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AYANA Bali raises the bar for kids’ fun with AYANA Ocean Adventure

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Young guests of AYANA Bali have a new reason to get excited with the opening of AYANA Ocean Adventure, a fun-filled indoor-outdoor playground inspired by the wonders of the sea. 

Located next to the AYANA Kids Pool, the playground is directly connected to the pool via fun waterslides, adding an extra splash of excitement. 

Designed to spark curiosity and creativity in young guests, it also nurtures a connection to Bali’s vibrant marine environment.

AYANA Ocean Adventure blends physical play, cultural activities, and marine-themed learning in a setting that reflects the island’s rich relationship with the ocean. 

Following the recent openings of RIMBA Jungle Adventure, this new coastal-themed space marks the latest milestone in AYANA Bali’s expanding series of nature-inspired playgrounds, further enhancing Bali’s most holistic resort’s commitment to providing enriching experiences for young guests.

More than just a place for play, AYANA Ocean Adventure provides young guests with a dynamic space to explore, learn, and connect with their surroundings. 

Spanning 1,320 square meters, the playground’s thoughtful design and programming draw subtle inspiration from Bali’s coastal beauty, encouraging curiosity, creativity, and active play while fostering an appreciation for the natural environment.

Diving into discovery

Children can dive into the thrill of discovery through two distinct zones: Cerulean and Sandscape. 

The indoor Cerulean play space is designed for ages four to seven and features interactive puzzles, a climbing cove with air slide and ball pit, and a hands-on activities wall.

Just steps away, the semi-outdoor Sandscape area extends the adventure for children up to ten years old, offering a creative zone with an activity table and scheduled programs including arts and crafts, painting, and cultural workshops such as canang sari (Balinese offering) making.

Adding to the excitement, the playground is also connected to two kids’ slides that splash right into the AYANA Kids Pool, blending the fun of play with the joy of water and a touch of ocean-inspired adventure.

Open daily from 9am to 6pm, the facility is complimentary for in-house guests, with select programs incurring additional fees. 

Staffed by trained playground attendants, it offers a safe and supervised environment. 

Children aged four and above may explore independently, excluding near the pool or waterslide areas, while those under four must be accompanied by a parent or babysitter.

Whether climbing, sliding, crafting, or learning, AYANA Ocean Adventure affirms AYANA Bali’s status as a regional leader in family travel, offering holistic, imaginative, and meaningful experiences for the resort’s youngest explorers, just a few steps from the sea.

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The state of medical tourism in the Asia Pacific

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Medical tourism has, in recent years, become a major growth sector for the Asian travel and tourism sectors.

This does not really come as a surprise, given how travellers have made their way to the region over the centuries to seek out cures for a variety of maladies.

In the context of the 21st century, Asia has gained greater popularity as a destination for aesthetic medicine and cosmetic surgery, thanks mostly to surgical innovations offered in India and Thailand, as well as pharmaceutical advances from Japan and South Korea.

But medical tourism in the region goes far beyond the cosmetic and well into more specialised, life-saving specialisations like cardiology, oncology, pulmonary care, and even reproductive and fertility care.

In today’s feature, we take a closer look at the state of medical tourism within the Asia-Pacific, who the current key players are, and what the sector stands to evolve into.

Per Grand View Research’s 2023 report, ENT surgery took up the lion’s share of the medical tourism market in asia, followed by neurosurgery and oncology

Why the world comes to Asia for medical care

Admittedly, cost is the biggest factor that has been driving patients, especially those from western nations, to make their way to Asia for consultations and treatments.

Going by a 2024 report from Healthcare Asia, the cost of comprehensive treatments (which is to say consultation + procedure + recovery / post-surgical therapy) could drop by up to 80 percent if done in Malaysia, 40 percent in Singapore, and 75 percent in Thailand depending on the modalities chosen for the patient.

Thanks to this, the size of the Asia Pacific medical tourism market stood at US$10.32 billion as of end-2023 and is expected to grow at a rate of around 26.4 percent per annum till 2030.

Aside from cost, Grand View Research pointed out that patients also appreciate the greater availability of skilled medical professionals as well as specialised treatments on offer at highly competent and well-equipped facilities throughout the region.

The patient influx is further fuelled by the way numerous hospitals and healthcare facilities throughout Asia have teamed up with their peers overseas to boost their respective capabilities, enabling them all to work with a much wider clientele base.

Likewise, such partnerships entail exchange of knowledge, technology, and best practices, improving overall competence across the board. 

By consolidating resources and expertise, organizations can enhance their market presence and competitive advantage.

It has also helped that governments throughout the region have been implementing policies supporting the medical tourism sector, though the framework tends to differ between nations.

Any regulations implemented by government agencies are usually centred on compliance with global quality standards, patient safety, and ethical practices in the medical tourism industry.

It is interesting to note at this point that the most common procedures that draw foreign patients to the region are those involving ear, nose, and throat (ENT) surgery, oncological treatments for cancer and pre-cancerous conditions, and neurosurgery.

Key players in the Asia-Pacific medical tourism sector

According to the research site Mordor Intelligence, while many medical organisations throughout the region are engaged in the practice of medical tourism, there are five in particular that stand out.

These are as follows:

  • Apollo Hospitals Enterprise Ltd (India)     Based in Chennai, the company currently operates a network of 71 owned and managed hospitals, and has been around since 1983. It has excelled in the management of lifestyle diseases such as coronary issues and diabetes; pediatric and women’s care, as well as modalities for improving fertility. Apollo likewise prides itself on pharmaceutical innovation;
  • Bumrungrad International Hospital (Thailand)     Since it first opened in 1980, Bumrungrad has since grown into Southeast Asia’s largest privately-owned hospital and has made its reputation as a go-to institution for medical tourism. The hospital’s areas of specialisation run the gamut from allergy treatment and gynaecological issues to holistic care and various disciplines of cardiology. According to Bumrungrad’s website, the hospital treats an average of 550,000 local and foreign patients a year, with foreigners coming in from 190 countries;
  • Fortis Healthcare Ltd (India)     Headquartered at the Fortis Memorial Research Institute in Gurgaon, Fortis has the distinction of having more than 20 understandings with the health departments of governments around the world. On average, it treats over 200,000 foreign patients from 175 countries a year, doing treatments and procedures at its 27 hospitals throughout India. Fortis is a leading destination for cancer treatment as its primary field of specialisation is oncology, more specifically cancers of the endocrine and circulatory systems;
  • KPJ Healthcare Berhad (Malaysia)     Located in Kuala Lumpur, KPJ Healthcare prides itself on a “start to finish” approach with regard to medical tourism, helping patients, their families, and primary care providers throughout the process from getting necessary visas and other permits to post-procedural care. KPJ’s dedicated International Patient Centre provides ample guidance to foreign patients as to what to expect from their treatment along with any socio-cultural matters they may encounter throughout their stay in Malaysia. The company’s core competencies revolve around cardiology, oncology, and orthopaedic surgery; and
  • Raffles Medical Group (Singapore)     It is interesting to note that over 35 percent of Raffles’ patients are from overseas, hailing from more than 100 nations worldwide. Offering an extensive range of state-of-the-art modalities at its facilities, the company offers comprehensive care packages for potential patients, placing them in the hands of its team of globally-competent experts. The Raffles International Patient Centre likewise ensures personalised care for each patient, making them feel safe and cared for in a foreign land. Aside from cardiology, oncology, and orthopaedics, Raffles has also gained acclaim for fertility treatments.

The downside is…

However, despite the great economic benefit of medical tourism to the region, along with the recognition it accords to the medical professionals operating within, the sector does have a serious downside to it.

Writing for the site News Medical in 2022, Dr Tomislav Meštrović, MD, PhD pointed out that medical tourism poses a number of risks for patients flying overseas for treatments and procedures.

With regard to patient risks, Meštrović pointed out the potential for nosocomial infections, more commonly known as hospital-acquired infections, especially if patients are being treated in developing nations wherein the standards for medical hygiene may not be at par with those overseas.

Seeking treatment in developing nations also poses the risk of patients getting infected by multiresistant organisms, particularly noroviruses which commonly cause acute gastroenteritis, as well as mycobacterial infections following cosmetic surgical procedures. 

At the same time, foreign patients may be exposed to infections that they would not normally encounter in their part of the world, thus posing a public health risk when they return home as they unwittingly become carriers of contagion.

Another cause for concern is tissue rejection among patients who go to the Asia-Pacific for organ transplants, leading to greater expense due to secondary procedures and an extended convalescence period.

On the other hand, nations that have become leading venues for medical tourism also face a number of issues.

In a recent article for Medical Tourism Magazine, medical researcher Dr Prem Jagyasi explained that those travelling overseas for medical procedures, as stated above, stand to carry the potential of contagion into their home countries, bringing in hitherto unknown strains of infectious microorganisms like bacteria, fungi, and viruses.

As such, there is the risk of outbreak and epidemic involved, especially if a significant volume of travellers makes their way back from a country with ongoing health issues among its people.

At the same time, citizens of countries involved in medical tourism may find themselves shunted to a corner, especially by private hospitals and medical facilities that may opt to give priority to foreign patients who are willing and ready to pay premium prices for treatment.

Medical tourism in this context also runs the risk of medical professionals giving more of their time and ability to visiting patients as opposed to their core local clientele.

An influx of foreign nationals into a country’s medical tourism sector runs the same risks as conventional overtourism: a strain on available resources, inconvenience for local populations, as well as a greater effluvium when it comes to environmental waste.

Taking all these into consideration, what the World Medical Association (WMA) declared at its 69th General Assembly in 2018 still holds water at this point:

If not regulated appropriately, medical tourism may have medico-legal and ethical ramifications and negative implications, including but not limited to: internal brain drain, establishment of a two-tiered health system, and the spread of antimicrobial resistance. Therefore, it is imperative that there are clear rules and regulation to govern this growing phenomenon.

How Asia can do even better

Despite the fact that the WMA made its recommendations in 2018, a good two years before the pandemic hit, the bulk of these suggestions continue to have practical value in the contemporary practice of medical tourism.

First of all, governments need to to carefully consider all the implications of medical tourism to the healthcare system of a country by developing comprehensive, coordinated national protocols and legislation for medical tourism in consultation and cooperation with all relevant stakeholders.

Per the recommendations, these protocols should assess the possibilities of each country to receive medical tourists, to agree on necessary procedures, and to prevent negative impacts to the country´s health care system.

Second, governments and service providers need to ensure that medical tourism does not negatively affect the proper use of limited health care resources or the availability of appropriate care for local residents in hosting countries.

In this context, special attention ought to be paid to treatments with long waiting times or involving scarce medical resources.

Also, medical tourism must not promote unethical or illegal practices, such as organ trafficking; thus relevant authorities, including governments, should be able to stop elective medical tourism where it is endangering the ability to treat the local population.

Finally, welcoming foreigners in as medical tourists should never be allowed to distort the normal assessment of clinical need and, where appropriate, the development of waiting lists, or priority lists for treatment.

Once accepted to treatment by a health care provider, medical tourists should be treated in accordance with the urgency of their medical condition.

Whenever possible patients should be referred to institutions that have been approved by national authorities or accredited by appropriately recognised accreditation bodies.

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Ras Al Khaimah appoints Phillipa Harrison as CEO of RAKTDA

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The Government of Ras Al Khaimah has announced the appointment of Phillipa Harrison as the new CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA). Harrison, the former Managing Director of Tourism Australia, will spearhead the Emirate’s bold vision to become the ‘Destination of the Future’, bringing decades of international tourism expertise across Australia and other global markets.

Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA’s Executive Committee, said: “Tourism is at the heart of Ras Al Khaimah’s strategy, it is our fastest-growing sector and we’ve achieved remarkable milestones in a short period of time. Ms. Harrison brings with her a depth of knowledge and leadership experience, most recently with Tourism Australia, that gives us confidence in her ability to align with Ras Al Khaimah’s ambitious goals and strategic targets in the tourism sector.”

Commenting on her new role, Harrison said: “I’m honored to join at such an exciting time. Ras Al Khaimah has already established itself as an international success story, and I look forward to unlocking even more growth in the years ahead.”

Harrison’s appointment will help to advance Ras Al Khaimah Government’s objectives to further cement its position as a leading sustainable tourism destination, one that welcomed a record 650,000 visitors in H1 2025 alone, on its way to achieving a target of over 3.5 million visitors annually by 2030.

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New infrastructure initiative to boost tourism in Philippine province of Bohol

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The Philippine Department of Tourism (DOT), its agency the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and the municipal government of Tubigon in Bohol province signed a memorandum of agreement on Friday, 22nd August.

This agreement is the initial stage of an infrastructure project that will boost tourism, create local jobs, and promote environmental education.

The Enchanted Ilijan Plug of Tubigon Project marks the beginning of development for the town’s top-ranking proposal under the Tourism Champions Challenge (TCC) programme.

The agreement was signed by tourism secretary Christina Garcia Frasco, Tubigon mayor Marlon Amila, and TIEZA assistant chief operating officer Jetro Nicolas Lozada.

At the signing, Frasco remarked: “As secretary of tourism, and as somebody who has served on the ground as mayor of Liloan in Cebu, I have seen that the best ideas for development really do come from our local government unit.”

Frasco shared that her experiences as a former three-term mayor taught her the importance of having national projects that respond and align with the needs of local government units (LGUs).

She concluded with: “That is why the Tourism Champions Challenge was born; it is essentially an effort to crowdsource creative ideas from the ground.”

A necessary transformation

The upcoming initiative will transform Ilijan Hill, the country’s first confirmed volcanic plug and part of Bohol’s United Nations Educational, Scientific and Cultural Organization (UNESCO) Global Geopark, into a sustainable tourist destination, with a PHP25 million funding grant from the DOT.

Per the terms of the agreement, the DOT will provide strategic tourism guidance, while TIEZA will oversee infrastructure implementation.

The Tubigon LGU, on the other hand, will manage permits, execution, and long-term operations.

The Enchanted Ilijan Plug project will include the construction of an Ilijan Trail and summit garden, a pavilion, an arts and cultural village, and support facilities such as parking areas.

The DOT’s Tourism Champions Challenge received proposals from nearly 100 LGUs across the country.

Tubigon’s winning entry highlights the potential of LGU-driven tourism development, with national agencies providing infrastructure and policy support.

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Malaysia Healthcare Travel Council holds first-ever MH Wellness Fair

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The Malaysia Healthcare Travel Council (MHTC) held the first event of its MH Wellness Fair 2025 series on Saturday, 23rd August.

Centred on the theme Young & Healthy Champions, the event is an offshoot of the United Nations’ International Youth Day that is celebrated every 12th August. 

As such, the fair celebrated and sought to empower young people to take charge of their health and wellbeing.

Held at The Campus, Ampang, the fair brought together leading health experts, fitness innovators, cultural performers, and wellness brands under one roof. 

As MHTC prepares for the Malaysia Year of Medical Tourism 2026, this initiative served as a platform to showcase Malaysia’s strengths in healthcare and wellness, while fostering community engagement and promoting healthier living for all.

Empowerment through action

With the aim of empowering communities through knowledge and joyful experiences, the MH Wellness Fair 2025 regaled attendees with an exciting line-up of activities, exclusive wellness packages, and engaging sessions designed to encourage preventive healthcare, fitness, and mental well-being.

On the slate were:

  • Health Insights:
    • “Dental Care: Oral Health for Kids and Teens” by Dr. Tracey Lau Phui Yi, Kheng Dental Clinic
    • “Heart Disease: If We Know the Enemy, Why Are We Still Losing?” by Dr. Abdul Arif Shaparudin, Cardiologist, Institut Jantung Negara (IJN)
    • “Stop the Progression: Myopia Control for Children” by Dr. Ng Chun Wai, OPTIMAX Eye Specialist Centre
    • “Recovery, Mental & Emotional Health with Aromatherapy & Cakra Energy” by Redzuan Sabar, AMSPA member from Treat Me Wellness Center
  • Fitness & Fun – Babel Fit’s “MoveQuest Adventure Park,” immersive workouts, family dance sessions, and recovery lounge experiences.
  • Wellness Experiences – Complimentary massages, posture checks, spa vouchers, and a marketplace featuring over 20 local health and lifestyle vendors.
  • Culture & Tradition – A captivating performance of Anggalang Magunatip, the traditional bamboo dance of Sabah, alongside Integration of Malaysian traditional games like Congkak and Batu Seremban that promote coordination, reflexes, and intergenerational bonding.
  • VM2026 Integration – A “meet & greet” session with Wira & Manja, the beloved mascots of Visit Malaysia 2026, interactive VR experiences brought by Tourism Malaysia.

The fair also put an emphasis on inclusivity, providing a welcoming environment for both locals and expatriates from all ages to explore Malaysia’s healthcare and tourism offerings.

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Emaar Entertainment Appoints MakeMyTrip as an Official India Partner

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The Dubai Aquarium and Underwater Zoo.

Emaar Entertainment, an owner and operator of exceptional entertainment experiences, has appointed MakeMyTrip as an official partner in India to enable seamless access to some of Dubai’s most celebrated attractions, including Burj Khalifa, Dubai Aquarium & Underwater Zoo, KidZania, and Sky Views Observatory. This collaboration brings Emaar’s world-class portfolio on MakeMyTrip’s newly launched Tours & Attractions platform, giving Indian travellers the convenience of discovering and booking these iconic experiences directly in Indian Rupees.

The iconic Burj Khalifa ranks among the world’s most renowned destinations, drawing approximately 1.7 crore international visitors last year, of which close to 22 lakhs hailed from India. Infact, more than 80% of Holiday packages sold on MakeMyTrip include Burj Khalifa in their itineraries. Building on this strong demand, the collaboration is designed to make marquee attractions easier to plan and book.

Commenting on the partnership, Jasmeet Singh, Chief Commercial Officer – Holidays & Experiences, MakeMyTrip, said: “With our Tours & Attractions platform, we set out to make discovering and booking great experiences as seamless as booking a flight or hotel. Partnering with Emaar Entertainment brings some of the world’s most iconic attractions and skylines within effortless reach for Indian travellers. We will continue to expand our offerings, adding more world-class experiences that inspire travellers to see and do more, wherever they go.”

The Tours & Attractions platform already connects travellers to over 200,000 bookable activities across 1,100 cities worldwide. With marquee additions like Emaar Entertainment attractions, it is rapidly scaling to give Indian travellers seamless access to the world’s most sought‑after experiences, all in one place.

Earlier this year, Burj Khalifa featured a projection celebrating MakeMyTrip’s 25th anniversary, highlighting its journey of enabling Indians to travel the world.

 

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IHG brings its voco brand to Quang Tri

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IHG Hotels & Resorts officially opened voco Quang Binh Resort By IHG, the first international resort in Quang Binh which is now part of Quang Tri province. 

The all-suite-and-villa resort also marks the second voco hotels property to open in Vietnam, alongside voco Ma Belle Danang – By IHG which opened in 2023.

Cluster general manager Clay Clayton remarked: “We are thrilled to extend a warm welcome to all our guests and introduce distinctive touches that celebrate the natural beauty of Quang Binh while allowing them to unwind in a distinctive and comfortable stay. Centred around the brand hallmarks Come on in, Me Time, and voco life, we aim to deliver delightful and uplifting experiences through our local community and share the wonders of this destination with travelers from around the world.”

A haven of tranquility

Located in Dong Hoi, voco Quang Binh Resort By IHG offers 68 suites and beachfront villas providing a tranquil and personal atmosphere with direct access to Bao Ninh beach. Its design focuses on creating a warm and inviting atmosphere. 

The distinctive interior offers a subtle nod to Indochine aesthetics with rich colours, intricate patterns and local craftmanship, paired with artworks exclusive to voco hotels. 

The spacious layout of its suites and villas which run between 43sqm and 300sqm invites natural light to flood in, creating a rustic and calming atmosphere perfect for relaxation. 

Each voco property is characterised by its individual charm, which provides guests with something unique while creating an inviting and unstuffy atmosphere for guests to truly unwind and feel at ease. 

Infused with charming personal touches and subtle Vietnamese influences, voco Quang Binh Resort By IHG is a great gateway to explore the province of Quang Binh.

Refreshing interludes

Upon check-in, guests will be greeted with a refreshing drink and a delicate sweet treat, a simple yet thoughtful gesture that perfectly embodies voco’s signature “Come on in” spirit.

Prioritizing each guest’s physical and mental well-being, voco Quang Binh Resort By IHG introduces Yen Spa & Wellness, the resort’s spa for guests to restore balance through personalized treatments. 

Featuring tranquil spa treatment rooms, a Yin Yang foot spa, a rejuvenating hydrotherapy pool, sauna rooms and salon, Yen Spa is a comprehensive wellness and spa center. 

In addition, guests can enjoy relaxing moments at the indoor and outdoor pool, set amidst a tranquil and nature-inspired setting.

For dining, guests have the option to dine at Flamingo Restaurant, an all-day dining concept that serves up local signatures such as banh canh, Quang noodles, Hue beef noodle soup as well as favorite international dishes, or sip on refreshing cocktails at Oasis Pool Bar while watching the spectacular Vietnamese sunset.

Inspired location

As a place with forests, the sea, and an extensive cave system, Quang Binh has long been a captivating destination for nature lovers and those seeking unique travel experiences. 

Being located within such an inspiring area, voco Quang Binh Resort By IHG is not only a refreshing and contemporary retreat, but also a great gateway for an emotional journey through the magnificent beauty of “the Kingdom of Caves”. 

From here, guests can easily explore Son Doong Cave which is the largest cave in the world and home to towering stalagmites, underground rivers, jungle with wildlife and a 116-kilometre-long coastline with picturesque beaches such as Nhat Le and Da Nhay. 

Guests can also look to visit the Phong Nha – Ke Bang National Park, kayak on Mooc spring, experience Vietnam’s longest zipline, mud bathing at Chay river or visit the spiritual cultural site of Lieu Hanh Mother Temple.

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AlUla’s Wellness Festival returns in 2025

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AlUla’s Wellness Festival is back this year – running from 24 October to 1 November will celebrate personal growth, fitness and holistic wellbeing in one of the world’s most naturally energising landscapes.  With 32,500 visitors expected to attend the whole festival, this year is ready to foster both personal transformation and a powerful sense of community, all grounded in the beauty and authenticity of AlUla.

From athletic events to mindfulness and wellness workshops and healing sessions, music and nourishment – the festival invites guests of all levels to resetrechargereconnect and strive – physically, emotionally, and spiritually. Events include:

  • Yoga Programme – Choose from more than 75 classes in four luxury locations around AlUla, each offering a wide range of disciplines. Takes place from 24 October to 1 November 2025.
  • Les Mills: Iconic Fitness – World-class instructors and legendary backdrops as Les Mills’ signature workouts come to iconic AlUla. Takes place from 24 October to 1 November 2025.
  • AlUla Duathlon – Unleash your athletic prowess by running and cycling across AlUla’s breathtaking terrain, alongside a lively race village at Winter Park. Takes place on 24 October 2025.
  • AlUla Half Marathon – Experience AlUla’s first Half Marathon – with 10km, 5km, 3km and 1.5km options. Run through iconic landscapes and enjoy a vibrant race village. Takes place on 25 October 2025.
  • Team Jayco AlUla Cycling Camp, Ride with your Pros – Ride alongside cycling legends in AlUla – an elite camp led by Team Jayco AlUla’s pro athletes and experts. Takes place from 29 to 30 October 2025.
  • AlUla 24 hour Endurance Race – Experience a test of physical resilience in a communal atmosphere at the AlUla 24 Hour Endurance Race, a first-of-its kind event in the region. Takes place from 31 October to 1 November 2025.
  • Ashar Valley Triathlon – Take on a unique challenge of rowing, cycling and swimming in AlUla’s most iconic wellness setting. Takes place on 1 November 2025.

AlUla as a wellness destination: AlUla has evolved from a historical destination on the Incense Road into a sanctuary of tranquility, rejuvenation and holistic wellbeing. Visitors can have a deeply immersive wellness experience in AlUla while marvelling at its dramatic desert landscapes, ancient heritage sites and lush oasis. The background surrounding AlUla is what makes this destination incredibly unique and once visited will instore a different perspective of viewing the world and everyday life.

Wellness treatments at AlUla’s hotels are redefining wellness with treatments that draw from the region’s natural and cultural heritage. Here are the standout experiences: 

  • Our Habitas AlUla offers spa, meditation spaces and wellness pools, all set within a serene desert environment. This includes Thuraya Wellness which features bodywork massages, natural connection experiences, clean beauty facials.
  • Dar Tantora The House Hotel combines heritage architecture with modern wellness, including sunrise yoga, oasis walk, fusion yoga and pilates.
  • Banyan Tree AlUla features wellness-focused accommodations and its tranquil desert sanctuary, Banyan Tree Spa, which offers a range of wellness spa treatments designed to restore harmony to your mind, body, and soul. Nestled in the serene Ashar Valley, treatment highlights include: turmeric honey cleanser, deep tissue massage and radiant soother facial.

AlUla Wellness Festival Itinerary – 4 Days / 3 Nights 

 This specially curated 4 Days / 3 Nights itinerary combines AlUla’s world-class heritage experiences with immersive wellness activities during the Wellness Festival (24 October – 1 November 2025). Guests will enjoy the serene beauty of AlUla, from UNESCO heritage sites to rejuvenating yoga sessions and workshops, with accommodation at Our Habitas.

 

Day / Time Experience & Activities
Day 1 – Arrival & Evening Wellness Introduction Morning: Arrive at AlUla International Airport and transfer to Our Habitas for check-in.

Afternoon: Leisure time at the resort to unwind and enjoy Our Habitas’ wellness facilities (pool, spa, meditation spaces).

Evening: Welcome dinner featuring an immersive meal at Tama Restaurant, where locally inspired dishes meet international flair

 

 

Day 2 – Heritage & Mindfulness Morning: Sunrise yoga session at Hegra amidst the UNESCO World Heritage tombs. Guided tour of Hegra in a vintage Land Rover with a Rawi storyteller.

Afternoon: Light lunch at Pink Camel Café. Followed by a Guided visit to Dadan & Jabal Ikmah, exploring ancient inscriptions and history.

Evening: Short evening stroll through Old Town and AlJadidah Arts District for a relaxed cultural immersion followed by dinner at Jontoos, nestled within Dar Tantora The House Hotel, offering a heritage-infused fine dining experience.

 

 

Day 3 – Oasis Wellness & Festival Highlights

 

Morning: After breakfast, head to Oasis Heritage Trail for a guided hike tour, with a focus on local produce.

Afternoon: Spa or relaxation time at Our Habitas followed by lunch at Harrat at Banyan Tree. Post lunch, visit Maraya, the world’s largest mirrored building, for a guided tour.

Evening: Dinner at Saffron, the signature Asian restaurant at Banyan Tree AlUla.

 

Day 4 – Departure Morning: Optional sunrise meditation session. Breakfast at Our Habitas. Transfer to AlUla International Airport for departure.

 

 

 

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Europe and Saudi local hotspots are traellers favourites in 2025: Wego

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Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), unveils its latest insights on where Saudi travellers have been heading this summer, revealing strong demand for both European getaways and local adventures across the Kingdom.

Europe remains a top draw for Saudi travellers

Wego reports that Europe continues to attract strong interest from Saudi travellers for summer 2025. The most searched destinations this season are Baku, Sarajevo, Tbilisi, London, Moscow, and Milan. Among these, Milan stands out with a 25% year-on-year increase in travel searches.

Other cities maintain their strong popularity, each continuing to attract hundreds of thousands of searches, underscoring Europe’s enduring appeal for Saudi holidaymakers.

International accommodation preferences

When it comes to accommodations, hotels remain the clear favorite for Saudi travelers heading to Europe, accounting for 80.50% of all property searches in 2025. Apartments follow with a 7.06% share, offering travelers the comfort of a home-like setting, while aparthotels (3.70%) and hostels/backpacker options (3.36%) cater to those seeking flexibility and budget-friendly stays.

Luxury is also high on the agenda. Nearly 45% of hotel searches focus on 4-star properties, with 5-star hotels taking 18.72% of interest.

Domestic travel on the rise

Wego data shows that domestic travel bookings captured 35.10% of all summer bookings in 2025, marking a 5.66% increase in share compared to last year. This growth reflects a growing preference among Saudi travellers to experience the Kingdom’s rich cultural, natural, and leisure offerings during the summer season.

The composition of domestic travellers in 2025 continues to show healthy diversification in trip styles. Solo trips remain the largest segment, accounting for 68.30% of domestic travel, while couple trips account for 16.02%, and family trips represent 7.93%. This balanced mix highlights the varied preferences of Saudi travellers, from independent exploration to shared experiences with loved ones.

Top local cities driving summer bookings

Jeddah, Riyadh, Abha, Dammam, Al Madinah, and Jazan are the most booked domestic destinations for summer 2025. Among these, Riyadh saw trip bookings surge by 19.37% YoY, Jeddah recorded an 18.61% growth, and Al Madinah experienced a remarkable 37.18% boost. Dammam’s booking numbers rose by 23.13%, indicating growing interest in the Eastern Province’s beaches and attractions.

The Saudi Tourism Authority’s “Colour Your Summer” 2025 program offers coastal and mountain escapes, major events, and exclusive offers across multiple regions, giving travellers compelling reasons to stay local. Meanwhile, Jeddah Season 2025 spans seven destinations across the city with family entertainment, beaches, and cultural shows along the waterfront, transforming the Red Sea coast into a summer-long attraction.

 

 

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Source: traveldailymedia

“The Next 20 Years” is the theme for WiT Singapore 2025

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As Web in Travel (WiT) celebrates two decades of convening the travel industry’s most progressive minds, it now turns decisively toward the future. The theme for this year’s WiT Singapore 2025, held 6–8 October at Marina Bay Sands Expo & Convention Centre, is “The Next 20 Years.”   To mark the milestone, WiT has interviewed some of the leading changemakers at the forefront of emerging trends in travel.

Here, Rod Cuthbert, Founder of Viator and serial entrepreneur; Timothy Hughes, Vice President of Corporate Development at Agoda; and Christine Tan, veteran at the crossroads of hospitality tech and distribution, lay out the trends and transformations they think will define travel’s next 20-year chapter:

  • Trend 1: Rod Cuthbert: “Experiences will become the emotional currency of travel. The industry must escape Google’s chokehold.”

Cuthbert predicts that experiences will be the centerpiece of global travel over the next two decades. “People aren’t collecting stuff anymore; they’re collecting memories,” he says. “Walking tours, wine valleys, cultural deep-dives… those moments live forever in your mind.  That shift is irreversible, and it’s going to define the industry.”

Cuthbert warns that innovation is being throttled by tech monopolies.  “Google’s dominance has been bad for tours, activities and the industry at large. No monopolies are good.  We’ve all paid their toll, and they’ve given little back.”

Looking ahead to the next 20 years, he expects demand for richer, real-time recommendations and a more diverse content and distribution ecosystem.  “We’ll need more choice, more platforms, and above all, more authenticity.”

  • Trend 2: Timothy Hughes: “Content will be rewritten and generated in ways we haven’t figured out yet.  We still haven’t solved the old rules.”

From his time at Agoda, Hughes sees the next 20 years dominated by gen AI and the need to reinvent discovery.  “We’re about to break the rules again,” he says. “Content will be rewritten, pushed, displayed and generated in ways we haven’t even figured out yet.  We still haven’t solved the old rules.”

He believes travel remains emotionally unbreakable, but that content trust is under siege.  “It’s possible you’re talking to an AI version of me.  It’s possible you could adjust this video and make me look like Brad Pitt, and no one would know!”

By 2045, he expects transformative change in transport and immersion.  “What we experience in destinations will be dramatically more immersive.  A fusion of human, technology and location.”

  • Trend 3 – Christine Tan: “Hotels are succeeding in driving direct bookings. The power balance is changing.”

Christine Tan, former Managing Director APAC at D-EDGE Hospitality Solutions, predicts a pivotal shift in hospitality distribution over the next two decades.  “From pricing optimization to personalization, AI will be central to refining distribution strategies,” she says.

She sees a growing focus on customer ownership, first-party data and loyalty. “Hotels are investing more and more to strengthen the direct connection with travelers. The rise of direct booking strategies is real.”

Tan also believes some long-held practices will collapse. “Check-in should disappear.  The 3pm check-in and 10am checkout rules should be gone.  The fact that you can’t book a connecting room should go too.”

This year’s WiT Singapore 2025 will feature speakers from across travel, technology, finance and media.

“Our industry has always thrived on transformation,” added Siew Hoon Yeoh, WiT’s Co-Founder and Editor-in-Chief.  “These leaders are predicting change – with an invitation to get on board and go help create it.  If the past 20 years were about surviving digital disruption, the next 20 will be about defining what travel means for a new generation.”

 

 

 

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Source: traveldailymedia