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The International Association of Professional Congress Organisers (IAPCO) has announced a new two-year Destination Partnership with Meeting Destination Vienna, represented by the Vienna Convention Bureau, starting 1 January 2026. This collaboration aims to strengthen the global network of convention bureaux working with IAPCO and its accredited Professional Congress Organisers (PCOs).
Vienna’s inclusion in the IAPCO Destination Partner community highlights the importance of strategic partnerships between destinations and professional conference organisations. Such collaborations enable city-wide approaches that enhance outcomes for clients, local communities, and international delegates. As part of the partnership, Vienna will join the judging panel for the IAPCO Partner’s Emerging Leader Award and host an upcoming IAPCO Advisory Board Meeting.
Sissi Lignou, President of IAPCO, expressed enthusiasm for the partnership, stating, “We warmly welcome Vienna to the IAPCO Destination Partner community. Their professionalism, creativity, and commitment to innovation make them a natural fit.” Anita Paic, Director B2B Management and Vienna Convention Bureau, emphasised Vienna’s strengths as a meeting destination and its commitment to sharing its story with global leaders in conference organisation.
The partnership provides Vienna with strategic access to IAPCO’s accredited PCOs, who organised over 21,000 meetings and conferences in 2024, generating an estimated $19.05 billion (€17.87 billion) in economic impact. Vienna’s inclusion in the IAPCO network is expected to create tangible value for organisers and clients, further solidifying its status as a leading meeting destination.
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