More than two years ago, I wrote the article “Major Misconceptions about getting Direct Hotel Bookings from China”. (https://www.4hoteliers.com/features/article/11092) After me publishing this article, we got validation from trusting sources like PhocusWright and SABRE that stated 91% of Chinese prefers hotels shopping via OTAs and only 9% of Chinese may book direct.
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Source: traveldailymedia