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Cruise Whitsundays to build a world-class reef vessel

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Cruise Whitsundays announced the appointment of Austal Australasia for the construction of a new 36-metre catamaran. 

Designed by Incat Crowther, the catamaran will join the Cruise Whitsundays fleet upon completion in early 2027.

It is expected that the new vessel will ensure Cruise Whitsundays maintains its position as the leading operator in the region.

Journey Beyond’s chief operating officer Sture Myrmell said of this new development: “This is another step in our ongoing and significant investment in the Cruise Whitsundays fleet and facilities over the next few years. This new $15m vessel will enhance Journey Beyond’s commitment to taking our guests further and ensure we deliver memorable experiences to Cruise Whitsundays two pontoons in one of Australia’s iconic locations, the Great Barrier Reef.”

Myrmell added that Austal Australasia was awarded the contract after a competitive tender process, having stood out with its strong reputation for quality, safety, efficiency, and innovation, as well as its success in the commercial vessel market.

Austal Limited CEO Paddy Gregg likewise said: “We are thrilled to be building this exciting new vessel for Australia’s leading experiential group Journey Beyond. This remarkable vessel will redefine adventure on the water and elevate the travel experiences that Journey Beyond is renowned for.”

An efficient yet flexible design

Incat Crowthers design is not only stylish but highly efficient and flexible, designed specifically for local conditions, the new vessel will accommodate up to 390 guests, includes ten wheelchair accessible spaces, and will travel at speeds of 25 knots offering high reliability and efficiency.

The multi-deck vessel boasts a range of outdoor and indoor seating options for Cruise Whitsundays’ passengers, including an open-air upper deck with a large viewing platform. 

The cleverly designed main deck can seat up to 160 passengers and offers two food service areas and separate bar, a spacious galley, bathrooms, including wheelchair accessible bathroom.

Myrmell said: “Most importantly this is a win for tourism and will further enhance the ability for guests to explore the breathtaking beauty of the reef with Cruise Whitsundays.”

Into the heart of the Great Barrier Reef

For his part, Tourism Whitsundays chief executive Tim Booth added: “The Whitsundays is proudly known as the heart of the Great Barrier Reef, and this new vessel will reinforce our standing as the ultimate destination to experience. By combining luxury overnight reef stays with unforgettable day experiences, Cruise Whitsundays continues to elevate the standard of reef tourism and showcase the very best of our natural icons to the world.”

Each year Cruise Whitsundays provides incredible experiences as well as transport for 700,000 residents and visitors. 

With Great Barrier Reef tours and overnight stays, visits to Whitehaven Beach, island hopping and premier island transfers connecting Hamilton Island, Daydream Islands and Airlie Beach, Cruise Whitsundays showcases the spectacular natural environment and offers the best and most unique overnight accommodations and experiences available.

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Speakers announced for Maximum Occupancy Australia 2025’s November meet

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Oceania’s leading hotel and accommodation industry conference Maximum Occupancy Australia officially announced its first line-up of speakers for its third and final conference for this year.

For the first time in its 11-year history, Maximum Occupancy will be held in Melbourne on 11th October.

The event is set to bring together the most influential leaders and innovators across hotels, tourism, travel, and accommodation.

According to conference director Adrian Caruso: “After Sydney and Perth, we’re thrilled to bring Maximum Occupancy to Melbourne for the very first time. With such a strong speaker line-up already confirmed, we’re expecting another sell-out event.”

Who’s who this November?

Among the confirmed speakers are:

  • Declan Malone – Client Partner, TikTok
  • Jacqueline Choo – Sales, Pacific, STR
  • Tim Alpe – Managing Director, Lylo
  • Adam Schwab – Co-Founder & CEO, Luxury Escapes
  • Luke Moran – CEO, lacollective
  • Steven Wright – Managing Director, ODIN360
  • Dougal Hollis – CEO, AHA (VIC)
  • Ian Wilson – Director, Title Hospitality
  • Dean Minett – Group Managing Director, Gatehouse Hospitality
  • Sean Jenner – CEO, BIG4 Holiday Parks
  • Michael Heyward – CEO & Founder, Heyward Group
  • Raphael Antonini – Chief Development Officer, Salter Brothers
  • David Tonkin – Country General Manager, Oceania, Pan Pacific Hotels Group
  • Andre Jacques – Regional Director of Marketing, Pacific, The Langham

This powerhouse speaker line-up reflects the diversity of the accommodation sector  from global hotel groups and leading travel brands to cutting-edge innovators shaping the future of the industry.

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Rico Picenoni is Langham Hospitality’s first-ever global head of residential

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Langham Hospitality Group (LHG) welcomed Rico Picenoni as its first-ever global head of residential earlier this week. 

The newly created leadership post is aimed at advancing the company’s design, branding and operation of private homes amid a surge in property developments comprising both hotels and permanent dwellings.

According to LHG chief executive Bob van den Oord: “The rise in mixed-use developments where we can offer hotel management and branded residence services in conjunction allows us to serve our clients more holistically. It also enables consumers to not just experience our hospitality during their travels, but in the places they choose to call home. Rico’s rare blend of branded residence and hotel operations experience makes him uniquely qualified to lead this key area of growth for the Group.”

Underscoring LHG’s growing commitment to the Middle East, where it’s due to open its first hotel in 2029, Picenoni will be permanently based in Dubai.

Meet Rico Picenoni

Picenoni is a graduate of Ecole hôtelière de Lausanne and additionally holds qualifications in real estate investments, asset management, and negotiations.

His experience includes operations roles with Rosewood Hotels & Resorts in the United States and Starwood Hotels & Resorts in the United Arab Emirates, giving him a first-hand understanding of the supporting services that underpin residential projects backed by hospitality brands.

Most recently Picenoni helmed the branded residential consultancy team at Savills from the company’s London headquarters. 

The global practice group has managed advisory mandates across more than 50 countries with a combined development value exceeding US$45 billion. 

Prior to that, he oversaw residential and extended-stay development across the Middle East and Africa for Accor, where he also held senior feasibility and project assessment roles. 

The branded residence expertise he honed during these engagements was also informed by his preceding post as an asset manager for Seven Tides Hospitality, where he oversaw residential properties operated by Minor Hotels Group and Mövenpick, among other international hospitality firms.

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Museum of Ice Cream Singapore beguiles visitors with new attractions

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Following a sprinkle-filled refresh in April 2025, the Museum of Ice Cream Singapore (MOIC) invites sweet-toothed fans of all ages, cultures, and communities into an irresistible wonderland of colour, creativity and ice cream, creating sweet memories and unleashing their inner child.

Since opening in 2021, MOIC Singapore has become one of the top destinations in Asia, welcoming over half a million guests and earning major accolades. 

It has also captured the hearts (and taste buds) of Bollywood stars like Rucha Hasabnis and Juhi Parmar; and even celebrities such as Kim Kardashian, Beyonce, Drew Barrymore, and David Beckham.

Where imagination comes into play

Step inside MOIC Singapore’s 25,000 square-foot pink paradise and create everlasting memories through imaginative play, self-expression, and connection. 

MOIC’s new highlights include:

  • Carnival – Let your competitive spirit shine with nostalgic games, buttery popcorn, and on an all-new Animal Cookie ride in Singapore’s pinkest indoor Carnival.
  • California Dreamin’ – Start your ice cream journey with eight rotating flavours (including vegan and allergen-friendly options) from Denzy Gelato, Singapore’s premium gelato gurus with multiple awards under their belt.
  • Bouncy Castle & Infinity Mirror Party Zone – Bounce and dance it out in a kaleidoscopic mirror-world of lights, beats, and high-energy fun, perfect for the whole family.
  • Singapore’s First Ever Banana Maze – Get lost in a wildly whimsical experience as it is entertaining, in a fruity maze unlike any other you’ve seen before.

Plus, MOIC Singapore has doubled the flavours with up to 19 delicious ice creams and 8 toppings available throughout a visit. 

Scoop up crowd favourites like Thai Milk Tea, Mango soft serve, and Strawberry Speculoos, featuring treats from beloved names like Denzy Gelato and Ben & Jerry’s with unlimited helpings.

The new MOIC Passport and an offer for Indian guests

Fuel curiosity and creativity with MOIC Singapore’s Passport, a take-home keepsake that guides guests through their visit with engaging activities and fun facts. 

It’s the perfect blend of education, exploration, and entertainment designed to delight ice cream lovers of all ages.

To make the experience even sweeter, MOIC Singapore is rolling out a special treat just for Indian families. 

From now until 31st December, simply present a valid Indian passport at the entrance to redeem five percent off General Admission tickets.

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Int2Cruises brings Indian flavour to the high seas with a new fly-cruise package

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The high seas are set to come alive with music, dance, and dazzling celebrations, as Int2Cruises, Asia’s cruise-first online travel platform, invites travellers to embark on a once-in-a-lifetime festive journey this October. 

The platform is launching an exclusive Indian-themed fly-cruise package aboard the Royal Caribbean’s Ovation of the Seas departing from Singapore on 27th October. 

The three-night sailing blends world-class cruising with vibrant Indian cultural celebrations. 

Packages start at just ₹85,000 per person and include a complimentary one-way airport transfer for an  all-inclusive experience. 

Going live with Hari & Sukhmani

Guests will set sail in style with the cruise beginning with an electrifying live concert by celebrated musical duo Hari & Sukhmani. 

The voyage will continue with an immersive stop at Penang, Malaysia, where travellers can enjoy guided city tours, savour local street food, and explore heritage landmarks. 

The onboard festivities reach a crescendo that evening with a Garba Night celebration and a spectacular Grand Balloon Drop at SeaPlex on the second night. 

On 29th October, a full day at sea will allow travellers a chance to experience Ovation of the Seas’ unmatched activities, from skydiving simulators and surfing to bumper cars, spectacular entertainment and gourmet dining. 

Hari & Sukhmani return to the stage in the evening for yet another unforgettable performance. 

Throughout the sailing, guests can indulge in a specially curated Desi Food Fest at the restaurant Windjammer, featuring live counters of the favourites such as dosa, pani puri, parathas, jalebi and a platter full of deserts such as  Mysore pak, gulab jamun, and Coconut barfi. 

On 30th October, the cruise concludes by returning to Singapore. But the festive celebrations don’t end there. 

Int2Cruises is also offering attractive deals across its portfolio, with an additional up to 10,000 off on booking a Singapore cruise across brands including Royal Caribbean, Genting Dream Cruises, and a flat 5% discount on Disney Adventure. 

With limited cabins available, this is the perfect opportunity for travellers to experience the best of everything: cultural experiences, luxury cruising, and exceptional value. 

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Megaworld Hotels & Resorts highlights its Philippine identity at its 4th Culinary Conference

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Philippine hospitality firm Megaworld Hotels & Resorts successfully held its fourth Culinary Conference from 11th to 14th August at the Twin Lakes Hotel in Tagaytay to the south of Manila. 

Focused on the theme Celebrate Your Roots and the tagline Rooted in Tradition, Inspired by Innovation, the annual gathering brought together 59 chefs, F&B managers, hygienists, leaders, and general managers from MHR’s 14 properties nationwide.

MHR managing director Cleofe Albiso said of the conference: “We are proud to have a roster of Filipino executive chefs who are making their mark in their own right. It is both our mission and challenge to champion these talents, who can produce plates and products that are as good as those of foreign chefs. This is our country. We know it better than anyone else. Let’s create a plate that we can be proud of, whose stories can be bigger than the serving we give. This is our heritage, our roots, that bind us together, driving us to keep nurturing and retaining talents who raise the Filipino flag through culinary.”

Elevating standards through regional traditions

The three-day event sought to elevate MHR’s culinary and F&B service standards across the board by celebrating the distinct traditional ingredients and techniques of the regions.

On the first day, delegates were treated to Hain de Taal, a lavish welcome dinner where every course highlighted the heritage flavors of Batangas province.

On the day of the conference, renowned culinary figures and Filipino cuisine advocates graced the event reinforcing its mission to inspire a return to heritage cooking and elevate appreciation for Filipino culinary history and native ingredients. 

Acclaimed chef and author Myrna Segismundo, who championed Filipino cuisine on global stages such as Madrid Fusión and Le Cordon Bleu Paris, advocated for the preservation and transmission of traditional foodways. 

Chef JR Royol of GMA TV’s Farm to Table host and Anihan Sustainable Gastronomy highlighted the importance of regional pride, while chef Kenneth Cacho of Unilever Food Solutions explored how heritage influences contemporary consumer preferences. 

John Sherwin Felix, food documentarist and founder of Lokalpedia, further emphasized the need to safeguard food biodiversity and protect edible heritage for future generations.

Towards global expression

Building on this foundation, other speakers demonstrated how traditional knowledge can fuel innovative, globally minded culinary expression. 

Chef Nouel Catis, creator of the viral Dubai Chocolates and a respected heritage pâtissier, discussed how local food narratives can be reimagined for international appeal. 

Chef Edward Bugia of Mimi & Bros, the Pino Group of Restaurants, and Bean & Yolk shared his approach to menu engineering that celebrates Filipino flavors while resonating with modern diners. 

Meanwhile, award-winning beverage artist Kalel Demetrio, co-founder of Agimat at Ugat Foraging Bar, showcased how native ingredients and mixology can converge to create a uniquely Filipino yet globally captivating experience. 

Collectively, these voices opened the eyes of Megaworld Hotels & Resorts chefs to the powerful synergy between honoring culinary roots and reimagining them for contemporary local dining on a global stage.

Retelling stories through food

One of the conference’s highlights is The Cook Off: Flavors of Childhood Market Basket Challenge, where MHR’s executive chefs reimagined their general managers’ childhood comfort dishes. 

Belmont Hotel Mactan won Best Storytelling and Best Presentation, while Twin Lakes Hotel earned the People’s Choice Award. 

According to MHR corporate chef Franco Martin “Panky” Lopez: “Each of us is blessed with unique experiences, and as Filipinos, every memory is tied to a dish that speaks to our soul. In our hotels, we serve food not just to fill or nourish the body, but to connect hearts to a harmony of bitter, sweet, and savory moments that mirror life’s journey. Just as every flavor has its purpose, every trial and triumph remind us of God’s grace and the strength of our heritage. Through food, we celebrate who we are, what keeps us going, and the faith that binds us together.” 

The festivities concluded with a fireside dinner inspired by Antonio Pigafetta’s chronicles of early Philippine culinary practices. Guests enjoyed a feast of meat, seafood, and vegetables cooked over open flames, honoring time-honored traditions of Filipino communal dining.

Before closing, Albiso revealed that the next conference will take place in Boracay Newcoast in 2026, hosted by Belmont Hotel Boracay, Savoy Hotel Boracay, and the soon-to-open Chancellor Hotel Boracay.

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ITE HCMC presents thousands of opportunities in a single location

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All set for early September, ITE HCMC 2025 reaffirms Vietnam’s strategic vision for sustainable tourism development, focusing not only on economic growth but also on preserving cultural, social, and environmental values. 

The Expo encourages the creation of innovative tourism products and services that respond to the evolving expectations of international travelers, particularly those seeking green, sustainable, and experiential journeys.

By showcasing distinctive products and immersive experiences, ITE HCMC 2025 aims to strengthen Vietnam’s position as a dynamic and attractive destination in the global tourism market.

Expanding global connections via the International Buyers Programme 

Recognised as “Asia’s Best Trade Show” at the 2024 World MICE Awards, affirming the position and quality of the event in the international arena, ITE HCMC proudly stands as the only tourism expo in Vietnam with an International Buyers Program, playing a pivotal role in boosting international tourist arrivals to Vietnam.

With that in mind, Ho Chi Minh City is actively working to attract and welcome over 240 international hosted buyers, including travel companies, tour operators, MICE organisers, and travel agencies from over 32 countries and territories to participate at this year’s expo.

As of 8th August, the ITE HCMC organising committee reports that more than 250 exhibiting companies and brands and 240 hosted buyers have already confirmed their attendance.

Notable participants include:

  • Oceania: Intrepid, Flight Centre Travel Group, Luxury Escapes, Insider Journeys, FCM Travel
  • Europe: Exodus (UK), Travco Corporation (UK), Miki Travel (UK), Selectour (France), FRAM (France), DERTour (Germany), BCD Travel (Netherlands)
  • Americas: Collette (US), G Adventures (US), Goway Travel (US)
  • Asia: JTB Corp (Japan), HIS Japan (Japan), Hana Tour (Korea), Fliggy – Alibaba Group (China), Trip.com (China), Chan Brothers MICE & Travel (Singapore), Thomas Cook (India), MakeMyTrip (India)

For the first time, ITE HCMC will welcome leading global business travel and MICE companies such as FCM Travel, American Express Global Business Travel, and BCD Travel. 

This reinforces Ho Chi Minh City’s growing prominence as a hub for investment and business tourism. 

With its recent administrative expansion to include Ba Ria – Vung Tau and Binh Duong, the city is developing a strategic tourism triangle: City Break – Industrial Hub – Coastal Ecotourism, laying the foundation to become a leading centre for tourism, investment, and innovation in the region.

The rigorous buyer selection process reflects the Expo’s commitment to enhancing the quality of visitors, expanding premium segments, and building long-term, sustainable partnerships with key international markets.

A diverse range of events for professionals

Within the framework of the Expo, Vietnamese tourism businesses and international buyers will participate in specialized activities designed to optimize networking and experiential outcomes:

  • B2B Meetings: Pre-scheduled meetings tailored to specific sectors and needs, ensuring maximum effectiveness in business exchanges and partnerships.
  • FAM Trips: A highlight of ITE HCMC, offering international buyers the opportunity to experience first-hand signature destinations in Ho Chi Minh City and surrounding areas. From exploring Ho Tram and Con Dao to enjoying multisensory immersive experiences at the Toa Immersive Experience space or live performances at Chao Show, these activities will enhance buyers’ understanding of Vietnam’s tourism products, services, and potential.
  • In addition, engaging public events with attractive prizes will take place at 4:30 PM on 4th and 5th September, as well as throughout 6th September.

These activities reflect ITE HCMC 2025’s strong commitment to promoting Vietnam as a safe, friendly, and sustainable destination in the global context of green and digital transformation.

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Tourism Authority of Thailand and Royal Enfield take to the road with travel influencers

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The Tourism Authority of Thailand (TAT), in collaboration with Royal Enfield, brought together 12 international travel influencers from across the Asia-Pacific region for a unique motorcycle journey from 11th to 17th August.

The Amazing Thailand X Royal Enfield Partnership is part of the broader Amazing Thailand X Global Allied initiative and sought to showcase Thailand’s rich and diverse travel experiences. 

Influencers from India, Malaysia, Indonesia, Japan and South Korea set off from Bangkok, riding through Trang, Phatthalung and Songkhla, whilst capturing stories of hidden gems and cultural treasures along the way.

TAT governor Thapanee Kiatphaibool said of the journey: “This collaboration with Royal Enfield is a powerful example of how we can blend lifestyle, adventure and cultural exploration to position Thailand as a destination that goes beyond the ordinary. By engaging passionate influencers and motorcycle communities across the region, we are not only showcasing Thailand’s hidden gems but also inspiring travellers to create their own unforgettable stories.”

En route to adventure

The itinerary included world-class experiences such as Muay Thai at Rajadamnern Stadium, the vibrant street art of Trang, and natural wonders including Krachong Waterfall and the Khao Chong Botanical Garden. 

In Phatthalung, the influencers explored Talay Noi on traditional paddleboats and enjoyed the spectacle of the local Nora dance, while in Songkhla they rode in local transport, visited Kim Yong Market, and connected with the city’s living heritage.

The partnership also fostered direct engagement with the Royal Enfield Community in Hat Yai, where 50 motorcycle enthusiasts joined the campaign to extend the message of cultural connection and adventure tourism.

Throughout the journey, influencers documented their experiences across digital platforms in line with TAT’s Your Stories Never End theme. 

To date, they have produced a total of 355 pieces of promotional content, including posts, video reels and stories, reaching an estimated 14,677,650 people worldwide.

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Club Med and TRIFECTA team up to launch Ride in the City

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Club Med and TRIFECTA have teamed up to introduce an entirely new “snow meets surf” experience on 6th and 7th September: Ride in the City.

The upcoming event comes in the wake of last year’s inaugural Ski in the City, a rousing success that drew overwhelming support from over 300 families, snow sports enthusiasts, and lifestyle seekers alike.

That said, Ride in the City transforms the heart of Singapore into an indoor escape where snow meets surf and where visitors can experience the thrill of mountains and waves in one weekend.

From 6 to 7 September 2025, during the first weekend of the September school holidays, TRIFECTA will host a high-energy, all-day programme from 9am to 9pm. 

The event blends alpine magic with coastal cool and takes place in conjunction with Club Med’s 75th anniversary celebrations, marking a milestone year for the brand.

Olivier Monceau, general manager of Club Med in Malaysia and Singapore, said of the upcoming event: “As we celebrate our 75th anniversary, Ride in the City reflects exactly what Club Med stands for: freedom, joy, and the thrill of discovery. Our resorts are designed as playgrounds for all, and with TRIFECTA we’ve found a perfect partner to bring that spirit to life in the city. Last year, we brought the mountains to Orchard Road. This year, we’re expanding the experience to include surf-inspired fun alongside alpine magic and an invitation to step into the energy, conviviality and spirit of adventure that define a Club Med holiday.” 

Snow, surf, and everything in between

With its mix of sport, creativity, and celebration, Ride in the City is set to be a highlight of Singapore’s September school holidays. 

More than just an event, it is a window into the essence of Club Med: curating moments where families can bond, try something new, and immerse themselves in the joy of shared experiences. 

As the brand marks its 75th year, this city takeover stands as a vibrant invitation to discover how the world’s most iconic all-inclusive resort brand continues to reinvent the art of holidaymaking for a new generation of travellers.

That said, Ride in the City goes bigger and bolder this year with an expanded programme designed for families, thrill-seekers, and lifestyle enthusiasts alike. 

Throughout the weekend, a variety of free activities will be available, including face painting, holiday cookie piping, cotton candy stations, a bouncy castle, and creative workshops such as bucket hat making. 

For those seeking more adventure, bookable experiences available at an additional cost include snow sledding for all ages, as well as surf and ski classes for every level. 

Snow will fall every fifteen minutes, even in the tropics, creating an atmospheric backdrop for photo moments that move seamlessly from a gondola-in-the-Alps to a surf beach scene with no passport required.

The weekend will also feature two signature anchor events: a Snowboarding Freestyle Competition on Saturday, followed by a Surf Showcase and Surf community Party on Sunday. 

Participants stand a chance to win exclusive prizes, including a five-day, four-night stay at Club Med Sahoro or Beidahu for two, and a three-day, two-night stay at Club Med Bintan, along with TRIFECTA class packs and branded merchandise. 

Attendees can also take part in a lucky draw for more exciting giveaways.

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Big-ticket events to boost tourism growth in the Middle East

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‘Big-ticket’ events are playing a pivotal role in driving international tourism and accelerating economic growth, according to experts speaking recently at Arabian Travel Market (ATM) 2025. In the GCC alone, the event and exhibition market is expected to reach US$827 million by 2029, growing at a CAGR of 3.94%.

Following the global success of mega-events such as the FIFA World Cup Qatar 2022 and Expo 2020 Dubai, momentum is building across the region as Saudi Arabia prepares to host the 2034 World Cup.

Discussing the evolution and impact of these events, panellists including H.E. Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority; Sebastien Doussin, Senior Vice President – Global Travel Services & Destination Management. Dnata and Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA), shared fascinating insights at ATM 2025, where the events industry was under the spotlight.

The panel addressed how big-ticket events – so-called for their high value, cost and impact – have demonstrated their ability to attract millions of international visitors, boost hotel occupancy, stimulate infrastructure growth and generate long-term brand positioning for host destinations.

Highlighting the importance of understanding the long-term strategic value of big-ticket events beyond immediate sales, H.E. Khalid Jassim Al Midfa commented:Big-ticket events provide a destination with an opportunity to establish brand positioning and exposure in a competitive global environment. These events play a vital role in supporting broader government objectives, but it is essential to invest in the right product for your destination.”

Doussin reaffirmed the importance of large-scale events in destination positioning, referencing the growth of the Abu Dhabi Grand Prix, the surge of international golfing tournaments throughout the UAE and the launch of NBA events in the capital.

Commenting on the impact of technology on events, Doussin said: “Technology has already changed big-ticket events, especially in terms of distribution and customer experience. All of the ticketing for the FIFA World Cup in Qatar was completely digital through the official event app, offering flexibility and ease of use. Ultimately, technology enables an event to become more seamless, easier and enjoyable.”

Meanwhile, Hamid urged the industry to broaden the definition of big-ticket events to include exhibitions, conferences and cultural performances. He referenced Bangkok’s weekly concerts, which are mainly K-pop driven, as examples of how live entertainment extends tourist stays.

Supporting the panel’s observations, the ATM Travel Trends report highlights the rising appeal of live entertainment and sports in influencing travel decisions. Leisure events were outlined as the top opportunity for tourism growth among 50% of industry experts, as consumer demand for in-person and cultural experiences has increased significantly in recent years.

The trend of combining traditional leisure and business travel, or ‘bleisure’, has also accelerated as increased remote working and flexible working visas have enabled more people to live and work overseas. Building on this, business travellers are often extending their stays in destinations, creating a new opportunity in this rapidly expanding sector.

The report also highlighted that business events (MICE) are emerging as a significant driver of tourism growth across the Middle East, complementing the region’s thriving leisure sector. Global business travel reached a record US$1.4 trillion in 2024 and is projected to rise to US$2 trillion by 2030. The Middle East is well-positioned to capture a growing share of this lucrative market, increasing from approximately 2.5% in 2024 to over 3% by the end of the decade, supported by world-class infrastructure, a strategic location, and an expanding schedule of high-profile events.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, concluded: “As big-ticket events continue to gain global prominence, their role in shaping the future of tourism, driving economic diversification and enhancing international reputation has never been more evident. The Middle East, with its strategic vision, world-class infrastructure and focus on innovation, is well-positioned to lead the next era of global event tourism.”

Building on the success of its inaugural edition, IBTM@ATM will return to ATM 2026, which takes place at the Dubai World Trade Centre from 4-7 May 2026, with a dedicated zone within Hall 3, highlighting the show’s strategic focus on the global business events sector.

Designed to facilitate high-value connections, the zone allows business event suppliers to showcase, promote their destinations and services, and engage with pre-qualified international event planners, Professional Conference Organisers (PCOs), and associations through an exclusive hosted buyer programme.

This specialised area will once again host the IBTM Stage, providing a comprehensive conference programme tailored to industry professionals, encouraging knowledge exchange and thought leadership. IBTM@ATM 2026 is set to be a vibrant hub for innovation, collaboration, and business growth in the global events industry.

ATM will return to the Dubai World Trade Centre from 4-7 May 2026.

 

 

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