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Cloudbeds and GuestCentric are out to change the game when it comes to direct booking for hotels in their key markets and beyond.
This new partnership aims to help independent hoteliers cut through the tech clutter to deliver a frictionless, guest-first booking experience without the usual headaches.
This partnership connects Cloudbeds’ powerful PMS with GuestCentric’s HyperCommerce CRS, putting independents on offense with the same caliber of tools as the big guys, but faster, leaner, and without the bloated complexity.
As recognized leaders across Latin America and Southern Europe, both Cloudbeds and GuestCentric bring unmatched expertise in empowering independent hotels in two of the world’s most dynamic hospitality regions.
This partnership strengthens their shared commitment to help hoteliers drive more direct revenue and deliver exceptional guest experiences in these markets and beyond.
This isn’t just another integration: it’s a rebellion against outdated hotel tech that slows down business and suffocates creativity.
Cloudbeds and GuestCentric are betting on a future where independents don’t just compete; they win.
Distribution that actually works
According to Cloudbeds co-founder and CEO Adam Harris: “Independent hoteliers deserve technology that works as hard as they do: fast, reliable, and built around the guest. This partnership with GuestCentric removes the friction and gives them a competitive advantage. It provides the same precision, reliability, and revenue control as the biggest brands without the baggage. Together, we’re freeing hotelier ambition, empowering independents to run smarter and win more direct business on their own terms.
This results in distribution that actually works for hotels, not against them: real-time syncing, zero lag, fewer errors, and the confidence that your tech won’t crumble during peak demand.
Independent hoteliers can now stop babysitting their systems and start focusing on what actually matters: guests and growth.
GuestCentric chief executive Pedro Colaco added: “Independent hotels finally get tech that helps them run the hotel and win the guests. Direct revenue grows when PMS and CRS act as one. Cloudbeds powers operations. GuestCentric turns that strength into direct revenue. Together, independents control their entire guest experience, build stronger brands, and convert more of the demand they create. Big-brand confidence. None of the big-brand baggage.”
It’s all in the results
Early adopters are already seeing the results, with hotels leveraging GuestCentric’s advanced CRS capabilities reporting a 58 percent increase in direct bookings in 2025, proving how powerful true integration can be when technology aligns around the guest journey.
Together, Cloudbeds and GuestCentric are making the independent hotelier’s tech stack as sharp and unstoppable as their ambition.
The benefits of going with them include:
- Real-time sync — Rates, availability, and inventory are always aligned across PMS and CRS.
- Rock-solid reliability — A direct certified connection that slashes errors and overbookings.
- Independents, empowered — Boutique and independent hotels finally get tools that rival (and outmaneuver) the chains.
- Existing customers can enable it directly through their account managers.
- New customers can request activation at cloudbeds.com or guestcentric.com.
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Source: traveldailymedia