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The Pacific Asia Travel Association (PATA) UK & Ireland, in collaboration with TravelUni, hosted its annual Christmas charity lunch at the Royal Horseguards Hotel in London on 10 December 2025. The event, which supports The Salvation Army, raised £36,400 through a festive menu, carol singing, and a raffle and auction. This year’s gathering saw 216 guests in attendance, contributing generously to the cause.
Chris Crampton, Chairman of PATA UK & Ireland, expressed gratitude to attendees and donors, highlighting the event as a favourite for raising funds for worthy charities. He also acknowledged Sir Mike Gooley for his significant contribution. “The afternoon was also a great way to reflect on and celebrate 2025’s achievements,” Crampton noted, citing growth and engagement in the Pacific Asia region.
Mark Rose of The Salvation Army thanked PATA for the donation, stating, “The money raised will help support our community wardrobe and the homeless drop-in service, which has supported over 6,000 drop-ins this year.”
The event also celebrated industry talent, with Dawn Page, Marketing Director at True Traveller, receiving the ‘Outstanding Industry Contribution Award 2025’. Page expressed her delight, saying, “I’m totally amazed, honoured and absolutely delighted.”
The festivities concluded with carol singing and prize giveaways, including luxury hotel stays and Christmas hampers. PATA’s schedule for 2026 events will be announced in the new year.
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Source: traveldailymedia