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The 2025 edition of the Global Tourism Economy Forum (GTEF) is slated to run from 15th to 17th December in China’s Heilongjiang Province.
GTEF serves as an international platform dedicated to promoting the sustainable development of the global tourism economy.
Centred on the theme New Quality Productive Forces: Powering the Global Tourism Economy, the 2025 GTEF is set to welcome more than 1,000 guests representing over 30 nations across the globe, including UN Tourism secretary-general Zurab Pololikashvili.
Participants will share insights and innovations to set the stage for open cooperation in order to jointly chart a future blueprint for the global tourism economy.
High-calibre discussions
GTEF 2025 features four key pillars: “Ice-Snow Economy & Industrial Innovation”, “Cultural Empowerment & Brand Building”, “Investment Leadership & Project Development”, and “Cross-Border Collaboration & Cooperation Opportunities”, with the goal of connecting Heilongjiang with high-quality resources and innovative impetus from across the globe.
The agenda will include opening and closing ceremonies, keynote speeches, roundtable discussions, cultural tourism showcases, and a Heilongjiang Province Investment Promotion Session.
These sessions are designed to establish a high-caliber international platform for domestic and international participants and enterprises, facilitate the business matching of premium projects, and promote the organic integration of the global tourism economy’s innovation and industrial chains.
A landmark event makes its way to Heilongjiang
Launched in 2012 in the Macao Special Administrative Region, GTEF is an annual summit that has successfully held ten editions to date, attracting over 14,000 participants from more than 90 countries and regions. It has partnered with 44 countries and 13 Chinese provinces and cities to promote cultural and tourism brands, serving as a vital bridge linking China with the world.
This year, the Forum is venturing beyond Macao for the first time to the “Ice City” of Heilongjiang, a milestone that reflects the province’s growing influence in the cultural tourism sector, and the steady expansion of its international cooperation network.
In recent years, Heilongjiang has championed the development of its unique cultural tourism sector, capitalizing on emerging opportunities.
The province has successfully harnessed its ice and snow appeal and innovative spirit to establish a diverse industry ecosystem which encompasses the ice-snow economy, winter sports, eco-tourism, and wellness retreats, all of which are strategically tailored to local strengths and powered by new quality productive forces.
Through its two “100-day tourism promotion campaigns”, which promoted the province as a cool haven for summer, and as classic ice-snow destination during winter; it has since expanded its cultural and tourism offerings from seasonal popularity to year-round vibrancy and achieved remarkable results.
In 2024, Heilongjiang welcomed a cumulative of 282 million tourist visits, a year-on-year increase of 29.1%; with its total tourism spending reaching 370.12 billion yuan, a year-on-year increase of 67.1%. International visitor arrivals surged to 1.2 million, a year-on-year increase of 95.4%, while inbound tourism spending reached 13.44 billion yuan, a year-on-year increase of 101.5%.
These figures indicate strong and continuous momentum across both scale and quality in the cultural tourism market, demonstrating the dynamism of China’s high-quality tourism development to the world.
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Source: traveldailymedia