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Australian travellers invited to Get Up and Gold Coast

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The Gold Coast challenges Australian travellers to tap into the city’s energy and love of life, with an invitation to Get Up and Gold Coast.

Launched today, 27th August, by Experience Gold Coast, the new destination attraction campaign is the first for the city in almost five years and invites visitors to explore an evolved holiday destination that’s truly come of age.

According to Gold Coast mayor Tom Tate, the new campaign is grounded on Australia’s enduring love affair with the city.

Tate said: “We have been Australia’s favourite holiday destination for more than 60 years. From beach holidays to eco-adventures and our adrenaline-packed theme park, millions of Aussies have wonderful memories of their time spent on the coast. As locals we get to enjoy the magic every day, and this campaign reinforces all the reasons why we love living here. Now we want to invite the rest of the country to ‘Get up and Gold Coast!”

Experience Gold Coast CEO John Warn said Get Up and Gold Coast is part invitation, part challenge to visitors.   

According to Warn: “To ‘Gold Coast’ means to tap into our city’s uniquely positive energy and find those wonderful moments, big and small, when you love life. Get Up and Gold Coast has a compelling life force to it that makes you want to join in and get the most out of the extraordinary things the Gold Coast has to offer.”

Into QLD’s hottest destination

13 million Australians chose to visit the Gold Coast as of end-2024, with the most recent data from Tourism Research Australia revealing the Gold Coast is Australia’s second largest holiday market, and Queensland’s largest.

Experience Gold Coast marketing head Brant Hirst said the new campaign captures the essence of the destination.

Hirst said: “We know we have something pretty unique and special here on the Gold Coast. If visitors haven’t been here for a while they’ll discover a city that’s all grown up with a sophisticated arts and cultural scene, a world class events calendar, leading universities and unforgettable natural beauty packaging up in a love for life unmatched anywhere in the world.”   

The new tourism campaign comes just weeks after Experience Gold Coast launched its first app, transforming how people explore the Gold Coast and offering curated tips, hidden gems and exclusive deals, all in the palm of one’s hand.

A golden opportunity to explore

Set against a backdrop of breathtaking Gold Coast scenery, the playful brand film follows a young Gold Coast local, as she tries to answer a simple question from her Norwegian pen pal: “What do you like to get up and do where you live?”

The film is a vivid, fast-paced journey through the vibrant possibilities of life on the Gold Coast with the help of some familiar faces including eight-time world surfing champion Stephanie Gilmore and author and podcast host Ellidy Pullin.

From beach walks and barista banter to waterfalls, rooftop bars and rollercoasters, the campaign showcases the best the Gold Coast has to offer from the well-known to the undiscovered; and even riding the waves with one of the world’s best.

Gilmore declared: “Being a part of the new Get Up and Gold Coast campaign has been so much fun. The campaign highlights all the great things about the Coast and really taps into the energy and spirit of the community. From escaping into nature, to great food, beaches and epic waves, you can see why I love living here.”

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Explore The Spectacular Beauty of Chilean Patagonia On An Amazing Quark Expeditions Cruise

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With its epic 15-day Essential Patagonia: Chilean Fjords and Torres del Paine voyages, Quark Expeditions is offering the chance to retrace Charles Darwin’s legendary expedition to the ‘edge of the world’ – deep into the towering peaks, majestic fjords and lush rainforest of Chilean Patagonia at the southern tip of South America.

Truly one of the unique ways of exploring Patagonia, this awe-inspiring journey will take place twice starting from Buenos Aires – from 12-26 March 2026 and 20 March-3 April 2027.

The ship-based itinerary allows guests to maximise their Patagonian adventure, and includes exploration by helicopter and Zodiac into areas few others get to see. The journey includes a heli-flightseeing excursion, Zodiac excursions, all food and drink onboard, free WiFi and a free Quark parka to keep.

Operating the Essential Patagonia: Chilean Fjords and Torres del Paine voyages is the technologically-advanced ship Ultramarine. Designed to extend the boundaries of exploration, its facilities include the Ambassador Theater, Balena Restaurant, Bistro 487, Panorama Lounge and Bar, Tundra Spa and Sauna, a fitness centre, boutique, ready rooms, wraparound deck, water-level Zodiac hangar and twin engine helicopters.

Essential Patagonia: Chilean Fjords and Torres del Paine

The 15-day Essential Patagonia: Chilean Fjords and Torres del Paine voyage begins with arrival in the famed Argentinian capital of Buenos Aires, known for its splendid architecture and rich European heritage. Following an overnight stay, there’s a private charter flight to Ushuaia – a quaint port town at the southern tip of Patagonia that lays claim to the title of the world’s southernmost city. Embarkation on the Ultramarine is in the late afternoon, with the ship sailing first along the historic Beagle Channel that transects the Tierra del Fuego archipelago in the extreme south of South America.

Day three sees the journey to the ‘edge of the earth’ begin in legendary fashion with a visit to Cape Horn (Cabo de Hornos). At the southernmost point of the Tierra del Fuego (Land of Fire) archipelago, this famous rocky headland on Hornos Island marks the northern boundary of the likewise famous Drake Passage, where the Atlantic and Pacific Oceans meet. From the 1700s to the early 1900s, before the Panama Canal opened, it was part of a major global trade route. If sea and weather conditions allow, an onshore visit is made here to see the lighthouse, the Stella Maris (Star of the Sea) Chapel and the albatross-shaped monument that honours the many mariners who lost their lives attempting to ‘round the Horn’.

As the Ultramarine then sails north toward the southern edge of Tierra del Fuego, the Expedition Team will deliver stimulating presentations on the glacial systems, geology, environment, wildlife and fascinating history of the region. The route here follows Darwin’s journey through the Beagle Channel, a 240 km strait separating Tierra del Fuego’s main island from several smaller islands, and is full of dramatic photo opps. Rugged and untouched, with jagged-peaked mountains and glaciers, the landscape is as starkly beautiful as it was when it greeted Darwin in 1833.

What Darwin experienced here would later help him form his then controversial theory on evolution by natural selection. Glacier Alley – as it’s nicknamed – is one of the most spectacular ship passages in Tierra del Fuego. Situated within Alberto de Agostini National Park, Pia and Garibaldi Glaciers offer jaw-dropping views. The majestic fjords here can be navigated by Zodiac, during which the Expedition Team will keep a watch for massive Andean condors, whose wing span is second only to the wandering albatross.

Day six features another exciting Zodiac excursion, this one to Dainelli Glacier (sometimes called Aguila – Spanish for Eagle Glacier). Located at the end of a tranquil lagoon surrounded by lush sub-Antarctic forests in Agostini Sound, it is a unique sight as it appears to flow over rolling hills rather than mountains.

The voyage continues north on day seven to cruise the Chilean fjords, the Ultramarine navigating through a remote network of coastal fjords and channels and also venturing out into the Pacific Ocean. Gliding past soaring snow-capped peaks, there’s time to contemplate both the indigenous peoples who thrived here for thousands of years and the early European mariners who traveled the same sheltered passageways.

The following two days are spent around Puerto Natales and Torres del Paine National Park, one of the most stunning wilderness areas in South America. It is a UNESCO biosphere reserve, designated so both for its natural wonders and ancient human history. The Ultramarine will make its way through a mesmerizing maze of deep, windswept fjords, narrow channels and isolated bays frequented by imperial and king cormorants, South American terns, black-necked swans and southern wigeons (Chiloé wigeons).

On-shore time here allows for a day of hiking and exploration by chartered bus, with traditional Patagonian cuisine to enjoy in the afternoon. A second full day on dry land includes a visit to a working Patagonian estancia (ranch) founded in 1891 by Scottish immigrants, where the local grasslands wildlife to look out for includes ostrich-like rhea and guanacos and there’s a delicious lunch of barbecued lamb al palo (‘on a stick’) before returning to the ship.

The voyage continues into the pristine waters of the Canal de las Montañas (Channel or Fjord of the Mountains), where the spectacular landscapes leave the viewer breathless. Waterfalls cascade down between the jagged peaks that rise sharply on either side of this narrow, 66 km long channel that’s dotted with glaciers exceeding elevations over 2,510 m. It’s an ideal location to explore by Zodiac or to hike on land to scenic viewpoints. An optional kayaking excursion is also possible.

Day 11 sees the Ultramarine arrive at Tuckers Islets – a series of small islands and rocky outcrops in Almirantazgo Sound (Admiralty Sound) fjord off the Strait of Magellan. Conditions permitting, a Zodiac excursion offers the chance to view a colony of over 4,000 breeding Magellanic penguins, named for Portuguese explorer Ferdinand Magellan whose crew sighted the cute creatures in 1520 on their circumnavigation of the globe. Other wildlife in the area includes Chilean skuas, oystercatchers, kelp geese and even dolphins.

Still in Almirantazgo Sound, there’s another Zodiac excursion and exploration ashore at Ainsworth Bay – among the most picturesque and pristine places in Patagonia and home to abundant birdlife. Conditions permitting, there’s also a visit ashore by Zodiac at Bahia Brookes (Brookes Bay) where a number of waterfalls and glaciers can be seen up closer, including the calving North Brookes Glacier set against the backdrop of the towering Darwin mountain range.

Marta Island, in the Strait of Magellan, is another fantastic location for wildlife spotting – in this case more birdlife and an over 1,000-strong colony of Patagonian (South American) sea lions. A circumnavigation of the island by Zodiac offers plenty of opportunity to observe and photograph these giant pinnipeds – some males weighing over 300 kg – from a short distance.

Arrival in Punta Arenas on day 15 wraps up the two weeks of Patagonian exploration, with a transfer to the airport for the charter flight to Santiago.

Experience the picturesque beauty and amazing wildlife of Chilean Patagonia with Quark Expeditions! Visit the Quark Expeditions’ website now for contact details of the Polar Travel Advisor team nearest to you.

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Indonesia partners with VFS Global to promote “Wonderful Indonesia campaign”

The post Indonesia partners with VFS Global to promote “Wonderful Indonesia campaign” appeared first on TD (Travel Daily Media) Travel Daily Media.

VFS Global has signed a co-branding agreement with the Ministry of Tourism, Republic of Indonesia to strengthen and expand brand awareness of Indonesian tourism under the Wonderful Indonesia campaign for increasing international arrivals and encouraging investments into the country.

As part of the agreement, VFS Global will help in increasing the brand awareness of the Wonderful Indonesia campaign and improving the quality and quantity of tourism marketing through brand partnerships.

The agreement was signed between Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism of the Republic of Indonesia, and Mr. Kaushik Ghosh, Head – Australasia, VFS Global, on 13 August 2025 in Jakarta.

Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism, Republic of Indonesia, said: “We are excited to join forces with VFS Global in strengthening the Wonderful Indonesia campaign on the global stage. Through this co-branding agreement, we will amplify our tourism message and leverage VFS Global’s extensive presence in over 160 countries, combined with innovative outreach, to inspire more travellers to experience the beauty and diversity of Indonesia.”

Since 2024, VFS Global is also an official partner of the Indonesian Directorate General of Immigration. As part of the partnership, VFS Global has launched a new e-VoA platform for nationals of all the 97 countries eligible for e-VoA, to provide them a quicker and smoother visa application journey online.

Kaushik Ghosh, Head – Australasia, VFS Global, said: “We are honoured to collaborate with the Ministry of Tourism to strengthen global awareness of the country’s vibrant tourism offerings. With over 16 years of experience in tourism-related services, VFS Global brings proven expertise in promoting destinations to a global audience. Through the promotion of the e-Visa on Arrival, we aim to make travel to Indonesia more seamless, aligning with the Ministry’s Tourism 5.0 vision to harness innovation such as artificial intelligence (AI) to improve marketing effectiveness and reach of tourist destinations.”

In 2024, Indonesia welcomed 13.9 million international tourists, a 19% increase from the previous year and the highest number recorded in the past 5 years, according to the Ministry of Tourism. This strong performance has emboldened the government to set even more ambitious targets for 2025. Indonesia is now expecting to welcome between 14.6 and 16 million foreign visitors in 2025.

India stood as the largest South and Central Asian market and the sixth largest globally for Indonesia, accounting for over 710,688 Indian tourists in 2024. The Ministry of Tourism anticipates welcoming 918,480 Indian travellers in 2025.

VFS Global has been associated with the Indonesia’s Ministry of Tourism since March 2023 to strengthen and expand Indonesia’s tourism brand awareness. As part of the collaboration, VFS Global has established dedicated Indonesia tourism promotion kiosks at its offices in Dubai, Mumbai, and Shanghai, with plans to open another in Australia soon. Through its extensive network of offices, VFS Global aims to promote Indonesia in key markets such as India, China, Australia, South Korea, Japan, the Middle East, UK, USA, Canada, and France.

VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialise in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.

 

 

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IWTA interviews Rachel Loh on “Marketing transformed by AI”

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IWTA interviews Rachel Loh on “Marketing transformed by AI”

 

 

 

 

 

 

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to hear their story, please visit our page and complete a nomination form!

 

NOMINATE SOMEONE

 

NOMINATE YOURSELF

 

 

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AirAsia X announces financial results for Q2-2025

The post AirAsia X announces financial results for Q2-2025 appeared first on TD (Travel Daily Media) Travel Daily Media.

AirAsia X Berhad reported its unaudited financial results for the second quarter ended 30th June on Tuesday, 26th August.

The Company recorded a turnover of RM660.8 million in the second quarter of the year, marginally lower year-on-year as capacity rose by six percent YoY to 1.12 million seats in a softer fare environment due to low season. 

Passenger traffic grew by six percent YoY to 935,105 passengers, maintaining a sound Passenger Load Factor (PLF) of 83 percent, unchanged YoY despite the increased capacity.

According to AirAsia X CEO Benyamin Ismail: “AirAsia X delivered resilient performance this quarter with a sound PLF of 83%, in line with capacity growth despite the seasonally softer second quarter. The Group’s operations remained profitable even as one aircraft is pending reactivation and fares are softer as the market tries to boost demand taking advantage of the lower fuel price environment in 2Q25.”

Ismail added that the final aircraft reactivation which was initially scheduled for June was deferred to the second half of the year due to the well-documented global MRO backlogs and spare parts shortages. 

Also, as of 30th June, AirAsia X’s total fleet stood at 19 A330 aircraft; of these, 18 aircraft are active and operational.

Fares and revenue

This quarter, average base fare declined to RM405, impacted by historical seasonality and cautious travel sentiments following the concerns on earthquakes in Japan. 

In managing seasonality, the Company had also augmented its load-active, yield-passive strategy, leveraging on the advantageous fuel price environment. 

Ancillary revenue bolstered the Company’s performance with revenue per passenger up by four percent YoY to RM257 and total ancillary revenue rising by ten percent YoY, driven by higher passenger volumes and enhanced product offerings particularly in the duty free and merchandise segments. 

Profit in Q2-2025

Net profit rose sharply to RM35.22 million against last year’s RM4.82 million, boosted by favourable net foreign exchange gains. 

In the second quarter, the Company’s net operating profit improved 26 percent YoY to RM1.38 million supported by lower fuel prices. 

The Company’s cost per available-seat-kilometres (ASK / CASK) fell by 13 percent YoY to 12.05 sen while CASK ex-fuel stood at 6.38 sen, up by nine percent YoY reflecting operational ramp-up and higher maintenance expenses over the last 12 months.

In terms of capacity and network, the Company’s ASK grew by ten percent YoY to 4,851 millions as AirAsia X continued to observe strong PLF of beyond 85 percent from its East Asian routes in Japan, China and South Korea driven by the peak spring travel season during the quarter. 

Associate performance in Q2-2025

Company associate AirAsia X Thailand (TAAX) posted a revenue of RM372.82 million and an operating loss of RM13.2 million in Q2-2025. 

Passenger traffic during the quarter declined by 12 percent YoY to 318,257 passengers as seat capacity reduced by five percent YoY to 407,360 seats. 

TAAX’s PLF stood at 78 percent this quarter as performance was pressured by softened travel demand to Thailand overall following the earthquake incident in Bangkok and related security concerns. 

Average fare was firm at RM690 during the quarter under review, and TAAX posted a net profit of RM10.58 million, buoyed by net foreign exchange gains.

TAAX maintained a fleet of nine A330s after returning one aircraft to lessor during the quarter.

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Akasa Air announces daily direct flights connecting Bengaluru and Phuket

The post Akasa Air announces daily direct flights connecting Bengaluru and Phuket appeared first on TD (Travel Daily Media) Travel Daily Media.

Akasa Air, India’s fastest-growing airline, announced daily direct flights connecting Bengaluru with Phuket, the crown Jewel of Thailand, starting 1st October 2025. The new route builds on Akasa Air’s recently introduced daily direct service between Mumbai and Phuket, underscoring the airline’s commitment to expanding its presence in high-demand international destinations. Bookings for flights are now open on Akasa Air’s website www.akasaair.com, Android and iOS app and through multiple leading OTAs.

Phuket offers a captivating blend of leisure, culture and adventure and remains a preferred holiday destination for Indians. The conveniently timed flights on the Bengaluru–Phuket route will provide travellers from Southern India with enhanced connectivity and choice of flying with India’s most dependable airline, while also fostering stronger cultural exchange and tourism between India and Thailand.

This expansion marks another step in building Akasa Air into a truly global airline. In line with its commitment to making air travel increasingly accessible, Akasa Air will continue to expand its global footprint with foray into new destinations in SAARC and ASEAN regions.

Flight schedule*:

Flt.

Number

From Departure

Time

To Arrival

Time

Operating

Days

Non-stop/

Through

Commences 1st October 2025
QP  623 Bengaluru 0625hrs Phuket 1240hrs Daily Non-stop
QP  624 Phuket 1340hrs Bengaluru 1640hrs Daily Non-stop

 

 

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Bonderam Festival 2025 Brings Divar Alive with Colour, Culture, and Celebration in Goa

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The picturesque island of Divar came alive with vibrant colours, music, and festivities as thousands gathered to celebrate the 41st edition of Bonderam, Goa’s biggest monsoon festival. Organized by the Piedade Youth Association with the support of the Department of Tourism, Government of Goa, and the Directorate of Art & Culture, the festival once again showcased Divar’s unique cultural traditions and youthful spirit.

The event was graced by Chief guest Hon’ble Minister for Tourism, Shri Rohan A. Khaunte as the Chief Guest, MLA Cumbarjua, Shri Rajesh Faldessai as the Guest of Honor, MLA Curtorim, Shri Aleixo Reginaldo Lourenco, Fr Simao Rodrigues Parish Priest of Divar, Fr Leslie Gomes Asst Parish Priest of Divar, Sarpanch Goltim Navelim Divar, Shri Mario Pinto, Director Alcon Victor Group Varun Albuquerque and other dignitaries who joined the people of Divar in celebrating the festival.

Speaking on the occasion, Hon’ble Minister for Tourism, Shri Rohan A. Khaunte said, “Bonderam is a living example of Goa’s vibrant traditions being celebrated with youthful energy. Festivals like these not only preserve our heritage but also strengthen community bonds while drawing tourists to experience Goa beyond beaches.”

Director of Tourism, Shri Kedar Naik added, “The enthusiasm witnessed at Bonderam reflects the true spirit of community-led celebrations. The Department of Tourism remains committed to supporting such festivals that highlight Goa’s culture, promote regenerative tourism, and give visitors a chance to engage with authentic local traditions.”

The celebrations began at dawn with the Alvorada, where a brass band marched across the island, setting the tone for the day. By the afternoon, the Traditional Flag March at Divar Center drew in large crowds, reviving the age-old spirit of unity and festivity that the event symbolizes.

Adding to the cultural charm, the All-Goa Fancy Dress Competition at Asilo Grounds delighted audiences with creativity, humour, and flair, while the much-awaited Float Parade saw the island streets transform into a spectacular canvas of colour and imagination.

As evening descended, the celebrations peaked with live entertainment featuring electrifying performances by popular acts including Junktion, 24K India, and headliner Ryan Nogar. Hosted by Ayesha Barretto and Joed Almeida, the event brought together music lovers, locals, and visitors, creating an atmosphere of joy and togetherness.

With music, dance, and revelry lasting late into the night, Bonderam 2025 once again proved why it continues to be one of Goa’s most iconic and eagerly awaited monsoon festivals.

 

 

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Tennis star Jannik Sinner is Explora Journeys’ new brand ambassador

The post Tennis star Jannik Sinner is Explora Journeys’ new brand ambassador appeared first on TD (Travel Daily Media) Travel Daily Media.

MSC Group’s luxury lifestyle ocean travel brand Explora Journeys announced its partnership with world-renowned tennis champion Jannik Sinner, who will serve as the brand’s new ambassador. 

The partnership was officially unveiled at an exclusive event at The CORE: Club in New York City. 

The highlight of the evening was an engaging Q&A session with Jannik Sinner, during which he spoke candidly about his personal wellness philosophy, the importance of balance in high-performance environments, and his excitement about bringing his mindset to life through the Explora Journeys experience.

The announcement comes just ahead of the US Open, where Sinner will compete on one of tennis’s most prestigious stages.

Common ground

This partnership is built on shared values and a common philosophy, bringing together two worlds united by precision, passion, and the pursuit of excellence. 

Sinner’s rise to the top of professional tennis has been defined by skill, discipline, and composure, qualities that resonate deeply with Explora Journeys’ approach to delivering transformative ocean travel experiences. 

Both share a belief that true mastery lies in the details: from the focus and preparation behind every point on the court to the thoughtful craftsmanship that defines every aspect of Explora Journeys: each suite a sanctuary, each menu a celebration, each journey designed to stir emotion and discovery.

An ocean state of mind

At the heart of this collaboration is The Ocean State of Mind, Explora Journeys’ guiding ethos: a philosophy inspired by the sea and its ability to create calm, clarity, and connection. 

For Sinner, these values are essential to his performance: balance to navigate high-pressure moments, resilience to recover, and the ability to remain grounded in the constant pursuit of improvement. 

This alignment reflects a shared understanding that excellence is not only about results, but also about process, authenticity, and wellbeing.

That said, Sinner’s role as brand ambassador will see him appearing in select brand campaigns and co-creating a series of exclusive onboard activations and wellness rituals with his team. 

This collaboration will further enhance Explora Journeys’ mission to connect discerning guests with unique experiences that combine modern European elegance, immersive discovery, and the restorative power of the ocean.

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Jonathan Lallemand is new managing director at Rosewood Luang Prabang

The post Jonathan Lallemand is new managing director at Rosewood Luang Prabang appeared first on TD (Travel Daily Media) Travel Daily Media.

Rosewood Luang Prabang announced that Jonathan Lallemand has been appointed as its new managing director.

In this role, Lallemand will oversee all aspects of the resort, from daily operations and guest relations to strategic development, further solidifying its position as a leading destination for immersive and experiential travel in Laos.

The new managing director said of the appointment: “I am absolutely thrilled to be joining the Rosewood family and to lead this enchanting property in the city of Luang Prabang. Having spent the majority of my career in Asia, I have a deep appreciation for the region’s rich culture and unparalleled hospitality. Laos holds a special magic, and I look forward to working with the dedicated team here to continue crafting the soul-enriching, authentic experiences that define Rosewood Luang Prabang for our guests.”

Who is Jonathan Lallemand?

Lallemand brings extensive experience and a deep understanding of the Asian luxury hospitality market to the UNESCO World Heritage city. 

His appointment marks a new chapter for the property, known for its unique integration of French-Lao design as envisioned by Bill Bensley thanks to its riverside setting and commitment to Rosewood’s signature A Sense of Place philosophy.

The new managing director brings over two decades of distinguished experience in hospitality, coming into Rosewood from his most recent position as resort manager at Regent Bali Canggu, where he successfully managed the property’s operations and strategic direction. 

From 2018 to 2025, his tenure with IHG Hotels & Resorts also included senior leadership roles as director of operations and executive assistant manager in Indonesia. 

Prior to these management roles, Lallemand built a strong foundation in food and beverage operations with Shangri-La and Hilton across key destinations such as Singapore, Bangkok, Manila, and Hanoi. 

A native of Belgium, he began his career in Europe before dedicating his expertise to the Asian market, where he has consistently demonstrated a passion for service excellence and team development.

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Korean Air announces plans to augment fleet with 103 Boeing aircraft

The post Korean Air announces plans to augment fleet with 103 Boeing aircraft appeared first on TD (Travel Daily Media) Travel Daily Media.

Korean Air announced its intent to purchase 103 of Boeing’s fuel-efficient family of airplanes earlier today, 26th August.

The South Korean carrier seeks to modernise its fleet and support further growth as it fully integrates operations with Asiana Airlines over the next several years.

This historic agreement was signed during the Korea-U.S. Business Roundtable which centred on Partnership for a Manufacturing Renaissance

Howard Lutnick, US secretary of commerce, and South Korean minister of trade, industry, and energy Kim Jung-kwan presided over the event.

Korean Air’s commitment will be the airline’s largest-ever order and Boeing’s largest widebody order from an Asian carrier. 

A pivotal moment

Korean Air chairman and chief executive Walter Cho said of the impending purchase: “This agreement with our long-standing partners, Boeing and GE, marks a pivotal moment for Korean Air. Acquiring these next-generation aircraft is the core of our fleet modernization strategy, delivering significant gains in fuel efficiency and enhancing the passenger experience across our global network.”

Cho added that the investment is also a critical enabler for the airline’s future as a merged airline with Asiana, ensuring that the combined entity becomes one of the most competitive airlines in the global aviation sector.

What happens now?

Upon finalisation, the deal will mark Korean Air’s first order for the 777-8F and will support an estimated 135,000 jobs across the United States. 

The order will be posted to Boeing’s Orders & Deliveries website once it is completed and includes the following models:

  • 20 777-9s
  • 25 787-10s
  • 50 737-10s
  • 8 777-8 Freighters

Korean Air’s orders and commitments for Boeing airplanes in 2025 surpasses 150 units, following the airline’s incremental order in March for 20 777-9s and 20 787-10s.

This moved Stephanie Pope, president and chief executive of Boeing Commercial Airplanes to say: “We are honoured to strengthen our partnership with Korean Air through this landmark agreement, which reflects the value and capabilities of Boeing’s market-leading airplane family. As Korean Air transitions to a larger unified carrier, we are committed to supporting the airline’s growth with one of the world’s most efficient fleets.”

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