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W Kuala Lumpur’s unwavering dedication to sustainability is redefining the very essence of luxury events.
From galas and conferences to intimate gatherings, every event hosted at W Kuala Lumpur will now leave a minimal ecological footprint while maximizing the experience for guests.
This commitment aligns with Marriott International’s broader sustainability efforts encapsulated in Serve 360, a holistic commitment to creating positive and sustainable impacts wherever the brand operates.
According to general manager Volker Burth: “W Kuala Lumpur’s efforts provide corporate clients to align themselves as a socially and environmentally responsible brand. This can enhance their own brand image and reputation among stakeholders who prioritize sustainability. Choosing a venue like W Kuala Lumpur, which integrates sustainability into its event offerings, allows corporate clients to differentiate themselves in the market and it demonstrates a forward-thinking approach and sets them apart from competitors who may not prioritize sustainability.”
Implementing eco-friendly practices in everyday operations
The key initiatives spearheaded by W Kuala Lumpur is the implementation of eco-friendly practices throughout the event planning process.
This includes sourcing locally produced organic ingredients for catering, reducing single-use plastics, and fostering a culture of environmental stewardship.
This initiative also provides meeting professionals with sustainable choices to incorporate into their events that not only enhances the experiences of the attendees but also aligns with many clients’ corporation responsibilities goals.
By sourcing locally, the hotel reduces the carbon footprint associated with transportation that helps lower greenhouse gas emissions, and supports local farmers who utilize organic farming practices by promoting sustainable agriculture, which typically involves fewer pesticides and synthetic fertilizers.
W Kuala Lumpur’s executive chef Haznizam Hamzah said: “Corporate clients are increasingly favoring locally produced organic ingredients as there’s a growing emphasis on health and wellness, with organic options perceived as healthier choices. Guests can indulge in culinary delights crafted from locally-sourced and organic ingredients by supporting local communities. Vegan and vegetarian options are also available as we cater to diverse dietary preferences.”
As committed to reducing waste across all event operations, single-use plastics are eliminated, and innovative recycling programs are in place to ensure minimal waste generation.
Rather than offering plastic bottled water, the hotel provides water stations equipped with reusable glassware or water dispensers.
The hotel also embraces reusable decorations and signage made from durable materials such as wood, metal, or fabric. These decorations can be repurposed for future events, reducing the reliance on disposable plastic decorations that contribute to landfill waste.
Beyond the tangible
Sales and marketing director Zoe Seow likewise remarked on the hotel’s shift towards more sustainable operations, as today’s clients are becoming more conscious regarding environmental matters.
Seow said: “As clients are being more environmentally cautious, we have implemented these initiatives and it’s our responsibility to promote and offer options and practices that reduce the use of resources and waste production in the meetings and events setting.”
Beyond the tangible aspects of sustainability, W Kuala Lumpur is committed to fostering a culture of environmental stewardship among its staff and guests.
Through training programmes and awareness campaigns, the hotel empowers its team members to champion sustainability initiatives and inspire others to adopt greener lifestyles.
This highlights the team’s commitment to sustainability, from the sales and events team to banquet and catering goes beyond traditional event planning, integrating eco-friendly practices from setup to catering.
The team’s dedication to excellence is extending into sustainability initiatives, creating unforgettable moments that align with environmental and social responsibility.
W Kuala Lumpur believes that luxury and responsibility can coexist seamlessly, providing guests with extraordinary experiences while minimizing impact on the planet.
This sustainability commitment reinforces W Kuala Lumpur’s dedication to being a responsible corporate citizen.
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Source: traveldailymedia
