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ITB Asia 2025, possibly the largest iteration of the annual travel and tourism event, concluded successfully on Friday, 17th October.
Welcoming over 18,000 delegates ranging from travel buyers to C-suite executives from some of the world’s leading firms in travel, tourism, hospitality, and travel technology, the three-day event served as a meeting of minds as well as a showcase of the latest innovations in the industry, as well as new offerings from global brands.
As Messe Berlin senior vice-president David Ruetz said: “ITB Asia remains the premier platform where global travel leaders connect, innovate and shape the future of tourism together. We’re proud of the scale, diversity and innovation showcased, from our inspiring ITB Asia conference sessions, covering key industry trends, MICE Show Asia programme, the new destination highlights, travel tech innovations, and our expanded regional presence at the seminar.”
Ruetz was also profuse in his gratitude to the team aty Messe Berlin in the Asia-Pacific, participating companies, media partners, and attendees, pointing out that ITB Asia’s continued success is all thanks to them.
He said: “On behalf of the entire Messe Berlin Singapore team and on behalf of Messe Berlin headquarters in Berlin, I would like to extend a heartfelt appreciation to all our exhibitors, to all our buyers, partners, to the media and the government that have supported us for all these years, and thanks for your continued trust and support.”
National pavilions shine

The Visit SG pavilion showed off some of the best things about the host nation, particularly its myriad attractions and exceptional cuisine

The Amazing Thailand pavilion regaled attendees with ample information regarding Thailand’s extensive range of tourism offerings from spa escapes to ecotours

Delegates making their way to the Philippine pavilion entered an elegant minimalist space illuminated by capiz shell lanterns

A spirit of fun infused the Finalnd pavilion, especially when Rovaniemi pulled out the stops by bringing Santa Claus himself to Singapore for photo ops with delighted attendees

Kazakhstan certainly knew how to make a splash, what with its massive warriors in full regalia and an array of traditional sweets served with tea to refresh attendees

Indonesia’s former capital Jakarta sought to draw in MICE professionals with an aesthetic highlighting ITB Asia’s signature colour with traditional motifs

The Malaysian province of Borneo brought culture to the floor with a tattoo artists proudly showing off their skills

The southern Taiwanese city of Kaohsiung took part at ITB Asia for the first time ever, presenting its best highlights in terms of tourism and hospitality
Getting experiential at ITB Asia
ITB Asia 2025 saw the introduction of the Experience Zone, an area showcasing some of the region’s best experience providers and the facilities and activities they have on offer.
While this year’s edition only featured three companies, it is expected that the Experience Pavilion which will be part of ITB Asia 2026 will step things up with a wider range of offerings.

The Banyan Group’s upcoming 100th property made its presence felt at the Mandai Wildlife reserve pavilion

A little orangutan greets guests entering the Mandai pavilion

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The team at the Resorts World Sentosa zone beguiled attendees with a variety of cocktails and mocktails, as well as signature macarons from Pierre Herme whilst presenting current and upcoming accommodations and attractions
Let’s get technical
The show floor for the Travel Tech Asia 2025 show was 15 percent larger than in any of ITB Asia’s previous iterations.
Thanks to the greater amount of space, travel tech firms and the tech arms of several tourism boards came to show off the best of their abilities to potential customers.
A variety of talks and panels was also held at the Travel Tech Theatre, engaging participants in avid discussions on game-changing sectoral innovations.

Rakuten Travel’s Kei Shibata (far right) moderates the panel on The Impact of AI on the Future of Travel

Virtual reality developer AStation’s team was on hand to do live proof-of-concept, enabling attendees to experience the possibility of AR tech first-hand

A dedicated area for startups enabled emergent developers to meet with delegates

Could facial recognition be in the cards for the future of safer travel? The folks at Cognitec believe so
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Source: traveldailymedia