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Patina Osaka brings transformative luxury to Japan

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Patina Osaka sets a new benchmark for hospitality in Japan, combining transformative luxury with comprehensive wellness and health technology offerings, marking a first in the country’s hospitality scene. 

Rising 20 storeys with unobstructed views of the majestic Osaka Castle, this 221-room urban sanctuary houses five distinctive dining venues including signature restaurant P72, as well as The Listening Room by OJAS.

Patina Osaka seamlessly weaves together the worlds of art, design and music, creating a harmonious sanctuary where creative expression meets holistic wellbeing. 

This integration reflects Patina Hotels & Resorts’ philosophy on the thoughtful application of wellness innovations supporting guests’ overall wellbeing as they immerse themselves in the range of experiences the hotel has to offer.

According to Capella Hotel Group president Cristiano Rinaldi: “The opening of Patina Osaka marks a significant milestone in our journey to transform luxury hospitality through mindful experiences and creative innovation. As our first urban Patina and second destination following the success of Patina Maldives, we are bringing a fresh perspective to Japan’s hospitality landscape while honouring the rich cultural narrative of Osaka. Now is an exciting season of growth for Japan, with its vision to increase tourism to over 60 million international visitors by 2030 and Osaka hosting the Kansai World Expo 2025. We are proud to create a space where curious travellers and global explorers can connect with like-minded individuals through meaningful experiences.”

A historically relevant location

Standing between two historic treasures, namely Osaka Castle and Naniwa No Miya Park, the 20-storey property was designed to be in harmony with its surroundings through the visionary collaboration of Jun Mitsui & Associates Architects and the masterful interior designers at Strickland. 

The design celebrates the Japanese concept of kisetsukan (seasonal awareness) while integrating elements from Osaka Castle’s architecture from the water flowing through its moat to the copper adorning its roof, thus creating a seamless blend of heritage and modernity.

Within this thoughtfully-designed property are 221 rooms and suites continuing the kisetsukan theme with natural wood elements and expansive windows that frame mesmerising views of either Osaka Castle Park or Naniwa No Miya Park. 

Each space allows guests to witness Japan’s changing seasons from their private sanctuary while honouring both traditional Japanese aesthetics and contemporary comfort.

Rethinking comfort in elevated spaces

Patina Osaka sets itself apart through its comprehensive wellness and health technology offerings in Japan, integrating advanced innovations within its serene sanctuary. 

The Patina Spa features hyperbaric oxygen and hydrogen therapy, cryotherapy, far infrared sauna heat therapy, LED full body treatment, and wellness technologies that complement traditional treatments, all within a 1,400-square-metre space that provides a holistic wellness experience.

Meanwhile, Patina Osaka’s signature restaurant P72 takes diners on a tour through Japan’s 72 micro-seasons with conscious cuisine that celebrates local purveyors and seasonal bounty. 

The space features a dramatic 52-metre organic installation of ‘roots’ constructed from reclaimed Osaka wood factory scraps, while an edible botanical garden engages all senses. 

The restaurant embodies Patina’s approach to dining, which emphasises locally-sourced ingredients, sustainable practices, and culinary experiences that highlight the connection between food, people and place.

Creative collaborations with global visionaries

The property showcases collaborations with world-renowned talents, including famed Japanese artist Verdy, who serves as Creative Partner and contributes to an exclusive merchandise collection that celebrates Osaka’s vibrant culture. 

Sound pioneer Devon Turnbull (OJAS) has created The Listening Room by OJAS, an audiophile haven that elevates hi-fidelity sound to high art through custom-built speakers and a curated vinyl collection.

Patina Osaka general manager Ellen Franke said: “At Patina Osaka, we’ve brought together passionate talents from across Japan to create experiences for our guests. Our team of dedicated Patina Essentialists embody our Patina spirit and the authentic hospitality traditions that Japan is known for, uniquely introducing fresh perspectives that define the Patina experience.”

The Perpetual Journey to growth

Within Patina Osaka, the Perpetual Journey unfolds as a pathway to personal growth. 

This core philosophy guides guests through experiences that elevate consciousness and deepen connections with the place, with themselves, and with others. 

Each experience is designed to inspire moments of wonder and reflection, creating opportunities for transformation within the luxury of mindful hospitality. 

From Design Immersion Tours that reveal architectural narratives to Morning Soundscapes by OJAS that tune guests’ day to pristine audio frequencies, these tailored moments invite a deeper understanding of both Osaka’s essence and their own evolving journey.

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Philippine Airlines to explore codeshare agreement with Alaska Airlines

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Philippine flag carrier Philippine Airlines (PAL) announced it will be exploring a codeshare agreement with Seattle-based Alaska Airlines as of Friday, 2nd May.

The potential codeshare arrangements are expected to cover key cities in both airlines’ networks, further enhancing connectivity and offering travelers more convenient options in flying between the Philippines and the United States.

Per an official statement: “Philippine Airlines and Alaska Airlines offer easy connections through PAL’s US West Coast gateways, namely Seattle, Los Angeles, and San Francisco, as well as via Honolulu. PAL passengers will gain greater access to a wide range of US destinations that are part of Alaska Airlines’ extensive domestic network.”

Redeeming miles on two networks

Exploring the codeshare deal comes as both carriers inked a partnership that will soon allow their passengers to fully avail of their respective loyalty programmes

The PAL-Alaska Airlines collaboration will soon allow members of both airlines’ loyalty programmes to earn and redeem miles across each other’s networks, providing greater flexibility and rewards for travelers when the tie-up takes effect in the coming months.

PAL vice-president for marketing Alvin Miranda said of this: “We are proud to partner with Alaska Airlines to deliver even greater value to our Mabuhay Miles members. This strategic collaboration significantly expands our network and flight options, enabling our Mabuhay Miles members to enjoy enhanced connectivity and flexibility in how and where they use their miles.”

For his part, Alaska Airlines’ chief commercial officer Andrew Harrison remarked that PAL is a terrific addition to its roster of global airlines offering world-class service and amenities.

Harrison said: “The large Filipino communities living in Hawaii, California and Washington state can travel on Philippine Airlines’ long-haul, widebody aircraft and soon earn valuable Mileage Plan miles on their transpacific journeys.”

The frequent flyer collaboration will also enhance the existing partnership between PAL and Hawaiian Airlines, another member of the Alaska Airlines Group.

In addition to PAL continuing to offer Hawaiian codeshare flights to Maui, Hilo, Kona, and Lihue via Honolulu, Hawaiian Airlines flyers will soon be able to earn and redeem miles on Philippine Airlines when they use their Mileage Plan number. 

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Malaysia Airlines signs several agreements to expand global reach

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Malaysia Airlines announced the recent signing of three strategic Memoranda of Understanding (MoUs) with key global trade partners.

These were the Air Promotion Group (APG), Student Universe, and Advanced Travel Partners International (ATPI), and the agreements are part of the airline’s ongoing efforts to enhance market reach, deliver greater value to its diverse customer base, and strengthen its global distribution and commercial presence.

Malaysia Aviation Group (MAG) chief commercial officer Dersenish Aresandiran remarked: “These partnerships reflect Malaysia Airlines’ strategic ambition to deepen our reach across multiple customer segments and geographies. Whether it’s extending our content to offline markets, creating added value for students, or enhancing our marine segment capabilities, we are focused on providing seamless, value-driven experiences for travellers worldwide. We look forward to working closely with our partners to unlock new opportunities and deliver mutual growth.”

APG: boosting reach and content delivery in offline markets

Malaysia Airlines is poised to strengthen its global distribution strategy through a strategic partnership with APG, the world’s largest and most successful airline representation network. 

By joining the APG Platform, APG’s NDC (New Distribution Capability) portal, the airline will expand its presence in offline markets and unlock wider access to its complete NDC content.

Leveraging APG’s network in over 150 countries, Malaysia Airlines will expand its reach to travel agents globally, driving revenue growth and strengthening its presence in offline markets. 

The APG Platform also enables cost-effective distribution of enriched content such as dynamic offers and bundled fares whilst giving agents access to a wider travel portfolio, including hotels and car rentals.

StudentUniverse: considering the student traveller market

Malaysia Airlines and StudentUniverse have significantly strengthened their strategic alliance, expanding its global footprint and officially designating Malaysia Airlines as one of its Global Airline partners. 

This underscores its commitment to the student travel market by offering exclusive fares, discounts, and value packages. 

As the world’s leading student travel platform, StudentUniverse will feature Malaysia Airlines as its preferred partner, boosting brand visibility and providing full marketing support. 

This collaboration combines both brands’ strengths to deliver top-tier, tailored travel options while promoting cultural exchange and accessible travel for the next generation of global explorers.

Since its initial collaboration in 2024, StudentUniverse has significantly contributed to student segment revenue growth, particularly in key markets such as Australia and New Zealand. 

To date, the platform has generated substantial revenue, with significant contributions from student movements in Australia, the UK, and the US.

ATPI: a keener focus on the marine travel segment

The MoU with ATPI designates them as Malaysia Airlines’ preferred marine travel partner from 1st May 2025 to 30th April 2026. 

This strategic partnership will focus on jointly promoting Malaysia Airlines’ flights to the marine and energy sectors, leveraging ATPI’s global reach and specialised expertise in the marine travel market.
By leveraging ATPI’s industry insights and global footprint, Malaysia Airlines aims to enhance its appeal and accessibility to key marine hubs and routes, positioning itself as a preferred airline for companies and professionals operating in these vital industries. 

The partnership also reflects Malaysia Airlines’ broader strategy to tap into niche travel markets and drive sustainable growth through targeted commercial collaborations.

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ATM 2025 sees 55,000+ attendees, with 16% YOY growth

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Arabian Travel Market (ATM) has welcomed more than 55,000 industry professionals from 166 countries, representing a 16% increase on last year’s edition. The event has showcased over 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world.

Organised by RX Global, ATM 2025 was based on the theme of “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” exploring how the future of tourism will be shaped by connectivity across borders, industries and communities. The theme was a central element throughout the event, which ran from 28 April to 1 May at the Dubai World Trade Centre (DWTC).

Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the United Arab Emirates and Prime Minister and Ruler of Dubai, visited the exhibition and received an overview of this year’s key themes and innovations.

Throughout the course of the four-day event, several prominent dignitaries and VIPs attended ATM 2025, including  Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, who officially inaugurated the event, while Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, explored the show floor and was presented with highlights of the 2025 edition.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “My colleagues at RX Global and I are proud to have welcomed a vibrant and engaged community of travel professionals to ATM 2025. This year’s theme has resonated strongly throughout the show floor, emphasising how collaboration across borders and sectors creates new opportunities for inclusive and resilient tourism growth. The outstanding turnout and record-breaking number of exhibitors are clear indicators of ATM’s crucial role in shaping the future of global tourism and connectivity.”

Growth has been observed across all show verticals, with regional year-on-year increases in the following areas: the Middle East (19%), Asia (20%), Europe (17%), and Africa (21%). Notably, Asia is the fastest-growing region at ATM 2025, with exhibitor participation rising an impressive 20% year-on-year. This growth has been fueled by enhanced regional connectivity and strengthened relationships with international markets.

Outside of the UAE and wider GCC markets, the top ten registered international markets for ATM 2025 are as follows: India (6%), Türkiye (3.2%), United Kingdom (3%), Egypt (3%), United States (2%), China (1.5%), Sri Lanka (1%), Spain (1%), Maldives (1%) and Pakistan (1%).

ATM Travel Tech has grown by over 26% this year, reflecting the sector’s increasing integration with technology. A newly launched Start-Up and Innovation Zone showcased 21 groundbreaking companies redefining travel and an immersive VR experience for visitors to explore transformative solutions in the industry.

The hotel segment at ATM 2025 has experienced a 12% year-on-year growth, with all major international hotel chains represented, while the ATM Conference featured over 70 sessions and showcased insights from more than 200 esteemed speakers on the Global Stage, Future Stage, and the new Business Events Stage, which is part of IBTM@ATM.

The IBTM@ATM event was officially launched, a dedicated zone for business event professionals. It featured insights from prominent organisations such as the International Congress and Convention Association (ICCA), the Global Business Travel Association (GBTA), and the World Energy Council, along with contributions from tourism and event industry leaders from around the globe.

 

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The Farm at San Benito to become an Autograph Collection resort

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Marriott International Inc and CG Hospitality recently signed an agreement to convert the renowned Philippine wellness resort The Farm at San Benito into the Philippines’ first-ever Autograph Collection property by Q3-2025.

Marriott International Asia-Pacific president Rajeev Menon expressed his excitement over the collaboration with CG Hospitality which will expand the Marriott footprint in Southeast Asia.

Menon said: “With wellness emerging as a key driver of travel decisions, this is a timely and strategic entry for us. The Philippines, with its rich natural beauty and growing reputation as a rejuvenating destination, offers the ideal setting for the Autograph Collection and underscores our continued commitment to bringing differentiated experiences to new markets across the region.

For his part, CG Corp Global chair Dr Binod Chaudhary pointed out that his company has always believed in nurturing destinations that leave a lasting impact.

As such, Chaudhary pointed out that: “The Farm at San Benito has long been a jewel in our portfolio: a sanctuary where nature, wellness, and heartfelt hospitality come together. Our strategic partnership with Marriott International to bring The Farm at San Benito into the Autograph Collection family reflects our commitment to creating experiences that are both timeless and transformative. By joining hands, we are taking this vision global, introducing the Philippines’ first Autograph Collection property, and setting a new benchmark for wellness hospitality in the region.”

Where wellness comes first

Occupying 52 hectares of lush greenery, The Farm at San Benito, Autograph Collection is a wellness destination rooted in transformation and personal growth. 

The property’s philosophy centres on nurturing personal growth through holistic care where nutrition, movement, integrated medicine, and mindful living intersect to support each guest’s evolving journey towards long-term wellbeing.

Located in a suburb of Lipa City, Batangas, 90 minutes south of Metro Manila, the 70-key property is expected to feature one-bedroom villas and exclusive two- and four-bedroom private pool villas.

The resort will also feature a swimming pool with a pool bar, a fully equipped fitness centre, a tranquil spa, and a medical wellness centre to set a benchmark for next-generation wellness hospitality in the region. 

Guests can look forward to a bespoke culinary journey across five dining venues, a lobby lounge, and two additional bars.

The Farm at San Benito, Autograph Collection’s strategic location likewise offers convenient access for both leisure seekers and corporate guests, meeting the rising demand for restorative escapes from Manila and beyond. 

The resort will also cater to business and social gatherings anticipated to feature 321 sqm of flexible meeting and event space, complete with natural light.

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AirAsia scores 10/10 in 42kft.com’s global sustainability rankings

The post AirAsia scores 10/10 in 42kft.com’s global sustainability rankings appeared first on TD (Travel Daily Media) Travel Daily Media.

AirAsia scored a straight 10 out of 10 score in the aviation industry’s first comprehensive, data-driven sustainability audit conducted by 42kft.com.

Recognised among only 25 top-performing carriers out of 142 airlines evaluated worldwide, AirAsia’s achievement underscores its leadership in sustainable aviation.  

Conducted by a platform founded by aviation industry specialists, the rigorous assessment evaluates airlines on the basis of nine criteria. 

These include fleet modernisation, adoption of cutting-edge technologies, implementation of fuel efficiency innovations, investment in next generation fuel sources, carbon offsetting initiatives, and transparent sustainability reporting. 

Beyond mere pledges

42kft.com chief executive Geoffrey Thomas lauded  AirAsia’s performance in the audit.

Thomas said:  “AirAsia’s standout performance reflects its sweeping commitment to sustainability across fleet renewal, alternative fuels, waste reduction and more. The AirAsia Group scores exceptionally well across every environmental metric. It is without doubt one of the global leaders in eco-conscious aviation.” 

With regard to the significance of the audit, Thomas explained that the assessment goes beyond vague climate pledges to measure real-world action. 

He said: “Pledges such as ‘Net Zero by 2050’ are considered baseline expectations, not distinguishing factors. With these rankings, we are honouring real, measurable commitments to reducing carbon emissions.”

AirAsia’s chief sustainability officer Yap Mun Ching expressed the airline’s gratitude for the recognition by saying: “This accolade validates the breadth of our sustainability efforts, acknowledging not just our achievements but also the unique challenges we navigate in our region. From adapting to diverse regulatory frameworks to balancing global standards with local realities, our approach has been both strategic and inclusive.” 

Yap further highlighted AirAsia’s leadership role in shaping sustainable aviation policy, including chairing Malaysia’s National Task Force on Carbon Offset and Reduction Scheme for International Aviation (CORSIA) and serving as a technical expert on the International Civil Aviation Organization’s working group on CORSIA.  

She said: “We actively engage stakeholders across the transport and environmental sectors to align industry practices with climate goals. On the global stage, we advocate for regional perspectives in multilateral forums to ensure equitable and effective sustainability policies.”

Findings from the 2024 sustainability report

The 42kft.com announcement coincides with the release of the Capital A’s Sustainability Report 2024, detailing AirAsia’s strides in reducing its environmental footprint.

Key highlights include: 

  • Record-low carbon intensities: Emissions per seat (gCO2/ASK) fell to 63.7 and emissions per passenger (gCO2/RPK) to 72.3, achieved through more than 20 operational efficiency measures that avoided 129,189 tonnes of CO2 and saved US$34 million in fuel costs. 
  • Ground operations innovation: AirAsia deployed its first four combo units (integrated ground power and air conditioning system) at KLIA2, reducing the need for aircraft engines to power parked planes. Upon full rollout, these units are projected to cut 1% of AirAsia’s CO2 emissions. 
  • Strategic partnerships: Collaborating with Airbus, AirAsia is advancing sustainable aviation research in Asean, specifically into alternative sustainable aviation fuel (SAF) feedstock development and innovative air traffic management solutions. AirAsia also joined Heart Aerospace’s Industry Advisory Board to support commercialisation of hybrid-electric aircraft.

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Create unforgettable memories with The Ghan Experience from Outback SA to Tasting Australia at Town Square

The post Create unforgettable memories with The Ghan Experience from Outback SA to Tasting Australia at Town Square appeared first on TD (Travel Daily Media) Travel Daily Media.

Journey Beyond, Australia’s experiential tourism group and presenting partner for Tasting Australia invites curious foodies to get a taste of Australia by Train with The Ghan Experience at the festivals hub – Town Square (Victoria Square/Tarntanyangga).

Visitors to Town Square can escape the hustle and bustle and transport themselves to the outback with The Ghan Experience. Throughout Tasting Australia, The Ghan Experience is an opportunity to showcase Journey Beyond’s commitment to going further and taking travellers beyond.

Mesmerising experience aboard The Ghan

As guests step inside the train carriage-themed activation, they’ll be whisked away to life onboard the icon of the Outback. Visitors will be immersed in a sensory experience with the sights, sounds, and scents of this famed journey, capturing what the experience aboard The Ghan is all about. On board, guests will gain an insight into the incredible Off-Train Experiences on offer, including the majestic arid scenery of Outback SA, a spectacular sunrise in Marla, the unique charm of opal mining town Cooper Pedy, or the breathtaking Kanku Breakaways, and much more. This first-person perspective evokes the thrill and wonder of embarking on this remarkable adventure for the very first time.

A visit to Town Square would not be complete without a visit to the Journey Beyond Lounge with views across Victoria Square/Tarntanyangga, VIP vibes and plenty of room to relax, sit back with a refreshing beverage and soak in the sights, sounds and aroma’s of the bustling Town Square.

While you’re there, don’t miss the opportunity to chat with the knowledgeable staff from the Journey Beyond travel centre. They can guide you through one of Journey Beyond’s extraordinary experiential travel journeys across Australia, whether its an unforgettable trip on The Ghan, Indian Pacific, or Great Southern.  Or find your Outback Spirit with a six day ‘Lake Eyre and Flinders Ranges Spectacular’ tour taking in the beautiful outback enigma Kati Thanda-Lake Eyre as it floods or stay wild at Monarto Safari Resort.

Be inspired to book your next incredible Journey Beyond adventure today and discover the diverse beauty of Australia with exclusive offers for bookings made at the Journey Beyond lounge.

Incredible Journey Beyond adventure

David Donald, Executive General Manager of Rail at Journey Beyond says, “Central to all Journey Beyond experiences is our passion and commitment to taking guests beyond the ordinary and creating unforgettable moments.”

“On board our iconic trains The Ghan, Indian Pacific, and Great Southern, our commitment to exceptional food and wine experiences elevate the travel journey. Onboard guests are treated to multi-course meals crafted by talented onboard chefs. These culinary offerings celebrate the rich diversity of Australia’s seasonal regional produce, creating a unique dining experience that highlights local flavours and ingredients specific to the region the trains traverse.” Donald added. Justine Lally Executive General Manager Marketing at Journey Beyond says, “We invite you to explore The Ghan Experience at Town Square, showcasing the extraordinary experiences and sensory delights Journey Beyond offers our guests throughout the year. Following your visit, be sure to stop by the Journey Beyond lounge, where our exceptional travel centre team can assist you in planning and booking your next adventure aboard The Ghan.”

Tasting Australia presented by Journey Beyond runs for 10 days from Friday 2 – Sunday 11 May across Adelaide and regional South Australia.

To celebrate Journey Beyond’s partnership with Tasting Australia, exclusive offers will be available for Guests who book at the Journey Beyond Lounge.  Bookings made on The Ghan or Great Southern will receive a free upgrade to Gold Premium when booking Gold Twin for travel in 2026.

Monarto Safari Resort is offering 15% discount on 2025 stays, and Outback Spirit has $500 off best available rates online.

 

 

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ANA HOLDINGS invests in Otetsutabi

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ANA HOLDINGS INC through its corporate venture capital (CVC)  fund “ANA Future Frontier Fund L.P.,”  announced its investment in Otetsutabi, Inc(Otetsutabi), a short-term job matching platform for rural area travellers.

Otetsutabi is a unique human resource matching service that combines short-term, part-time work  opportunities with travel experiences. The platform connects local businesses facing labor shortages  with travelers seeking to explore new places while earning income.

Since its launch in January 2019, Otetsutabi has grown significantly, now offering over 1,900  workplaces nationwide to more than 70,000 registered users. This success has positioned Otetsutabi  as a leader in the local spot work market. With increasing demand from Gen Z and seniors looking  for a second career, Otetsutabi anticipates further revitalization of local economies and stronger connections between local communities and non-residents. The company plans to use this latest  round of funding to accelerate customer acquisition, enhance product improvement and expand  recruitment.

ANA HD’s investment in Otetsutabi reflects its strong belief in the platform’s potential to drive  regional development and create new business opportunities. ANA HD also recognizes Otetsutabi’s robust regional network, its ability to attract participants interested in local areas and its compelling  branding. Through this investment, ANA HD will actively support Otetsutabi’s ongoing business  growth and expansion.

Further information about ANA HD’s “ANA Future Frontier Fund L.P.” and its investments can be  found on ANA’s website.

 

 

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Women Travelers in Asia are Driving the New Hospitality Trends in 2025: Agoda

The post Women Travelers in Asia are Driving the New Hospitality Trends in 2025: Agoda appeared first on TD (Travel Daily Media) Travel Daily Media.

Representative Image

Agoda recently unveiled the top women’s travel trends in Asia revealing that women across Asia are charting a different course than their male counterparts when it comes to holiday plans. From a stronger appetite for new destinations to a preference for traveling with family and friends, women travellers are reshaping travel preferences in ways that are directly influencing the hospitality landscape. As Agoda celebrates 20 years of empowering hoteliers to stay ahead of changing travel trends and guest expectations, these insights serve as a timely reminder for hoteliers of the need to constantly adapt to an increasingly dynamic and diverse market.

Women love travelling to culturally immersive destinations

According to Agoda’s latest report, 60% of women in Asia prioritize exploring lesser-known and culturally immersive destinations. Indian and Indonesian women are leading this trend, with 80% and 69% respectively eager to discover new places that offer different cultural experiences.

The Agoda data also highlights a strong preference for group travel among women. Some 40% of Asian women prefer to travel with family, compared to just 28% of men. In markets like Indonesia, an impressive 68% of women favour family trips—underscoring the importance of multigenerational travel and spending quality time with loved ones. Traveling with friends is another area where women outpace men – just under a third of Japanese women (29%) prioritize this  followed by a quarter of Indian women (25%).

While group travel is popular, solo adventures are also an important part of women’s travel trends. The Agoda study found that men still take more solo trips than women (24% of men vs 15% of women). However, there are pockets of growth in solo women travel. Women in Hong Kong and Thailand are the most likely in Asia to embark on solo journeys. Other reports reveal that 62% of women aged 18 to 25 are drawn to solo travel as a way to step beyond their comfort zones. According to government travel advisories, top-ranked countries for safe solo women travel include Japan, New Zealand, Australia, Nordic countries, Spain, Singapore, and the UK.

Getting away for a holiday on every short break

Research also shows that women travellers are increasingly choosing to book short trips more frequently rather than long annual breaks. An industry report indicates the percentage of women taking two trips in the first quarter of 2025 has nearly doubled to 35%, from just 18% in early 2020. This points to women using long weekends and off-peak periods to get away more often, rather than saving all travel for a single annual vacation.

“It’s clear that women are playing an increasingly influential role in all travel decisions,” said Andrew Smith, Senior Vice President, Supply at Agoda. “Armed with data on women’s booking behaviours and preferences, hospitality leaders have a timely opportunity to reassess their approach to guest management. By proactively tailoring offerings to women travellers’ preferences, hotels can deliver exceptional guest experiences and secure loyalty from a demographic that is set to reshape travel in Asia. Embracing these trends can help position your business in a fast-moving travel landscape.”

Agoda’s report makes it clear that adapting to women travel trends is not just about good service—it’s about aligning with what is now a core driver of the travel economy. Hoteliers should consider the following focus areas, informed by the latest Agoda insights:

  • Develop experiences involving unique local activities and showcase lesser-known attractions. Women’s interest in discovering new destinations signals demand for boutique tours, cultural workshops, and “hidden gem” recommendations beyond the typical tourist itinerary.
  • Highlight emerging tour products such as premium women-only tours. For instance, tour operators are now designing experiences exclusively for women travellers. One such tour takes participants to Peru, where they can meet Quechua weavers in the Sacred Valley. Another itinerary in Morocco features a baking class at a local women’s cooperative, empowering female chefs and offering an immersive cultural experience.
  • Build trust with solo women travellers by ensuring a 24/7 security presence, well-lit common areas, secure access floors, and options like women-only floors or female dormitories in hostels. Training staff to be attentive to solo female guests’ needs and offering concierge guidance for safe local exploration can further set your property apart. Additionally, consider offering more safe and reliable transfer options with trusted providers for women travelling solo, especially after-dark airport transfers.
  • Women often invest more in personal care essentials from hair and skincare to fragrances and beauty tools. Stock up on popular items like hair straighteners, curlers, and high-powered dryers, along with everyday must-haves such as quality irons, makeup and nail polish removers. Consider making a feature of high-quality complimentary soaps and shampoos.

As women in Asia continue to embrace travel in 2025, Agoda offers a wide range of options to suit their diverse preferences. With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda provides endless possibilities for creating unforgettable travel experiences.

Adding to the excitement, Agoda celebrates its 20th anniversary with a special birthday campaign from May 7–20, offering travellers up to 60% off, followed by exclusive discounts reaching 70% on May 21.

 

 

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Canopy by Hilton to debut in Tokyo in 2028 offering 174 keys

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Hilton , Mitsubishi Estate Co., Ltd. and TBS Holdings, Inc. have signed the Canopy by Hilton Tokyo Akasaka as part of a mixed-use development project that will include offices, commercial facilities, theaters and halls, and hotels, directly connected to Tokyo Metro’s Akasaka Station.

Scheduled to open in 2028, Canopy by Hilton Tokyo Akasaka marks the debut of the brand into Tokyo and the Kanto region of Japan and will be the third Canopy by Hilton hotel in Japan. The Canopy by Hilton portfolio includes more than 40 open properties around the globe across 13 countries and territories. Each hotel offers an elevated stay experience through maximizing local charm, refined design, and tailored food and beverages to suit guests’ preferences.

To be part of an 18-floor mixed-use building

The Canopy by Hilton Tokyo Akasaka will be located on the 7th to 18th floors of a mixed-use building in the west block of the Akasaka area development project, “Akasaka 2-Chome and 6-Chome District Development Plan,” led by TBS and Mitsubishi Estate. The building will be 18 stories tall. The hotel will feature a total of 174 guest rooms, primarily around 31 square meters in size, including 24 suites. It will offer two dining options: a restaurant & bar, and a terrace café with panoramic views of the Akasaka area. Additional amenities will include a 77-square-meter meeting lounge, as well as a 24-hour fitness room.

The building will be directly connected to Akasaka Station on the Tokyo Metro Chiyoda Line. The lower floors are set to include theaters and halls, aiming to establish the building as a hub for entertainment in the Akasaka area. Its convenient location provides easy access to business districts and various tourist attractions across Tokyo. Additionally, limousine bus services to and from airports are planned.

“We are truly honored to announce the signing of the Canopy by Hilton Tokyo Akasaka in partnership with Mitsubishi Estate and TBS. In recent years, demand for lifestyle brands has been increasing in the hotel market. By introducing the Canopy by Hilton brand in Tokyo, one of the world’s top destinations, we will be able to cater to the diverse needs of our guests. We look forward to welcoming visitors from Japan and abroad and offering an experience that allows them to fully enjoy the charm of the Akasaka area,” said Joseph Khairallah, area vice president, head of Japan, Korea & Micronesia, Hilton.

This is the third ‘Canopy by Hilton’ hotel in Japan

“We are very pleased to welcome Hilton, one of the world’s leading global brands, as the hotel operator for this mixed-use development aimed at establishing Akasaka as a hub for entertainment that reaches the world. With the first entry of the Canopy by Hilton brand in the Kanto region, we aim to further enhance the charm of the area, including its history and culture,” said Yuji Fujioka, Representative Corporate Executive Officer and Deputy President of Mitsubishi Estate Co., Ltd.

“We are very pleased to welcome Hilton, a global leader in the hospitality industry, and to announce the development of Canopy by Hilton Tokyo Akasaka as part of this project. We look forward to creating new experiential value for visitors from both Japan and abroad through the synergy with our media content in the newly revitalized Akasaka area,” said Tatsuo Sugai, Executive Vice President & Board Director of TBS Holdings, Inc.

 

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