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Philippine Department of Tourism kicks off the Philippine Golf Experience

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The Philippine Department of Tourism (DOT) launched its inaugural Philippine Golf Experience (GolfEx) programme on Friday, 29th August.

The new sports tourism offering was developed to draw more foreign and local golfers into exploring the country’s fairways.

The launch held at Mimosa Plus Golf Course In the Central Luzon province of Pampanga featured lessons and a tournament for diplomats, enthusiasts, and professional players.

GolfEx is an offshoot of the DOT’s Philippine Experience Programme which aims to position the Philippines as the region’s next premier golf destination.

High-value low-impact tourism 

At the launch, tourism secretary Christina Frasco declared: “Tourism, after all, is not only about how many people have arrived, but rather about how many livelihoods it sustains, how many enterprises it strengthens, and how deep the pride of place it nurtures across our communities.”

She added that golf captures this most beautifully as, if done sustainably, the sport is a high-value, low-impact form of tourism that draws travelers to stay longer, spend more, engage more deeply with local destinations, and later make their way back to the country for more.

In a separate interview, Professional Golfers Association of the Philippines (PGAP) executive secretary Elisa Bulawit said leveraging golf would certainly open up huge opportunities for the Philippines as the country’s courses and nearby travel destinations could easily compete with other nations.

Bulawit said in the vernacular: “If you would notice what Vietnam is doing, they’re also highlighting the best golf courses that they have and that’s what the DOT is doing now. We have a lot of beautiful golf courses that have yet to be discovered by golf enthusiasts.”

Everything you need is here

Visiting golfers may also find all the requirements that they are looking for in the Philippines, including world-class service and the renowned Filipino hospitality.

According to Bulawit: “In Luzon, we have golf courses that would score 9/10 in terms of quality. And we also have those in Visayas and Mindanao.”

The DOT is setting its eyes on increasing Japanese, Koreans, and Americans visitors, both professional and amateur, to play and train in the country.

Frasco said the Philippines also intends to expand promotions in other source markets, such as Canada, Australia, the United Kingdom, Germany, and countries in Southeast Asia.

The secretary said: “The experience of the Philippines is like no other because it’s not only the golf courses that are good in the country but also the destinations outside them. You can play golf one day, and then go to the beach the next, or you can even go diving.”

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AIA Singapore to devise talent development programme with Singapore Airlines Academy

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Health insurance provider AIA Singapore announced today, 1st September, that it has engaged Singapore Airlines Academy, the training arm of Singapore Airlines, to develop a curated talent development programme. 

This initiative will see AIA Singapore collaborating with Singapore Airlines Academy to create a series of workshops focused on enhancing customer experience (CX) capabilities and building a sustained culture of CX excellence at AIA Singapore.

This pioneering collaboration also strongly supports Singapore’s national agenda on lifelong learning, directly complementing the Budget 2025 announcements that underscore the critical need for continuous upskilling and reskilling to future-proof the nation’s workforce. 

Through this collaboration, AIA Singapore aims to establish a new industry benchmark for customer experience and talent development within Singapore’s life insurance sector.

AIA Singapore chief executive Wong Sze Keed said: “At the heart of our customer-centric philosophy, we believe world-class customer experience means anticipating and exceeding expectations, not just meeting them. We want to make things easy for our customers, build lasting trust, and delight them in every interaction. This landmark collaboration with Singapore Airlines Academy is a powerful testament to that commitment. By fusing their iconic service standards with our customer-first approach, we’re set to transform AIA Singapore’s capabilities and significantly contribute to Singapore’s vision for a highly skilled and adaptable workforce.”

Wong added that the customised programme will enable AIM staff to deliver unparalleled customer journeys, setting a new benchmark for AIA Singapore and across the industry.

In the long run, this will help ensure that AIA Singapore remains at the forefront of service excellence.

A joint initiative

AIA Singapore and Singapore Airlines Academy have jointly developed this curriculum, which will roll out to all AIA Singapore employees progressively. 

Each class is designed for 20 to 25 participants, creating an interactive and dynamic learning atmosphere. 

This bespoke programme includes a series of workshops focused on customer experience culture transformation, starting with changing mindsets and enhancing our ability to create delightful customer moments.

That said, this strategic collaboration marks a significant milestone, positioning AIA Singapore as the inaugural insurer to collaborate with Singapore Airlines Academy for an extensive and dedicated talent development programme. 

The bespoke programme, curated in collaboration with Singapore Airlines Academy, will deliver a series of immersive workshops focused on two key pillars:

  • Customer Experience (CX) Transformation: This foundational, one-day workshop aims to fundamentally shift mindsets, ensuring every interaction embodies AIA’s CX North Star – whereby every customer should be able to say, “I feel cared for by AIA”. Through self-discovery, storytelling, and scenario-driven practice, participants will explore the emotional impact of everyday interactions, understand the role of belief and mindset in service delivery, and commit to actions that uplift customer trust, satisfaction and loyalty. Key modules include understanding the true meaning of customer experience, cultivating personal service beliefs and achieving compliance excellence while simultaneously delivering exceptional customer experiences; and
  • Customer Experience Excellence: Building on the foundational mindset, this follow-up workshop is specifically for customer-facing and servicing roles. It equips participants with practical techniques to handle real-world service interactions with empathy, clarity, and confidence. Participants will learn to identify and respond to customers’ needs, navigate perception-driven challenges, and uphold service excellence even in difficult conversations. The programme introduces actionable frameworks such as the ‘Positive No’ which teaches representatives how to respectfully decline requests while preserving trust, and the ‘4 As of Apology’ for effective and empathetic apologies.

These bespoke workshops are the latest in a series of significant CX initiatives that AIA Singapore has undertaken as part of its ongoing customer centricity pledge.

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Dong’ao Island welcomes its first-ever Ahn Luh property

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Ahn Luh Dong’ao Island Zhuhai has officially opened in the southern Chinese city of Zhuhai, setting a new standard for luxurious hospitality. 

This new resort is a retreat that blends Eastern traditions of seclusion with contemporary luxury. 

Developed by Huafa Group in collaboration with the Ahn Luh Lifestyle Academy, the property marks the brand’s debut in the Guangdong–Hong Kong–Macao Greater Bay Area. 

As the first Ahn Luh property in the Greater Bay Area, the resort is positioned as both a contribution to the region’s growing cultural and tourism industry and a showcase of Chinese cultural confidence in the global luxury hospitality arena.

Raising the bar for hospitality in the Greater Bay Area

Inspired by the philosophy of “The Joy of Transcendence, the Journey of Discovery,” the resort sets a new benchmark for island hospitality in Zhuhai and highlights the role of Eastern design within the global luxury travel market, while contributing fresh momentum to the Greater Bay Area’s cultural and tourism sector.

The resort was developed by Huafa Group and is managed by Ahn Luh, an international lifestyle brand known for its emphasis on guest experience and quality. 

LIkewise, the project reflects Huafa’s broader commitment to marine culture and tourism while embodying Ahn Luh’s vision of secluded luxury.

Located on the southern edge of Paijiao Bay, the property is perched atop dramatic cliffs on the island’s eastern coast and spans approximately 42,000 square meters. 

The resort features 153 guest rooms and 34 private villas. Dining experiences include Ahn Luh Brasserie and Luh Chinese Restaurant. 

Amenities range from the Ahn Luh Academy -Teahouse and the Ahn Luh Spa to indoor and outdoor pools, a Tai Chi studio, and a fitness center. A multifunctional ballroom is available for events. 

Designed as an all-encompassing destination, the property seamlessly combines leisure travel, cultural discovery, waterfront activities, and business gatherings, offering guests a retreat that redefines the meaning of luxury.

Founded by legends

Ahn Luh was co-founded by legendary hotelier Adrian Zecha, best known as founder of Aman, in partnership with Beijing Tourism Group. 

Renowned for combining Eastern aesthetics with a deep sense of retreat, the brand is consistently drawn to locations with strong natural and cultural resonance. 

The Dong’ao Island property represents both Ahn Luh’s first hotel in the Greater Bay Area and its first luxury island resort.

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Indonesia seeks to make a statement at ITB India 2025

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Indonesia is set to make a strong statement at ITB India 2025, bringing the spirit of Wonderful Indonesia to Mumbai and beyond. 

With a target of welcoming 800,000 Indian travelers this year, the Ministry of Tourism of the Republic of Indonesia is positioning the country as a premier tropical destination for leisure, culture, and wellness.

Ahead of the three-day trade show, the Ministry of Tourism hosted Business Matching sessions in Kolkata on 27th August and again in Bengaluru on 29th August 29.

At these meetings, 29 Indonesian sellers connected directly with Indian buyers, seeking to unlock new partnerships and fuel demand for Indonesian tourism products across the subcontinent.

According to Indonesian assistant deputy for international tourism marketing Dedi Ahmad Kurnia: “India is one of the fastest-growing outbound markets, and it is already our fifth-largest source of international arrivals. Through ITB India, we want to strengthen Indonesia’s brand positioning and ensure our destinations remain top-of-mind for Indian travelers.”

As India’s outbound travel market continues to surge, projected to hit 29 million international trips by 2025, Indonesia’s presence at ITB India underscores its commitment to becoming a leading destination for Indian tourists seeking nature, culture, and regenerative travel experiences.

What to expect from Indonesia at ITB India

From 2nd to 4th September at ITB India 2025, the Wonderful Indonesia Pavilion will feature 20 leading sellers from Jakarta, Bali, and Yogyakarta along with immersive experiences designed to captivate global buyers. 

Beyond Bali, Indonesia is spotlighting its ten Priority Destinations which include Lake Toba, Borobudur, Bromo Tengger Semeru National Park, Raja Ampat, and Labuan Bajo, as well as three emerging Regenerative Destinations: Bali, Jakarta, and Batam-Bintan.

Visitors will also discover Indonesia’s rich wellness heritage, as the pavilion will showcase jamu, Indonesia’s traditional herbal drink, reimagined for modern lifestyles by Acaraki. 

Attendees can also enjoy daily tastings, cultural performances, and hands-on workshops such as batik art, underlining how heritage and creativity merge to shape Indonesia’s unique tourism offerings.

Indonesian tourism deputy minister for marketing Ni Made Ayu Marthini remarked: “Indonesia is naturally aligned with wellness tourism thanks to its ancient healing traditions, diverse cultures, and breathtaking landscapes. Our participation at ITB India is not only about showcasing destinations, but also about inspiring Indian travellers to experience Indonesia in deeper, more meaningful ways.”

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Vietjet releases mid-year report

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Vietjet Aviation Joint Stock Company released its audited financial report for the first half of 2025, reporting remarkable growth and reinforcing its position as a rising global carrier. 

The airline’s performance also underscores Vietnam’s emergence as a key aviation hub in Asia and globally.

In the first six months of this year, Vietjet’s air transport revenue reached around US$1.35 billion, with a pre-tax profit of nearly US$60.71 million, marking a 37 percent YoY increase. 

Consolidated revenue was close to US$1.36 billion, with a pre-tax profit surpassing US$62.65 million, reflecting YoY growth of a staggering 65 percent. 

Throughout the period, Vietjet operated 79,000 flights with 14.4 million passengers onboard. 

It paid over US$171.82 million in taxes and fees even as its financial indicators remain strong, with excellent liquidity and consolidated assets exceeding US$4.25 billion. 

Fleet investment and global stature

In the first half of the year, Vietjet placed an order for 20 A330neo aircraft with Airbus, raising its total order for A330neo to 40, making it the airline with the largest A330neo order in the world. 

At the 2025 Paris Air Show, the airline secured a historic order for 100 A321neo aircraft, along with 50 purchase options, the largest deal in the industry, positioning Vietjet among the top 10 airlines globally in terms of aircraft orders. 

In addition, Vietjet and Rolls-Royce signed an agreement for 40 Trent 7000 engines to power 20 wide-body Airbus A330neo aircraft, bringing the total number of Trent 7000 engines ordered by the airline to 80. 

The advent of Long Thanh

Vietjet officially kicked off the construction of its Aircraft Maintenance Technical Center in the under-construction Long Thanh International Airport.

The centre will occupy Hangars 3 and 4, eventually set to service up to ten aircraft simultaneously by international standards. 

In the meantime, Vietjet has rolled out self-service ground operations at major airports to enhance service quality, optimize operations, and deliver an exceptional experience for passengers.

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Agents encouraged to make the most of Outback Spirit’s 2026 Earlybird Savings

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Outback Spirit’s generous offer of Earlybird Savings for the 2026 season is about to end with only four weeks remaining.  

Travel agency clients can take advantage of the Earlybird Sale which encompasses 22 all-inclusive outback adventure tours, enabling them to save up to $2,600 per person when booked by 30th September.   

According to Journey Beyond’s executive general manager for sales and partnerships Alicia Triggs: “A reminder for your clients! Don’t let them miss the chance to snag early bird savings for Outback Spirit’s awe-inspiring 2026 departures. This is the perfect opportunity to explore breathtaking landscapes and immerse themselves in unique experiences, all while enjoying fantastic savings! You can make their dream adventure a reality”. 

Experience the best that Australia has to offer

From the wild wetlands of Arnhem Land to the rugged tracks of the Kimberley, and the untamed beauty of Cape York, Outback Spirit continues to lead the way in premium small-group outback adventures. 

Guests travel aboard a custom all-terrain Mercedes-Benz 4WD coach and stay in an exclusive network of safari lodges and wilderness camps, and other hand-selected accommodation. 

Signature all-inclusive tours returning for 2026 include the 13-day Arnhem Land Wildlife and Wetlands tour, 16-day Exquisite Kimberley Adventure, and 13-day Cape York Wilderness Adventure.

Each one is designed to immerse travellers in some of Australia’s most remote and remarkable landscapes. 

Additional departures and increased capacity are also available for your clients looking to discover the raw beauty of Tasmania on the 12-day Tasmanian Wilderness Explorer or get off the beaten track and explore South Australia’s striking outback landscapes and the pristine coastline of Kangaroo Island on the 14-day Outback South Australia & Kangaroo Island Tour. 

Triggs remarked: “With Outback Spirit we go further to take your clients deeper, introducing them to an Australia most others can’t get to. Encourage your clients to embrace the call of the outback and find their Outback Spirit. Our small-group tours offer unique access to remote regions, meaningful encounters, and a genuine connection to the people and places your clients will discover. They will travel in comfort, stay in breathtaking locations, and most importantly enjoy everything included in their journey.”

Now is the time to secure these exciting journeys with Outback Spirit and unlock Earlybird offers with significant savings for bookings by 30th September.

Exceptional escapes

Arnhem Land Wildlife and Wetlands save $2,200 per person

Arnhem Land is considered one of Australia’s most remote and culturally rich regions. Over 13 days, the Arnhem Land Wildlife and Wetlands tour will visit sacred sites, witness uniquely mesmerising landscapes, cruise along the beautiful waters of Arafura Swamp and Cobourg Peninsula, and stay in luxurious safari camps and wilderness lodges, including the magical Seven Spirit Bay. 

Cape York Wilderness Adventure save $2,500 per person

Explore Cape York Wilderness Adventure, and discover the tropical wilderness of Australia, where nature rules. Here, the colours are more vivid, the air is cleaner, the wilderness is wild and the landscape is diverse. The Outback takes on a new meaning in the far north with tropical rainforests being equally as remote as the red ochre earth. Discover the diverse landscapes on a journey to Pajinka – Cape Tribulation, the tip of the Australian mainland. 

Exquisite Kimberley Adventure – save $2,300 per person

Uncover the Kimberley’s ancient landscape with this 16-day Exquisite Kimberley Adventure, one of the world’s most spectacular wilderness regions, where natural phenomena, awe-inspiring scenery, rich Aboriginal rock art, and captivating geological formations await your discovery. 

Tasmanian Wilderness Explorer – save $1,440 per person

Discover the hidden gem that is Tasmania; Tasmanian Wilderness Explorer offers a different kind of wild beauty – a sanctuary of breathtaking mountain ranges, ancient rainforests, glacial lakes and alpine peaks. Here, Cradle Mountain stands proudly above a pristine wilderness, inviting travellers to slow down with nature.  *Earlybird savings also extend to October and November dates in 2025. 

Outback South Australia & Kangaroo Island Tour – save $1,600 per person

Offering an unforgettable exploration of some of Australia’s most stunning landscapes and unique wildlife. Outback South Australia and Kangaroo Island combine the rugged beauty of the outback with the pristine natural wonders of Kangaroo Island. Be mesmerised by remarkable rock formations and picturesque coastlines. 

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Silks Hotel Group set to redefine Taiwanese hospitality

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Taiwanese hotel management firm Silks Hotel Group is on a mission to bring world-class hospitality into meaningful cultural encounters.

For the Group, travel is more than a brief escape from everyday life: it is a journey to rediscover emotions and connections. 

With 14 properties across Taiwan, the Group invites international travelers to begin their cultural discovery from the hotel itself, venturing into local traditions, landscapes, and human connections that make Taiwan unique.

Exquisite cultural encounters at four exceptional properties

Silks Place Tainan: Tea Ritual × City Walks

At Silks Place Tainan, guests are welcomed with the southern tradition of offering hot tea, accompanied by the warm invitation “Have some tea and stay a while.” 

Beyond a gesture of hospitality, it is a cultural symbol. The hotel also offers guided city walks through historic streets and landmarks, providing new perspectives on Taiwan’s oldest city and its rich cultural heritage.

Just Sleep Tainan Hushan: Convenient Access × Arts & Culture

Just Sleep Tainan Hushan blends modern design with cultural convenience. 

Guests can easily visit the nearby Ten Drum Cultural Village to experience lively drumming performances in historic sugar factory buildings, or spend an afternoon at the world-renowned Chimei Museum, home to Western art, musical instruments, and natural history collections. 

More than just a place to stay, the hotel is the perfect base for exploring Tainan’s vibrant cultural landscape.

Wellspring by Silks Beitou: Artist Residencies × Hot Spring Heritage × Okami Hospitality

Wellspring by Silks Beitou enriches the hot spring retreat with art and history. 

The hotel regularly hosts artist-in-residence programs and creative workshops, while guided walks to the famed Thermal Valley reveal geothermal landscapes and hot spring traditions dating back to the Japanese era. 

Inspired by the Japanese Okami tradition of attentive service, Wellspring ensures each guest feels warmly cared for, transforming a short retreat into a memorable journey of cultural connection and gracious hospitality.

Regent Taipei: Butler Service × Locally Inspired SPA × Regent Academy

Located in the heart of the capital, Regent Taipei represents the pinnacle of luxury hospitality in Taiwan. 

As the first hotel in the country to introduce English butler service over 30 years ago, Regent has since trained more than one hundred professional butlers, offering personalised, around-the-clock care. 

From thoughtful turndown to every detail of daily living, butler service has become one of Regent’s defining hallmarks. 

The award-winning Wellspring SPA highlights locally inspired treatments, including the Oriental Beauty Tea SPA using tea leaves from Hsinchu, the Salt Rejuvenation Therapy celebrating the heritage of Chiayi’s salt fields, and the Ginger Warming Ritual infused with mountain-grown ginger from eastern Taiwan. 

Each blends natural elements with expert techniques to deliver cultural as well as physical rejuvenation. 

At the same time, the Regent Academy enriches the guest journey with curated cultural programs: guided tours of Dadaocheng, temple rituals, pineapple pastry workshops, fragrance blending, qipao photography sessions, and even shrimp fishing accompanied by a Regent butler. 

These experiences extend beyond dining and accommodations, allowing guests to build lasting connections with Taiwan’s culture, cuisine, and lifestyle.

An invitation to immerse oneself in Taiwan’s gracious traditions

These thoughtful details reflect Silks Hotel Group’s vision of redefining hospitality as a bridge to cultural discovery. 

For international travelers, staying at Silks is more than a rest: it is a warm invitation. Without rushing itineraries or language barriers, guests begin their cultural exploration the moment they check in.

Silks Hotel Group affirms its commitment to deepening ties with local culture and transforming the hotel stay into a meaningful bridge of exchange that welcomes travelers from around the world to enjoy not only comfort and service, but also authentic access to the spirit of Taiwan.

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AirAsia parent firm Capital A releases Q2-2025 financials

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Capital A Berhad reported its unaudited financial results for the second quarter ended 30th June on Thursday, 28th August

Considering how Q2 is normally considered a seasonally weak quarter, the Group recorded a revenue of RM4.8 billion, RM1.1 billion in EBITDA and Net Operating Profit of RM671 million. 

Profit After Tax (PAT) for the quarter was RM1.5 billion, a substantial turnaround from the RM543 million loss after taxes in Q2-2024, boosted by a RM0.9 billion foreign exchange gain.

Highlights from Q2-2025

Aviation revenue dropped by three percent year-on-year (YoY) to RM 4.5 billion, largely due to weaker tourism and safety concerns in Thailand. 

Excluding Thailand, revenue would have increased by two percent YoY. 

Nevertheless, EBITDA was up 32 percent from a year ago to RM931 million, achieving a 21 percent margin, driven by lower fuel prices, stronger Asean currencies and ongoing cost optimisation. 

Likewise, PAT swung to RM884 million from a RM552 million loss in 2Q2024.

Meanwhile, load factor held steady at 82 percent as capacity increased by eight percent YoY, while the number of passengers fell marginally by one percent YoY to 15.5 million due to softness in Thailand

Likewise, average fare declined by four percent YoY to RM229, largely due to Thailand and the change of capacity mix to more domestic.

Ancillary per passenger improved by two percent YoY to RM51, while ancillary revenue grew by three percent YoY, making up 19 percent of aviation revenue.

This was driven by cargo revenue rising 49 percent on improved belly utilisation and better data personalisation

Overall CASK fell eight percent YoY to USc4.50, largely driven by lower fuel prices and returning to a normal maintenance profile

Overall fleet size grew by one aircraft to 226 aircraft, with 206 active aircraft.

The executives weigh in

Group CEO of AirAsia Aviation Group Bo Lingam remarked that the second quarter demonstrated the resilience of Capital A’s aviation business. 

Lingam said: “We offset slower demand in Thailand and lower fares from returning capacity with disciplined cost management and strong ancillary growth, supported by favourable fuel and forex trends. Load factor remains high as we bring capacity back online and align supply with market needs. Core short-haul demand held firm, boosted by the summer peak in North Asia, regional festivities and long weekends in Malaysia and other key markets.”

He further expressed confidence that this momentum will carry into the second half, with the fourth quarter historically being the airline business’ strongest. 

With regard to AirAsia’s Thai market, Lingam said: “Thailand remains an important market for us, and we intend to hold our market share, especially domestically, at 40 percent through targeted capacity redeployment into domestic and to India, as well as refined pricing strategies. We are expecting Thailand to see a rebound from the fourth quarter onwards.”

For his part, Capital A chief executive Tony Fernandes lauded the company for delivering strong results in what is usually their weakest quarter. 

Fernandes enthused: “Aviation’s back on track, and we’re close to returning to our full fleet strength. Add to that, almost all our Capital A Companies are profitable at PAT level, and we have strong earnings potential. Now that we’ve steadied the ship, it’s all about growth.”

The chief executive added that the goal for the next six months is for the company to get all its aircraft back, grow its operations in the Philippines and Indonesia, and return the share of AirAsia on MOVE to 60 percent in order to grow ancillary revenue. 

At present, the company is currently working on a rated bond and securing local debt to restructure its COVID-era financing which dragged down its profits.

Fernandes added: “On the aviation disposal, we are on the last leg of restructuring. At the moment, we’re in the process of responding to some feedback from the Thai SEC, and we hope to resolve any outstanding matters soon.”

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Jiangxi Air successful with first direct Nanchang-Kuala Lumpur flight

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Tourism Malaysia welcomed Xiamen Air’s low-cost carrier Jiangxi Air as it flew the inaugural flight of its direct Nanchang-Kuala Lumpur service on Monday, 25th August.

Flight RY6607 touched down safely at Kuala Lumpur International Airport (KLIA), marking the historic arrival of the first-ever direct flight connecting Nanchang, the capital of Jiangxi Province, with Malaysia’s bustling capital city. 

Passengers and crew were feted with a welcome ceremony officiated by Malaysian deputy secretary-general of tourism Chua Choon Hwa and Normah Osman, deputy secretary-general for policy at the Malaysian Ministry of Transport.

Attendees included Tourism Malaysia deputy director-general Samuel Lee, together with Malaysia Airport Holdings managing director MohD Izani Ghani and Jiangxi Air general manager Kang Zhiyang.

A notable milestone

This milestone not only enhances air connectivity but also strengthens tourism, trade, and investment linkages between Malaysia and China’s eastern region.

Malaysian minister of tourism, arts, and culture Tiong King Sing said of the addition of Kuala Lumpur to Jiangxi Air’s flight network: “This new air link is a testament to the strong and ever-growing tourism ties between Malaysia and China. It not only enhances connectivity but also supports our continuous efforts to position Malaysia as a premier travel destination in the region. We look forward to welcoming more Chinese visitors to experience Malaysia’s rich cultural heritage, natural beauty, and diverse offerings.” 

At the same time, the Nanchang–Kuala Lumpur route marks an epoch in Jiangxi Air’s history as it is the airline’s first-ever scheduled international service. 

The airline’s choice of Kuala Lumpur as its maiden overseas destination reflects its strong confidence in Malaysia’s tourism appeal and underscores the Southeast Asian nation’s role as a strategic gateway to Southeast Asia.

Moving forward, Jiangxi Air will operate twice-weekly flights between Nanchang Changbei International Airport and KLIA Terminal 1, utilising its modern Boeing 737-800 aircraft with 175 seats. 

This convenient service is set to boost business travel, leisure tourism, and people-to-people exchanges, while creating greater economic opportunities for both nations.

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Philippine lawmaker seeks to declare province of Abra as cultural heritage hub

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JB Bernos, representative of the province of Abra in the Philippine House of Representatives, is pushing for the declaration of the province as a Tourism and Cultural Heritage Area.

By doing so, Bernos hopes to help his constituency pursue its sustainable, inclusive, and culturally-rooted tourism development.

The lawmaker filed House of Representatives Bill (HB) 3120, or the Abra Tourism and Cultural Heritage Development bill on Tuesday, 26th August.

Through the filing, Bernos seeks Abra’s declaration as a priority tourism development area and to institutionalize a comprehensive framework for the sector’s development.

What does HB3120 entail?

HB3120 provides the policy and programmatic foundation for Abra to harness tourism as a driver of inclusive progress and rural transformation.

That said, the bill seeks the institutionalisation and promotion of flagship events like the Kawayan Festival, which showcases Abra’s identity as a leading bamboo-producing province, and highlights the role of local culture in tourism and economic development.

Likewise mandated by the measure is the creation of a ten-year Abra Tourism Development Framework to identify tourism development zones; establish guidelines for ecotourism, heritage conservation, and cultural protection; and assess and evaluate the potential impact of the development on the environmental safety and well-being of the tourism and cultural heritage zones, communities, and enterprises, among others.

It also calls for the conduct of a comprehensive cultural mapping project, identifying sites, practices, and artifacts of historical and cultural value.

In  a statement, Bernos declared: “Abra is blessed not only with various natural wonders, but also with a rich culture and heritage that can still be witnessed in its communities to this day.”

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