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Beachfront hospitality management company Kata Group Resorts is rebranding Beyond Khaolak Resort into ananea Beyond Khaolak.
The rebrand turns Beyond Khaolak into the first ananea-branded property in Thailand and the brand’s flagship hotel in Southeast Asia.
This transition marks a new chapter for the Andaman beachfront retreat, reflecting a contemporary travel sensibility shaped by the philosophy of Slow Glamour, a way of living that celebrates simplicity, mindfulness, and meaningful connection with nature, oneself, and the people around.
According to Kata Group Resorts chair Pramookpisitt Achariyachai: “This is a significant milestone for our group. The transition to ananea Beyond Khaolak is not merely a change in name, but a redefinition of beachfront leisure experiences in Khaolak for the modern traveler who seeks moments that are meaningful and inspiring. Our partnership with ananea under DERTOUR Hotels & Resorts brings together our 45 years of Thai hospitality expertise with contemporary European lifestyle design. As the first ananea resort in Thailand and the flagship in Southeast Asia, ananea Beyond Khaolak will establish a new benchmark for lifestyle-oriented coastal retreats. We are ready to welcome guests to this renewed sanctuary and create remarkable memories together.”
A refreshed identity
Previously known as one of the flagship resorts under the Beyond Hotels & Resorts brand, Beyond Khaolak Resort has consistently earned recognition for its award-winning hospitality.
The rebrand to ananea Beyond Khaolak is the result of a strategic collaboration with ananea, a European lifestyle hotel brand designed for new-generation travelers seeking balance, inspiration, and purposeful experiences.
The name “ananea” originates from the Greek word “ananeosis”, meaning “renewal”. This philosophy is reflected in the resort’s atmosphere and design, which combine minimalist Mediterranean influences and contemporary European styling with the inviting warmth and natural authenticity of Thailand’s coastline.
The resort’s Slow Glamour ethos introduces a form of Barefoot Luxury where comfort, calm, and effortless elegance naturally coexist.
ananea is part of DERTOUR Hotels & Resorts, under DER Touristik Group, one of Europe’s largest and most reputable travel and hospitality corporations, which also includes brands such as Sentido, Calimera, Aldiana, and Playitas.
This launch marks the very first ananea property in Thailand, and importantly, the flagship property for the brand in Southeast Asia.
Where sustainability and stewardship matter
The resort’s vision extends beyond hospitality to embrace sustainability and community stewardship, guided by the belief that “Beyond a Good Place Is a Better Planet.”
Operations and guest experiences are shaped by environmental and social responsibility, reflecting a commitment to balance luxury with mindful care for both nature and local communities.
As Kata Group Resorts and Beyond Hotels & Resorts assistant vice-president Sassitt “John” Thavornvongwongse explains: “At ananea Beyond Khaolak, staying with us is a journey of restoration for both body and spirit. We embrace a Slow Glamour lifestyle, where guests can connect naturally with those who share the same appreciation for simple, beautiful living. Every shared space, curated activity, and refined touchpoint reflects this mindset. Here, guests will discover a true expression of Barefoot Luxury simplicity elevated with intention.”
Thavornvongwongse added that the company’s sustainability vision is deeply integrated into its operations and aligns with the United Nations Sustainable Development Goals 2030.
He said: “We prioritise responsible resource consumption, conservation of Khaolak’s precious marine and coastal ecosystems, and sustainable local economic growth. Our goal is not only to meet global certification benchmarks, but to embed these principles seamlessly into daily practice in a meaningful, lasting, and measurable way.”
Where less is more
Located on the tranquil shores of Pak Weep Beach, ananea Beyond Khaolak is just 80 minutes from Phuket International Airport.
The resort features an all-villa concept with 177 spacious villas, ranging from Garden Villas to the expansive Two-Bedroom Pool Villa. Each villa is thoughtfully crafted with natural materials and warm, earthy tones to create a soothing environment rooted in the design philosophy of less is more.
The lush landscapes and ocean surroundings further enhance the sense of privacy, space, and deep relaxation.
The resort follows an Adult-Centric design philosophy, focusing on the comfort and needs of adult guests while still welcoming travelers of all ages.
Facilities include the Kanda Spa, a fully equipped fitness center, and expansive outdoor swimming pools.
Curated wellness programming encourages rejuvenation of both body and mind, with experiences that highlight gentle movement, mindfulness, and the enjoyment of unhurried leisure.
Guests can also indulge in a range of dining experiences showcasing premium ingredients and fresh local produce.
Motown On Fire offers refined steak and grill selections, while At Beach Bar and Restaurant provides a relaxed beachfront dining ambiance.
@Beyond Café serves coffee and casual bites in a warm, welcoming setting ideal for lingering and connecting.
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Source: traveldailymedia