Independent hoteliers put technology at the heart of marketing strategies

Independent hoteliers put technology at the heart of marketing strategies

New research backed by SiteMinder, reveals that today’s independent hoteliers have a greater awareness and appetite around technology when it comes to their marketing and distribution strategies. According to eHotelier’s Marketing & Distribution 2020 Journal, 68.4% of independent hotels already have a digital marketing strategy implemented for their business and a further 24.4% intend to […]

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