The post Travelex named sole tax refund operator at Hamburg Airport appeared first on TD (Travel Daily Media) Travel Daily Media.

Foreign exchange company Travelex has expanded its partnership with Global Blue, a leader in tourist shopping tax refunds, to include Hamburg Airport, becoming the airport’s exclusive tourist shopping tax refund provider. Travelex’s tax refund service allows non-EU residents leaving the EU to obtain tax refunds in over 45 currencies on certain products they have purchased during their stay. Alongside Global Blue tax refunds, Travelex also processes all tourist shopping tax refunds for the tax-free shopping solution Planet Tax Free.

Travelex and Global Blue are advancing their decade-long partnership at Hamburg Airport, building on more than 10 years of collaboration. Travelex also operates with Global Blue at Cologne, Berlin and Frankfurt airports, as well as at Basel railway station (Badischer Bahnhof) and Zurich airport in Switzerland.

Travelex stores are located at Hamburg Airport Terminal 1 landside and Terminal 2 airside.

Leonard Stolk, Director, Travelex Europe said: “We are proud to build on more than a decade of partnership with Global Blue as we enter a new chapter to further support travellers’ needs. Our collaboration is founded on delivering five-star customer service to the thousands of travellers who claim tax refunds at Hamburg Airport every year.

Tourists who are leaving the EU can claim tax refunds at any of Travelex’s stores across Hamburg airport by providing:

• The tax-free goods they purchased
• Original store receipts
• VAT refund forms
• Passport and boarding pass as proof that they are taking the goods out of the EU.

Hamburg is Northern Germany’s largest airport and welcomes more than 14.8 million passengers each year. Travelex has four stores across the airport’s two terminals.

Stolk added: “Tax-free shopping is an important asset to Hamburg’s tourism industry, making the city an attractive destination for visitors planning a shopping holiday. We are delighted to support travellers with a convenient and simple service to reclaim VAT.”

 

 

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The post Aviator Revenue Management System drives Air Peace towards regional leadership appeared first on TD (Travel Daily Media) Travel Daily Media.

Air Peace, West Africa’s largest and fastest-growing airline, reaffirmed its position as the region’s most important carrier by bringing on the Aviator Revenue Management System.

In doing so, Air Peace embraces cutting-edge technology to enhance flight revenues and offer a  broader range of pricing.  

The West African airline’s implementation of the Aviator Revenue Management SystemIn is likewise aligned with its vision to deliver world-class service while maximising commercial opportunities. 

That said, the state-of-the-art platform helps the airline deliver more revenue on every flight to ensure that the network delivers its full  revenue potential. 

As airline chief commercial officer Nowel Ngala puts it: “Adopting Aviator has been a game-changer for us. The training was first class. We were able to hit the ground running and get the benefits  straight away. We are already seeing tangible results, with increases in revenue per flight. Just as  importantly, it allows us to better align our fares with customer demand, ensuring our passengers  continue to receive outstanding value.”  

Maxamation CEO Szin-Yi Leong was prompted to remark: “Air Peace is a powerhouse in West African aviation and Maxamation  are very proud to be working with them. We provided on-site training covering all the commercial  and conceptual aspects of revenue management as well as the Aviator system training itself. We are  now very confident that the Air Peace team has the tools and training needed to truly maximise flight revenue. Maxamation are looking forward to a long partnership.“  

A driving force in regional aviation

Since its launch in 2013, Air Peace has become a driving force in African aviation, renowned for its  expansive domestic and regional network, exceptional customer service, and commitment to  connecting cities and communities across Africa, Europe and the Middle East. 

Today, with one of the  largest and most modern fleets in the region, the airline continues to set new benchmarks for  growth, reliability, and innovation.  

The successful integration of Aviator thus underscores Air Peace’s reputation as a forward-thinking,  market-leading airline that blends strategic growth with advanced technology. 

As the airline  continues to expand its network and services, this move strengthens its ability to remain  commercially strong while delivering on its promise to provide safe, reliable, and affordable air travel for all.  

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The post Niall Cowan takes helm as Carlton Hotel Singapore’s new GM appeared first on TD (Travel Daily Media) Travel Daily Media.

Carlton Hotel Singapore announced the appointment of Niall Cowan as its new general manager, bringing with him more than two decades of international experience in luxury hospitality across Asia, Africa, and Europe.

Cowan joins the flagship property following a successful tenure at Carlton City Hotel Singapore, where he led the hotel through post-pandemic recovery, introduced innovative dining concepts, and achieved sustainability certification.

With his appointment, Carlton Hotel Singapore embarks on a new chapter, further cementing its reputation as the preferred choice for discerning business and leisure travellers in the heart of the city, while deepening its commitment to sustainability, community engagement, and authentic hospitality.

In his new role, he will oversee 940 guestrooms, acclaimed dining destinations including Wah Lok Cantonese Restaurant and Café Mosaic, together with the hotel’s extensive meeting and event facilities. 

A seasoned veteran

Cowan’s proven expertise in operations, service excellence, and brand strategy will further strengthen the hotel’s standing as one of Singapore’s most distinguished business and leisure destinations.

As a seasoned hotelier, he has held leadership roles at some of the world’s most iconic properties, including The Savoy and The Berkeley in London, Fairmont Mount Kenya Safari Club, and Fairmont Sanur Beach Bali.

Renowned for his collaborative and visionary leadership style, Cowan is dedicated to delivering memorable guest experiences, introducing unique food and beverage offerings, and embedding sustainable practices across hotel operations. 

He is also a strong advocate for corporate social responsibility (CSR), championing initiatives that support local communities, celebrate cultural diversity, and promote environmental stewardship. 

Beyond his professional responsibilities, he contributes actively to marine conservation projects in the Maldives, taking part in collaborative shark research to protect and conserve the region’s marine biodiversity. 

This passion for environmental stewardship mirrors his wider vision of hospitality as a platform for positive and impactful change.

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The post Intrepid Travel Vietnam marks its 20th anniversary appeared first on TD (Travel Daily Media) Travel Daily Media.

Global travel company Intrepid Travel recently celebrated the 20th anniversary of its first Destination Management Company in Vietnam. 

The world’s largest adventure travel firm marked the milestone at an industry event in Hanoi last week, attended by Intrepid co-founder Geoff Manchester and Asia managing director and head of global operations Natalie Kidd, together with local team members and industry partners. 

Special guests included Cecelia Brennan, economic counsellor of the Australian Embassy in Vietnam Cecilia Brennan, as well as Ha Van Sieu, deputy director of Vietnam’s National Tourism Administration.

Also in attendance were representatives from the Departments of Tourism in Hanoi and Tuyen Quang. 

A favoured destination then and now

Over the past two decades, Intrepid Vietnam has welcomed travellers from around the world, offering experiences that showcase the country’s rich culture, heritage, and natural beauty. 

Last year, 20,000 travellers from ANZ visited Vietnam with Intrepid, reflecting the destination’s enduring popularity. 

Reflecting on Intrepid’s presence in the country for two decades, Manchester remarked: “Vietnam has been an important destination for Intrepid Travel since the early days. Celebrating 20 years of operations demonstrates the trust and cooperation from our partners, our dedicated staff, and the communities that have welcomed Intrepid travellers from all over the world. We are proud of what we have built together and will continue to develop responsible tourism in Vietnam in the future.” 

For her part, Kidd pointed out that Vietnam was the first destination where Intrepid established a destination management company.

As she puts it: “It has been our most popular destination globally for the past 20 years. This milestone reflects not only our long-standing commitment to Vietnam, but also our shared vision with local partners to grow purpose-led, sustainable tourism in the years ahead.” 

Intrepid Vietnam general manager Hanh Nguyen likewise expressed pride in the local team and their achievements in helping hundreds of thousands of travellers from around the world experience Vietnam’s culture and beauty. 

Nguyen added: “I’m also proud of the work we’ve done with our Intrepid Foundation partners, Vu Art and Blue Dragon Children’s Foundation. I’m looking forward to the next 20 years and continuing to share the beauty of Vietnam with the world through responsible travel that truly benefits people and the planet.” 

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The post IATA calls on governments to fulfill obligations under CORSIA appeared first on TD (Travel Daily Media) Travel Daily Media.

The International Air Transport Association (IATA) calls on global governments to urgently address the extremely limited supply of carbon credits available for airlines to fulfill their obligations under the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA).

The IATA statement was also signed by a significant number of industrial stakeholders, jointly asking these governments to issue Letters of Authorization (LoAs) which enable the release of CORSIA Eligible Emissions Units (EEUs) for purchase by airlines.

IATA forecasts that airlines will require between 146 and 236 million EEUs during CORSIA’s first phase (2024–2026). 

However, the current supply of CORSIA-eligible units is limited to the 15.8 million credits made available by Guyana.

Whose signatures are on the document?

Airline Industry Associations

• International Air Transport Association
• African Airlines Association
• Air Transport Action Group
• Airlines Association of Southern Africa
• Airlines for America
• Airlines for Europe
• Airlines International Representation in Europe
• Arab Air Carriers’ Organization
• Association of Asia Pacific Airlines
• European Regions Airline Association
• Latin American and Caribbean Air Transport Association
• National Airlines Council of Canada

Carbon Market Stakeholders

• International Emissions Trading Association
• Global Carbon Council

Project Developers

• Burnstoves
• Hestian
• Iceberg
• Koko Networks
• Korea Carbon Management
• Sistema.bio
• UpEnergy
• Valor Carbon
• WeAct

Why are these LoAs so important?

The timely issuance of LoAs is key to: creating a robust and transparent market for CORSIA EEUs; facilitating the successful implementation of CORSIA; as well as safeguarding the environmental integrity of international aviation’s climate commitments.

During the ICAO Skytalks session at the 42nd ICAO Assembly in Montreal, Canada, IATA assistant director for climate policy Yue Huang pointed out how CORSIA is a vital part of aviation’s global climate strategy. 

She said: “Through it, airlines mitigate their climate impact by funding verified emissions reductions in other sectors. In generating this climate finance CORSIA also plays a key role in both environmental and socio-economic progress, especially in developing countries. To unlock CORSIA’s climate finance potential and ensure its contribution to aviation’s decarbonization, states must authorize the release of EEUs. That is one of our top messages to the 193 member states at the ICAO Assembly.” 

For her part, African Civil Aviation Commission (AFCAC) secretary-general Adefunke Adeyemi spoke for her continent, expressing its support for CORSIA.

Adeyemi declared: “Unlocking access to CORSIA-eligible units and attracting climate finance. This will enable Africa to show commitment to sustainability and shape global solutions with regional perspectives. This is about ensuring that our economies and operators benefit fairly from the transition to a low-carbon future.”

What are Letters of Authorization (LoAs)?

LoAs are official documents issued by host countries authorizing the use of carbon credits (known as Internationally Transferred Mitigation Outcomes or ITMOs) for CORSIA compliance, according to the provisions of Article 6 of the Paris Agreement. 

The letters confirm that the emissions reductions associated with a carbon credit will only be counted once, as part of CORSIA, by requiring the host country to apply a “corresponding adjustment” to its own Nationally Determined Contribution (NDC). 

Without LoAs, airlines face a shortage of CORSIA-eligible units, placing CORSIA in jeopardy, and depriving project developers of airline funds as a source of climate finance.

To assist states in issuing LoAs, IATA has published guidance documents and offers practical tools and workshops.

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The post From booking to boarding: the tech innovations reshaping global tourism appeared first on TD (Travel Daily Media) Travel Daily Media.

On 27th September, we marked World Tourism Day and it has been interesting to note how far the industry has come since last year.

While the application of sustainable practices had a major role to play in the industry’s growth over the past 12 months, the value of travel technology and the innovations that have come up in recent times cannot be understated.

Indeed, it is safe to say that global tourism’s evolution has accelerated considerably thanks to travel tech.

For us at Travel Daily Media who have been covering a variety of events as well as developments throughout the world, we’ve seen how technologies are making a difference in terms of convenience, thought leadership, automation, and even the development of more personal experiences for target markets.

Will AI-enhanced searches supersede conventional search engines when it comes to travel planning?

At Digital Travel APAC 2025 as well as the Singapore MICE Forum 2025, we had the opportunity to sit in on discussions wherein experts pointed out how some travellers are using AI platforms like ChatGPT to aid in the travel planning process.

Indeed, some have even gone as far as to book their trips from flights and accommodations to tour experiences on these platforms, essentially eschewing conventional search engines or even online travel platforms.

Indeed, having AI at one’s fingertips is akin to having a personal travel management assistant who can help at the drop of a hat.

This is what prompted epam’s Darya Efimova to say: “When planning your trip, an AI assistant can help you do everything, from booking your hotel to adding the dates to your calendar. Think of an AI travel assistant as a travel agent, but without an actual human on the other end.”

However, does this mean that AI will eventually send search engines and OTAs on the path of the dinosaurs?

There are two schools of thought on this, with one side saying no and that these options will be used in tandem or alongside each other, and the other vehemently saying yes.

Canadian entrepreneur Arlen Ritchie, co-founder and president of venture studio 3Genius, is firmly in the direct use of AI platforms for booking; however, he feels that it will take a while before the technology gains widespread use and acceptance.

Reacting to a related op-ed by Workmatrix GmbH founder Stephan Elsner, Ritchie opined that, at present, OTAs are the easiest path for AI engines to monetise the travel industry.

As he puts it: “Travel [is] a very popular category for AI queries, and one of the most lucrative in ecommerce… AI engines will continue to operate free and paid models, which will mean they will be looking for ways to monetise free users.” 

Ritchie pointed out that low or zero commission models like Agent to Agent (A2) are not easily monetisable by AI engines.

At the same time, A2A lacks broad access to real time rates and inventory; also, for A2A tech to work for user searches higher up the travel planning funnel such as hotel shopping, these would require an enormous considerable number of queries to formulate options for users.

Ritchie says: “There are various attempts to address this but ultimately it all comes down to incentives and I struggle to see the incentives for AI engines to promote A2A or other alternatives that aren’t as easy to tap into or monetise as OTAs.”

While those on the other side of the fence say that we will eventually see A2A platforms being used on the regular even as standard search engines and OTAs remain operational, consumer preference and access will dictate what happens in the long run. 

As Ritchie puts it: “Suppliers cannot shift the market on their own. Supply will follow demand.”

The dawn of self-service tech in travel and hospitality

We have seen how self-service technology has become part and parcel of the global travel experience over the past half-decade.

While initially offered as a way of limiting interpersonal contact as the pandemic waned and borders reopened, self-service kiosks in airports, hotels, and even attractions have made the process easier for many travellers, particularly when it comes to checking in and acquiring documents like boarding passes.

On the side of companies and service providers, self-service kiosks have also paved the way for greater operational efficiency as these reduce the need for fallible human intervention whilst streamlining key processes.

For travellers, the benefits of self-service technology in tourism goes beyond mere autonomy and convenience; indeed, such technologies have also been instrumental in crafting more personalised experiences for their enjoyment, recognising their specific requirements to customise travel plans.

At the same time, going the self-service route decreases the time wasted whilst waiting in queues or hunting down relevant information.

On the flip side, companies can take advantage of the information gathered at self-service portals to easily access and analyse customer data.

This allows for a better understanding of trends and behaviours which will be instrumental in creating more impactful marketing campaigns and even working solutions in the future.

Self-service kiosks may also lead to the creation of new revenue streams and potentially pave the way to future-proof operations for companies in travel, aviation, and hospitality over time.

And now…

Admittedly, many people balk at the way technology seems to be creeping into the travel experience and they are not very comfortable with it.

If you ask us, however, knowing how technology is playing a role in the growth of sectors severely impacted by several years of lying fallow thanks to a global pandemic benefits everyone: not just those employed by companies operating in travel, aviation, and hospitality, but also us as ordinary travellers making our way from one port to another.

As with many things that have changed the game over the centuries, we know that there will be resistance to anything new.

But one thing is certain: change is inevitable and, with it, industrial, societal, and economic growth.

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The post From 7 Billion Travel Queries to $1.3B Spent: India’s Outbound Travel Boom Explained appeared first on TD (Travel Daily Media) Travel Daily Media.

Elaborating on ‘Emerging insights on India’s travel landscape, Shaurab Kapadia, Vertical Head – Travel, FoodTech & India Exports, Google shared his insights during ITB India 2025. He talked about 2.4 billion reasons for anybody in the business to be happy. This was from a World Bank Deloitte Report, which states that by 2040 travellers across the world would be taking 2.4 billion trips.

 The intent to travel continues to grow

He added: “We’ve seen the interest for travel grow at tremendous pace, almost 35% YOY in 2024 and, you know, stabilising in double digits on a very high base even today. In fact, if I have to give you a number, in India today, we see 7 billion travel related queries on an annual basis. We conducted a survey across seven APAC regions, with a sample size of about 7000, excluding China. Seven relevant APAC regions, similar to what India is from a SE Asia perspective.

And we found that the interest around travel increased, on queries like…how many times would you like to travel? Would you like to travel a lot more? The response went up to 79% which was a 6% growth year-over-year. All these positive indicators for the business that the world wants to travel. If you look at it, since 1975 the travel demand has been doubling every 15 years.

 Why do people want to travel?

And think about the rising disposal income, more aspiration for travel, better life expectancy, and a very different thing that happened in last 10 years. We have a multi-generational approach to travel. In the same house, you’ve got a millennial, you’ve got a Gen Z, you’ve got family that want to travel together. You’ve got your senior citizens that want to take a vacation. So actually, the number of travellers in your house has gone up as much as the aspiration.

APAC is going to be at the centre of this growth.

A survey from Euromonitor says that by 2028 we would have added 55 million more people to this cohort, which makes the cohort of aspiring traveller to a seasoned tourist.

There will be 55 million more people with a higher disposable income, etc, but a large part of that is expected to be special travel. Likewise, the disposable income is expected to go up by 28% which is higher than what it would be in most parts of the world, say America or Europe. And finally, add to that, the online penetration. APAC is expected to spend a lot more time online, which means we will be spending a lot more time researching, discovering, making final decisions. All of this will have its own positive impact on travel too.

 The Indian Outbound Growth story

India already in the top five, expected to grow five times over in the next eight to ten years. Our survey also showed that the average look-ahead window in India, which is basically the timetable for somebody to decide that they want to travel to finally change that trip. That look ahead Windows come down to 50, which is actually progressive, because it used to be at 60 and 65. Which means that people are researching more, they are making faster decisions and just making more decisions related to travel.

We saw that travel actually had a 63% user interest, which is one of the highest for any categories. And this is expected to go even further. The other big aspect is the online penetration in India. The online penetration is at 50% with regards to travel, but majority of this is from flight book, if you think about accommodations, packages, stores and fractions, which are actually the higher margin businesses. This penetration is probably about 20% so as the overall penetration of government goes up 60% we expect all of this to have a positive effect. And you know, AI is going to obviously transform and kind of bring support and growth across accommodation, towards experience and packages, which I think makes for a great prospect for businesses in that sense.

Indians contribute 20% of all outbound travel demand from APAC. It’s also one of the fastest growing categories. A recent RBI survey shows that in April 2025, Indians spent about $1.3 billion on international travel. India is going to be really at the helm of outbound travel.

Our survey showed that the respondents actually had the intent to take over five trips a year. Now this in comparison to the seven APAC region market is much higher. But the bigger thing over here is that we also showed intent to take these trips for over a week. When I compare this to the seven APAC region average, it’s 60% higher. The number on APAC was about four and a half. Which means we want to take more trips. We want to take longer trips. While we’re doing that, we’re okay to actually compromise a little bit on traditional flight expenses, but actually start to spend a lot more on experience and on shopping and even on your niche pieces like wellness tools.”

 

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The post Absolute Sanctuary offers respite for corporate types with new Executive Burnout & Recovery programme appeared first on TD (Travel Daily Media) Travel Daily Media.

Asian fitness and wellness resort Absolute Sanctuary officially launched its Executive Burnout & Recovery programme on Tuesday, 23rd September.

This new programme is a transformative experience designed exclusively for high-performing executives facing relentless schedules, mounting pressure, and chronic stress.

As Absolute Sanctuary’s chief wellness and programme specialist Claire Bostock-Tang explains: “Executive burnout is at an all-time high. Recent studies reveal that 56 percent of C-Suite executives report experiencing burnout, and among CEOs specifically, 71 percent feel burned out on a regular basis. This program was developed in response to this growing crisis. We wanted to create a sanctuary where executives not only restore balance and vitality but also gain practical tools to manage stress and sustain performance without compromising their health.”

Putting execs on the road to recovery

With decades of expertise in wellness hospitality and program innovation, Absolute Sanctuary has crafted a holistic, science-informed reset to address mental fatigue, nervous system depletion, and emotional imbalance.

Grounded in the resort’s signature four pillars Movement as Medicine, Healing from Within, Nourish to Flourish, and Live the Change, the programme features:

• Personalised coaching sessions to build resilience and sustainable lifestyle shifts
• Breathwork and mindfulness therapies for mental clarity and emotional balance
• Cold immersion practices to invigorate the body and strengthen stress response
• Private yoga & Pilates sessions to restore strength and focus
• Tailored fitness programs and spa treatments to rejuvenate and renew

Every element has been carefully curated to help executives repair, reset, and regain vitality, creating the space to pause and recharge before burnout takes a lasting toll on health and performance.

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The post Now fly Delta from New York to Porto, Portugal from 21 May 2026 appeared first on TD (Travel Daily Media) Travel Daily Media.

Delta’s new nonstop service from JFK to Porto is part of seven new European routes launching next summer, giving customers even more opportunities to experience Europe and enjoy the airline’s award-winning service and premium onboard experience. Delta will launch its first-ever daily nonstop service to Porto, Portugal (OPO) from New York-JFK beginning 21 May 2026, giving customers direct access to one of Europe’s most colorful coastal cities. The new route is part of Delta’s broader trans-Atlantic expansion and reflects the airline’s commitment to offering more destinations, more flights and more elevated experiences than ever before.

“Delta’s new nonstop service from JFK to Porto is part of seven new European routes launching next summer, giving customers even more opportunities to experience Europe and enjoy our award-winning service and premium onboard experience,” said Paul Baldoni, Senior Vice President of Network Planning at Delta. “Whether discovering Portugal or traveling to our other new destinations such as Sardinia and Malta, these additions expand choice for our customers and reinforce JFK’s role as a leading global gateway.”

Porto: Where the Douro meets discovery 

Set along the banks of the Douro River, Porto blends old-world charm with modern vibrance. Its colorful waterfront, winding cobblestone streets and striking azulejo-tiled churches invite discovery at every turn. The city is also a culinary capital, known for fresh Atlantic seafood, northern Portuguese specialties, and the port wine cellars that have made Porto famous worldwide.

Beyond the city, travelers can journey into the rolling vineyards of the Douro Valley or unwind along the golden beaches of Portugal’s northern coast. Whether it’s sipping a glass of port at sunset, exploring the city’s thriving arts scene, or experiencing its warm hospitality, Porto offers something unforgettable for every traveler.

With the addition of Porto, Delta builds on its existing service to Portugal. The airline already connects the U.S. to Lisbon with daily year-round service from New York-JFK and seasonal daily service from Boston, giving customers even more choice when traveling to the Iberian Peninsula.

Your path to Porto 

Travelers to Porto will depart from Delta’s hub at New York’s JFK Airport, where the airline operates over 200 peak-day departures to more than 100 destinations.

Delta One® customers can begin their journey in the Delta One Lounge. With serene design, gourmet dining, premium beverages and attentive service, the lounge sets the tone for what’s ahead.

On board the Boeing 767-300, customers will enjoy four product experiences: Delta One®, Delta Premium Select, Delta Comfort and Delta Main.

Delta One® offers lie-flat seats, chef-curated meals and Missoni-designed amenity kits, paired with Taittinger champagne. Delta Premium Select provides wider seats with deeper recline and enhanced amenities for a more spacious and relaxing journey.

Across all cabins, customers benefit from thoughtful dining, hours of entertainment with Delta Studio, and fast, free Delta Sync Wi-Fi presented by T-Mobile for SkyMiles Members.

Building on momentum across the Atlantic 

Delta is charting its most expansive trans-Atlantic schedule yet, with the launch of Porto, Portugal marking the latest milestone in a wave of European growth.

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The post Philippines marks World Tourism Day with a vow to develop sustainable tourism appeared first on TD (Travel Daily Media) Travel Daily Media.

The Philippine government marked World Tourism Day by pledging to champion a tourism sector that brings long-term benefit to both communities and the planet.

The world marked the occasion on Saturday, 27th September, with discussions centred on the theme Tourism and Sustainable Transformation, essentially highlighting the sector’s potential to become an agent of positive change.

In a statement released for World Tourism Day, the Philippine Department of Tourism (DOT) declared: “The storms we weather remind us why transformation must be sustainable, one that builds stronger communities, safeguards our natural and cultural heritage, and creates opportunities that endure. Through responsible development, green practices, and inclusive growth, the Philippines is charting a path where tourism becomes both a driver of prosperity and a guardian of tomorrow.”

In a special video message, the agency also honoured the contributions of all Filipino tourism front-liners and stakeholders, recognising their roles in strengthening the Philippines’ position as a top-of-mind choice of destination.

Move with caution

UN Secretary-General Antonio Guterres described tourism as a powerful driver of transformation that not only contributes to development but also bridges culture and preserves traditions.

However, Guterres also added a caveat: “Yet tourism can also damage the very places and communities it celebrates. As the world faces climate breakdown and rising inequalities, we need bold, urgent, and sustainable action that puts people and the planet first.”

For Guterres, this year’s theme is a call to action: one that means investing in education and skills, especially for women, youth, and marginalised communities.

Moving towards a more sustainable model for tourism also calls for supporting micro, small, and medium-sized enterprises whilst advancing climate action by reducing emissions across the tourism sector, conserving biodiversity, and protecting fragile ecosystems.

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