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SOTC Travel has expanded its presence in Eastern India with the opening of a new outlet in Howrah, marking its eighth store in West Bengal. This expansion is part of SOTC’s strategy to tap into the growing demand for diverse travel experiences in the Kolkata metropolitan region, a key market for the company.
Howrah’s strategic location, excellent connectivity, and rising urban affluence make it an ideal hub for SOTC’s continued growth. The new outlet offers a comprehensive range of services, including domestic and international holidays, group tours, personalised holidays, and cruises. Additionally, value-added services such as travel insurance are available, ensuring a seamless experience for both leisure and business travellers.
Rakesh Bawa, Senior Vice President and Head of Holidays at SOTC Travel, stated, “Opening our new outlet in Howrah marks an important milestone as we expand our eighth store in West Bengal—one of our most influential markets in East India. The city continues to show strong and growing appetite for diverse travel experiences, and our increased presence allows us to serve customers with even greater convenience and personalisation.”
The Kolkata region is seeing a surge in interest for experiential travel, including luxury cruises, polar expeditions, and self-drive holidays. Popular destinations for travellers from the area include Kashmir, Himachal Pradesh, and international locations such as Europe and Japan. The new outlet aims to cater to these preferences, serving a diverse customer base that includes multi-generational families, honeymooners, and millennials.
SOTC Travel, a subsidiary of Fairfax Financial Holdings, continues to strengthen its role as a leading travel and tourism company in India.
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Source: traveldailymedia