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Malaysia Aviation Group (MAG) unveiled its Long-Term Business Plan 3.0 (LTBP3.0), a strategic roadmap for 2026–2030 designed to enhance its competitive edge and solidify its status as Asia’s Leading Travel and Aviation Services Group.
Building on the success of LTBP2.0, which saw MAG reduce liabilities by over RM15 billion and eliminate RM10 billion in legacy debt, the new plan aims to double the Group’s revenue to more than $5.1 billion (RM24 billion) and position Malaysia Airlines among Skytrax’s Top 10 Global Airlines by 2030.
Group Managing Director, Datuk Captain Izham Ismail, stated, “LTBP3.0 marks a shift from stabilisation to scaled and disciplined growth. It sharpens our premium position and deepens the value we create across our broader aviation ecosystem.”
So, what’s the plan?
The plan outlines four strategic pillars: establishing MAG as a premium Asia-Pacific carrier, forming deeper partnerships, achieving operational leadership, and building resilient businesses.
These initiatives are supported by investments in fleet renewal, including 40 A330neos and 43 Boeing 737-8s, to expand capacity by over 50 percent.
MAG also plans to enhance digital capabilities and customer engagement, aiming for a 91% Customer Satisfaction Index at its contact centres.
The plan also targets a 60 percent growth in third-party revenue across its aviation services businesses, reinforcing MAG’s role as a catalyst for national development.
With a focus on sustainability and innovation, LTBP3.0 aims to deliver disciplined growth and create long-term value for customers and partners.
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Source: traveldailymedia