The post The Shilla Hotels & Resorts offers exclusive new K-Trenditional heritage-inspired stay packages in Seoul appeared first on TD (Travel Daily Media) Travel Daily Media.

South Korean luxury hospitality group The Shilla Hotels & Resorts introduces K-Trenditional, a new travel philosophy designed for global fans inspired by the worldwide success of Netflix’s most-streamed original film, KPop Demon Hunters. 

A blend of “Trend” and “Traditional,” the ‘K-Trenditional’ philosophy presents an elevated approach to experiencing Korea by seamlessly weaving the country’s authentic heritage into its modern cultural scene.

The worldwide acclaim for KPop Demon Hunters stems not only from its captivating narrative but also from its masterful fusion of timeless Korean heritage with vibrant, contemporary trends.

This same philosophy, the artful blending of the traditional and the modern, is the very essence of The Shilla Seoul, making it the ultimate destination for fans wishing to experience the authentic and stylish world that inspired the animation.

The Shilla Seoul becomes the quintessential K-Trenditional destination

The Shilla Seoul serves as the definitive luxury base for this K-Trenditional journey. 

Under the design concept of Timeless Modern introduced by world-renowned architect Peter Remedios, the beauty of Korean tradition is thoughtfully embodied throughout the property. 

Welcoming guests from the start of their journey with the timeless elegance of Yeong Bin Gwan, a traditional hanok-style state guesthouse, the journey continues with serene walking trails along a preserved section of the ancient Seoul City Wall within the hotel’s private park.

Every element of the guest experience reflects the seamless harmony of past and present. 

The K-Trenditional philosophy is not only showcased but is also to be savored at the Michelin two-star restaurant La Yeon, celebrated for its modern reinterpretation of traditional Korean cuisine. 

The culinary exploration extends to the guest rooms, many of which offer stunning panoramic views of Namsan Mountain and the iconic N Seoul Tower, allowing guests to experience the city’s magnificent landscape from the comfort of the quintessential Korean luxury hotel (韩国奢华酒店).

For travelers inspired by the animation to seek a deeper connection with Korean culture, The Shilla Seoul has launched the “Timeless Tunes: Stroll with Tradition” package, an unforgettable evening of sensory delights. 

At the elegant Dynasty Hall, guests are welcomed with a pre-performance reception, followed by a lavish Korean-style buffet paired with traditional liquor. 

The evening’s highlight features an intimate 60-minute fusion Gugak (Korean traditional music) performance, creating a magical autumn night complemented by the warm and sophisticated hospitality of The Shilla.

Meanwhile, for travelers visiting Jeju Island during this period, The Shilla Jeju offers a culinary adventure with the “Chuseok Gourmet Trip” package. 

This package features a K-Food pop-up store with new themes unveiled daily. 

Guests can savor authentic holiday dishes, local Jeju specialties, and creative fusion snacks, all thoughtfully paired with Makgeolli or craft beer.

Steps away from K-Trenditional Seoul

The K-Trenditional experience extends beyond the hotel’s walls to Seoul’s most significant cultural destinations, many of which served as inspiration for the stunning backdrops in KPop Demon Hunters. 

At N Seoul Tower, perched atop the historic Namsan Mountain in the heart of the city, travelers can take in a breathtaking 360-degree view of the metropolis.

Another essential itinerary is a scenic trail at the Naksan Park Fortress where the history of the ancient stone walls creates a beautiful juxtaposition with the city’s modern skyscape. 

The K-Trenditional essence is perfectly expressed in Bukchon Hanok Village, where tradition is not just preserved but also serves as an active part of contemporary life. 

This living museum, with its beautifully maintained hanok (traditional Korean houses), has evolved into a bustling hub of cafes and art galleries, redefining Korean heritage through a stylish integration with contemporary culture.

Beyond these curated K-Trenditional sites from KPop Demon Hunters, the hotel’s central position serves as an ideal base for exploring all that Seoul has to offer, from historic palaces to modern entertainment hubs.

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The post Australia’s StarFlight orders three Airbus H145 helicopters appeared first on TD (Travel Daily Media) Travel Daily Media.

Australian aviation provider StarFlight announced today, 24th September, that it placed an order for three Airbus H145 helicopters to provide emergency helicopter services for Ambulance Tasmania and the Tasmania Police. 

The H145 fleet is set to enter into service in late 2027, with the aircraft performing missions across Tasmania. 

The order follows StarFlight’s recent selection to deliver emergency air services in the State, reinforcing the Tasmanian Government’s commitment to modernising its airborne response capabilities. 

With this order, StarFlight becomes Airbus’ latest customer.

A timely order

Ambulance Tasmania’s acting CEO Michelle Baxter remarked: “This investment in the H145 helicopters represents a significant upgrade to our emergency air capabilities. The multirole functionality of these aircraft will allow us to respond swiftly to a wide range of emergencies. We look forward to the enhanced service it will bring to our communities.”

StarFlight chair Dennis Richardson added: “The investment in the H145 demonstrates our commitment to strengthening aeromedical and emergency service capability in Tasmania for the long term. By partnering with Airbus and drawing on its proven support network in Australia, we are positioning StarFlight to deliver sustained reliability, innovation, and value to the Tasmanian Government and the communities we serve.”

Airbus Helicopters’ managing director for Australia and New Zealand Christian Venzal likewise declared: “We’re proud to welcome StarFlight to the Airbus family. The H145 is built for versatility. Its ability to seamlessly switch between roles makes it an ideal asset for Tasmania’s emergency response needs. This aircraft order came at a time as we are expanding with a new parts distribution platform in Western Australia, enhancing our existing footprint in Queensland. We look forward to supporting StarFlight as they start this vital service.”

A great help for search and rescue operations and more

The H145 fleet will be based in Hobart, delivering a versatile platform for aeromedical, search and rescue, and aerial law enforcement missions. 

The aircraft’s ability to rapidly reconfigure between mission types was a decisive factor in the Tasmanian Government’s selection, offering unmatched flexibility for its evolving operational needs.

The new fleet is expected to fly approximately 1,500 hours annually over the next decade, providing essential lifesaving services across Tasmania. Airbus will provide parts support through its established local ecosystem, ensuring optimal performance and uptime.

A service powerhouse

Renowned for its reliability, versatility, and advanced technology, the H145, is a market leader in HEMS missions. 

Powered by two Safran Arriel 2E engines and equipped with a spacious cabin, cutting-edge Helionix avionics suite, the H145 is perfectly suited for the challenging terrains and time-critical missions that define Australasia’s EMS landscape. 

The helicopter’s CO2 emissions are also the lowest amongst its competitors.

Also, the H145 helicopter incorporates the latest technologies including the advanced cockpit design with the most modern human machine interface (HMI), state-of-the-art Helionix avionics suite and a Fenestron anti-torque device as the tail rotor. 

Airbus’ Helionix avionics connected to the wACS, provides undisputed superiority for in-flight envelope protection, pilot assistance and time savings for data transfer which, along with situational awareness, provides unprecedented levels of flight safety. 

Meeting the latest international avionics standards, Helionix integrates an innovative alerting and self-monitoring system.

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The post RateHawk report shows travel agents concerned that AI could replace them appeared first on TD (Travel Daily Media) Travel Daily Media.

A new global study from global B2B travel booking platform RateHawk in time for World Tourism Day reveals that many travel agents are concerned about being left behind and losing clients. 

This new report shows that nearly half of travel agents fear competition from AI, which they believe could eventually replace their roles. 

With this in mind, the RateHawk study explores travel agents’ attitudes toward AI tools and shares the company’s perspective on how the industry can embrace innovation while preserving the value of human touch.

The insights featured within are based on the survey of over 1300 respondents across Europe, North America, Latin America, Asia, and the GCC region.

Split opinions

Opinions about the impact of AI on travel professionals’ roles are split worldwide: though 56 percent of those surveyed believe AI will not replace them, 44 percent consider this a real possibility in the future. 

In Asia and the GCC, it’s seen as a realistic future by 60 percent and 55 percent respectively; in contrast, the majority in Europe and Latin America do not share this belief. 

Travel professionals in North America are the most sceptical, with only 20 percent agreeing that AI can take over their jobs. 

It is interesting to note that respondents in the USA and Canada show the highest interest in adopting new AI personalization tools to make their work more efficient across surveyed markets. 

At the same time, global views on AI differ depending on professionals’ industry experience.

Those newer to the industry with less than three years of experience tend to see AI as a potential substitute, with 51 percent believing AI could replace them. 

More experienced professionals with over 15 years in the industry are less likely to feel this way, with only 40 percent holding this view.

The right time to talk about AI and the future of the industry

RateHawk managing director Astrid Kastberg explained that World Tourism Day 2025 is dedicated to the sustainable transformation of the global travel industry, making it the perfect moment to discuss the future of travel agents as an essential part of the ecosystem.

Kastberg pointed out that, as of 2024, the value of the industry currently stands at US$10.9 trillion per a report from the World Travel and Tourism Council, and the industry itself is undergoing a period of rapid evolution.

She said:  “According to research by Kantar, 40 percent of global travelers have already used AI tools to plan their trips, and 62 percent are open to using them in the future. While this may seem concerning for travel professionals, the rise of generative AI is also driving higher expectations for personalized experiences. In fact, reports show that more than half of younger travelers want a travel agent or trusted advisor to help them plan major trips. For agents, this means that professional expertise and the human touch are becoming even more valuable as demand for customized service continues to grow.”

Given how RateHawk sees the future of travel as a blend of human expertise and innovative technology, the company is committed to helping travel agents worldwide embrace technology as a valuable partner rather than a threat. 

Kastberg said: “By using AI, we develop tools that support agents behind the scenes from intelligent rate matching and content management to hotel search, automated support, chatbots, and voice assistants that ensure booking security. These solutions empower agents to deliver more efficient, reliable, and competitive services to their clients. It’s encouraging that one in three travel professionals surveyed are willing to use more AI tools in their work. We believe that as long as agents continue to adapt and innovate, their skills and knowledge will remain indispensable.”

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The post Red Dot appoints Charlotte Rous Communications as its PR rep in the UK appeared first on TD (Travel Daily Media) Travel Daily Media.

South Asian boutique tour operator Red Dot announced the appointment of Charlotte Rous Communications as its public relations representative in the United Kingdom.

The appointment comes at a pivotal moment for Red Dot, which is set to unveil a rebrand and new website by next month.

The refreshed identity promises to elevate the customer experience, reflect Red Dot’s core ethos and perfectly match more discerning travellers with caringly crafted, tailor-made holidays.

Red Dot sales and service manager Cherylle Sargent said of the appointment: “We are delighted to announce our partnership with Charlotte Rous Communications as Red Dot enters an exciting new chapter. Here at Red Dot, we believe that true luxury isn’t about extravagance, it’s about time well spent. This is why we design unforgettable, highly bespoke trips to authentic destinations for our clients. We blend local expertise with genuine passion to create carefully tailored and unique journeys to Sri Lanka, India and Maldives, crafted around the clients’ specific interests and desires.”

Sargent added that Red Dot’s new brand ethos and website will reflect this commitment, introducing even more curious travellers to the beauty and wonder of the region the company calls home.

Keeping travel personal

Indeed, the UK- and Sri Lanka-based travel company has been crafting highly personalised holidays for over twenty years. 

Drawing on a trusted network of expert local guides, drivers, and specialists, the team carefully curates experiences, accommodations, and encounters to reveal the very best of each destination. 

With a small but dedicated team operating across the UK and Sri Lanka, the company works exclusively with boutique, locally owned properties and exceptional experience providers, showcasing a commitment to authenticity, uniqueness, and the support of local communities and economies.

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The post The Westin Grande Sukhumvit, Bangkok Leading In Hospitality Sustainability appeared first on TD (Travel Daily Media) Travel Daily Media.

The Westin Grande Sukhumvit, Bangkok stands as a beacon of sustainability in the hospitality industry, its ongoing commitment to sustainable and green practices underscored by numerous accolades from various institutions.

The popular Sukhumvit hotel has been consistently recognized for its pioneering green initiatives, among which include the Asean Green Hotel Standard 2025, Green Hotel Plus Award 2024 and Green Hotel Award 2023 – Gold Level (Certified by The Department of Climate Change and Environment (DCCE)), and Level 2 TSEMS Engage 2024 by Thailand Sustainable Event Management Standard (Certified by Thailand Convention and Exhibition Bureau (TCEB).

These are highly valued accolades that highlight The Westin Grande Sukhumvit, Bangkok‘s position as a leader among Bangkok hotels with sustainable initiatives, its ongoing dedication to environmental stewardship and its effective implementation of sustainable practices across all operations.

A driving force behind the hotel’s achievements is general manager Robert Wittebrood, who champions a pervasive ‘green mindset’ among all staff. His leadership cultivates an environment in which every team member understands and actively contributes to the property’s sustainability goals, fostering a collective responsibility towards environmental preservation.

Playing a pivotal role in the sustainability efforts is the engineering team, focusing intently on energy-saving innovations and raising awareness among all staff. Through continuous research and implementation of cutting-edge technologies, they ensure the hotel operates with maximum energy efficiency, significantly reducing its carbon footprint. Their initiatives range from optimizing HVAC systems to implementing smart lighting solutions, all while educating staff on the importance of energy conservation in their daily tasks.

The sales and marketing team meanwhile, along with event management teams, are keenly aware of the growing sustainability trend among guests seeking meeting spaces. Recognizing that modern clients prioritize environmental responsibility, these teams go beyond standard practices by acquiring specialized training in sustainable event management.

They proactively inform guests that they can request a Meeting Impact Report, a unique offering that quantifies the environmental footprint of their event. This report is a powerful tool for demonstrating The Westin Grande Sukhumvit, Bangkok‘s commitment to sustainability, building trust with stakeholders and promoting transparency. By providing data-driven proof of their efforts – including metrics on carbon footprints and water usage – The Westin Grande Sukhumvit, Bangkok showcases positive changes and helps clients meet their own sustainability goals, solidifying its reputation as a leader in eco-conscious hospitality.

Food waste management at The Westin Grande Sukhumvit, Bangkok takes on a comprehensive and multi-faceted approach, involving collaborations with external partners and robust internal systems. The hotel proudly partners with organizations like BKK Zero Waste and Scholars of Sustenance (SOS) to minimize waste and redistribute edible surplus food. Additionally, food waste is repurposed for local fish farms, creating a circular economy.

Internally, the hotel employs a meticulous system of separate bins for each type of garbage. Engaging campaigns such as “No Bin Day” and the “Empty Plate Challenge” in the staff canteen actively encourage employees to reduce food waste. All these initiatives are measured against Key Performance Indicators (KPIs), demonstrating the hotel’s unwavering commitment to reducing food waste.

Beyond its internal operations, The Westin Grande Sukhumvit, Bangkok actively engages in Corporate Social Responsibility (CSR) activities. Notable initiatives include “Dinner in the Dark” on Earth Hour Day to raise awareness about energy conservation, bra sewing workshops on World Cancer Day to support cancer patients, quarterly blood donation, and food donation drives on World Food Day to combat hunger in collaboration with other Marriott hotels. These are activities that showcase the hotel’s broader commitment to social and environmental well-being.

To ensure a unified approach to sustainability, internal development and awareness building are paramount. All hotel staff undergo comprehensive green training, both online and on-site. This continuous education ensures that every team member is well informed about the latest sustainable practices and understands their role in achieving the hotel’s environmental goals. This collective understanding and shared vision ensure The Westin Grande Sukhumvit, Bangkok remains at the forefront of sustainability, with every individual working towards a greener future.

While standing tall as a leading sustainable hotel in Bangkok, The Westin Grande Sukhumvit, Bangkok offers great stays, wonderful wellness and delightful dining. Extremely well located near BTS Asok and MRT Sukhumvit stations, high-end shopping centres like EmSphere and EmQuartier, bustling entertainment districts, key business areas and major attractions are all within easy reach.

Guests staying at The Westin Grande Sukhumvit, Bangkok – part of Marriott International under the Westin Hotels & Resorts portfolio – benefit from the brand’s Six Pillars of Well-being initiative that offers signature wellness programmes designed to help guests eat, sleep, move, feel, work and play well. These include the iconic and award-winning Heavenly Bed, fitness gear lending, delicious and nutritious menus, and more.

It’s all part of the experience at this particular luxury hotel in Bangkok that prides itself on its commitment to world-class hospitality, well-being and sustainability – making it a top choice for leisure travellers both individuals and families, business and corporate travellers and event planners.

Contact The Westin Grande Sukhumvit, Bangkok directly on its website or call +66 2-2078000 to book an unforgettable stay in the bustling heart of Sukhumvit.

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The post Two Philippine travel trade events generate billions in sales leads appeared first on TD (Travel Daily Media) Travel Daily Media.

The Philippine Tourism Promotions Board (TPB) reports that two of the Philippines’ leading travel trade events have generated over PHP1 billion in confirmed sales leads.

In a statement released on Friday, 19th September, the TPB said that the Philippine Travel Exchange (PHITEX) and MICECONnect 2025 both surpassed their projected target of PHP596.2 million.

Jointly held last 10th September, the two events drew in 147 Philippine sellers and 114 foreign buyers from key international markets and Meetings, Incentives, Conferences, and Exhibitions (MICE)/ business events sectors.

This year’s event featured three days of Travel Exchange (TRAVEX) business-to-business (B2B) sessions among Philippine sellers and global buyers, complemented by networking events within both programmes.

Solidifying a nation’s position in the global events sector

The TPB statement added that the events’ success affirms the Philippines’ strong position as a leading destination for travel and world-class events.

According to TPB chief operating officer Maria Margarita Nograles: “PHITEX + MICECONnect 2025 showcased the best of the Philippines to a global audience while forging connections that translate into real opportunities for our local stakeholders. This event reaffirms our commitment to collaboration, sustainability, and inclusivity, ensuring that tourism growth uplifts communities across the nation and contributes to the country’s economic and cultural strength.”

Throughout both events, delegates engaged in over 3,000 B2B meetings.

Post-event tours in Cebu, Bohol, Davao, and Clark were also held to highlight the Philippines’ readiness to host international meetings and events.

The post Two Philippine travel trade events generate billions in sales leads appeared first on Travel Daily Media.

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The post Sabre announces agentic APIs for travel  appeared first on TD (Travel Daily Media) Travel Daily Media.

Sabre Corporation announced its first agentic solutions for travel – building on the  expansive and richness of its industry-leading travel data cloud to power a new era of AI driven retailing.  Central to the upcoming launch are agentic-ready APIs made possible by a new, proprietary Model  Context Protocol (MCP) server – which acts as a universal translator, making the complex  language of travel technology understandable to any AI Agent. Together, these tools unlock the  ability for AI to seamlessly shop, book, service and optimise trips in real time – moving agentic AI  from promise to practical reality as a critical accelerator for travel industry innovation.

By empowering agentic AI, Sabre’s ambition is to move beyond digital optimisation to solve  customer pain-points that typically drain time and patience. The first capabilities will focus on  flights, hotels and post-booking services.

There are endless possibilities to transform travel using agentic AI. For example, the following kinds  of agentic tools could be built using Sabre’s agentic API: an IROPS Call-Centre Proxy Agent that  waits on hold with an airline, secures a same-day rebooking, pays with stored card details and  updates the traveller’s calendar automatically, for example; a Hotel Ops Agent that calls at midnight  to confirm a late arrival, ensures the room isn’t resold and arranges oat milk for breakfast; an Agent to-Agent Collaboration Agent that works directly with another agency’s AI to finalise complex  changes such as split tickets or fare combinability; a Visa & Compliance Agent that completes  online applications, pays fees and attaches documents to the booking record; and an Expense  Filing Agent that gathers receipts, codes them correctly and submits a full report in line with  company policy. These are the kinds of tasks travellers and agents waste hours on today – and by  leveraging Sabre’s MCP and agentic APIs, tools could allow these to be handled in the background,  creating smoother journeys and lower costs.

Underpinning this innovation is Sabre IQ, the company’s systemic AI layer. Sabre IQ has advanced  from powering retail optimisation to using Large Language Model (LLM) technology – AI that can  understand and respond in natural, conversational language.

But, being ‘smart’ on its own isn’t enough. Data is the key differentiator here – and the Sabre IQ AI  Layer is powered by an unrivalled bedrock of travel intelligence. Its capabilities are built on Sabre’s  Travel Data Cloud – developed in deep partnership with Google – and containing more than 50  petabytes of historical and real-time signals, all aggregated, anonymised, and encrypted through  Sabre’s extensive access control mechanisms, which follow applicable contractual and legal  obligations. That gives the Sabre IQ AI layer the richest base of travel knowledge anywhere. To put  that into perspective, 50 petabytes could hold the entire written works of humanity, in every  language, many times over.

“There’s a difference between being smart and being truly intelligent at scale,” said Garry Wiseman,  Sabre Chief Product and Technology Officer. “With our new MCP server and agentic-ready APIs – supported by Sabre IQ and our industry-leading travel data set – we’re planting a stake in the  ground. This is the smartest enterprise AI solution in travel, designed for the entire industry to build  on. Future possibilities are becoming reality – and Sabre is driving that change.”

Unlike fragmented, one-off tools, Sabre’s new agentic capabilities are natively integrated into  SabreMosaic, the company’s modular, cloud-native platform. This means airlines, agencies, and  developers can seamlessly adopt agentic workflows without sacrificing scale, resilience, or trust.  For travel sellers, this translates into real business value: automation of complex workflows, lower  servicing costs, smarter itineraries, and more opportunities to upsell relevant, personalised offers  that convert.

Together, these innovations mark the start of a new chapter in travel retailing – one where AI works  seamlessly across the ecosystem, and Sabre is setting the pace for what comes next.

 

 

The post Sabre announces agentic APIs for travel  appeared first on Travel Daily Media.

Source: traveldailymedia

The post SAF Technology Rollout is Main Bottleneck to Net Zero, not Feedstock Availability: IATA appeared first on TD (Travel Daily Media) Travel Daily Media.

The International Air Transport Association (IATA), in partnership with Worley Consulting, has published a study demonstrating that sufficient sustainable aviation fuel (SAF) feedstock exists to enable the airline industry to achieve net zero CO2 emissions by 2050. All feedstocks considered meet stringent sustainability criteria and do not lead to changes in land use.

The study also identified significant barriers in using that feedstock for SAF production, namely:

• The slow pace of technology rollout that would enable SAF to be produced from varied sources. Currently the only commercially scaled SAF production facilities use HEFA technology, for example converting used cooking oil into SAF.
• Competition with other potential users of the same feedstock. Policies allocating biomass feedstock to hard-to-abate sectors such as aviation must be prioritized.

Airlines will need 500 million tonnes (Mt) of SAF to achieve net zero carbon emissions by 2050, as outlined in the IATA Net Zero Roadmaps. This can be achieved from two main sources:

• Biomass: This has the potential to produce more than 300 Mt of bio-SAF annually by 2050. Some of this potential could be limited by use for competing sources. This potential could be expanded by unlocking additional feedstocks or through efficiency gains and technology improvements over intervening decades.
• Power-to-liquid (PtL): This will be required to reach 500 Mt of SAF production annually by 2050. Maximizing the volumes of cost-effective bio-SAF will reduce the pressure on e-SAF to bridge the gap.

In all cases, to maximize SAF output, it will be essential to improve conversion efficiencies, accelerate technology rollout, enhance feedstock logistics, and invest in better infrastructure required to scale up commercial facilities across all regions.

“We now have unequivocal evidence that if SAF production is prioritized then feedstock availability is not a barrier in the industry’s path to decarbonization. There is enough potential feedstock from sustainable sources to reach net zero carbon emissions in 2050. However, this will only be accomplished with a major acceleration of the SAF industry’s growth. We need shovels in the ground now,” said Willie Walsh, IATA’s Director General.

Key findings from the report include:

• There are sufficient sustainable feedstocks and SAF production technologies to decarbonize aviation and meet the net zero carbon emissions goal by 2050.
• With the right policies and investments, more than 300 Mt of SAF from biomass feedstocks could be produced annually by mid-century and around 200 Mt from e-SAF.

The main challenges are:

• • Enhancing the feedstock supply chain infrastructure, scaling up novel sources that meet sustainability criteria, and ensuring that the feedstocks identified for SAF production are made available to the air transport industry.
  • Accelerating technology rollout to unlock new SAF production technologies, especially PtL, including reliable access to the low-cost renewable electricity, hydrogen, and carbon capture infrastructure which are all required as part of the PtL production method.
  • Achieving coordinated government policies to support innovation, and investment to create a fully functioning SAF market, unlocking new economic opportunities.
  • Rallying regional leadership, with North America, Brazil, Europe, India, China, and ASEAN identified as key drivers of global SAF output.
  • Activating the energy industry to invest in SAF production capacity, support technology commercialization, and align their business strategies with global decarbonization goals.

“The report highlights the local and regional opportunities for SAF production to create jobs, stimulate economies and support energy security goals. Governments, energy producers, investors, and the aviation sector must work together, de-risk investment, and accelerate rollout. Policy certainty and cross-sector collaboration are essential to unlock the scale we need. The time to act is now—delays will only make the challenge harder,” said Marie Owens Thomsen, IATA’s Senior Vice President Sustainability and Chief Economist.

“With this study it becomes clear that we can make SAF the solution it needs to be for aviation’s decarbonization. The potential to turn SAF feedstock into real SAF production is in the hands of policymakers and business leaders, particularly in the energy sector. The conclusion of this study is an urgent call to action. We have just 25 years to turn this proven potential into reality,” said Walsh.

 

 

 

 

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Source: traveldailymedia

The post Sabre introduces its first agentic travel solutions appeared first on TD (Travel Daily Media) Travel Daily Media.

Global travel technology firm Sabre Corporation announced its first agentic solutions for travel on Tuesday, 23rd September.

Sabre’s latest innovation builds on the expansive reach and richness of its industry-leading travel data cloud to power a new era of AI-driven retailing.

Central to the solution are agentic-ready APIs made possible by a new, proprietary Model Context Protocol (MCP) server which acts as a universal translator, making the complex language of travel technology understandable to any AI agent. 

Together, these tools unlock the ability for AI to seamlessly shop, book, service and optimize trips in real time, moving agentic AI from promise to practical reality as a critical accelerator for travel industry innovation.

By empowering agentic AI, Sabre’s ambition is to move beyond digital optimisation to solve customer pain-points that typically drain time and patience. 

The first capabilities will focus on flights, hotels and post-booking services.

A world of limitless possibility 

There are endless possibilities to transform travel using agentic AI. 

For example, the following kinds of agentic tools could be built using Sabre’s agentic API:

• IROPS Call-Centre Proxy Agent that waits on hold with an airline, secures a same-day rebooking, pays with stored card details and updates the traveler’s calendar automatically;
• Hotel Ops Agent that calls at midnight to confirm a late arrival, ensures the room isn’t resold and arranges oat milk for breakfast;
• Agent-to-Agent Collaboration Agent that works directly with another agency’s AI to finalise complex changes such as split tickets or fare combinability;
• Visa & Compliance Agent that completes online applications, pays fees and attaches documents to the booking record; and
• Expense Filing Agent that gathers receipts, codes them correctly and submits a full report in line with company policy. 

These are the kinds of tasks travelers and agents waste hours on today; by leveraging Sabre’s MCP and agentic APIs, tools could allow these to be handled in the background, creating smoother journeys and lower costs.

A new age for Sabre IQ

Underpinning this innovation is Sabre IQ, the company’s systemic AI layer. 

Sabre IQ has advanced from powering retail optimization to using Large Language Model (LLM) technology: AI that can understand and respond in natural, conversational language.

But, being ‘smart’ on its own isn’t enough: data is the key differentiator here, and the Sabre IQ AI Layer is powered by an unrivaled bedrock of travel intelligence. 

Its capabilities are built on Sabre’s Travel Data Cloud, developed in deep partnership with Google, and containing more than 50 petabytes of historical and real-time signals, all aggregated, anonymised, and encrypted through Sabre’s extensive access control mechanisms, which follow applicable contractual and legal obligations. 

That gives the Sabre IQ AI layer the richest base of travel knowledge anywhere. 

To put that into perspective, 50 petabytes could hold the entire written works of humanity, in every language, many times over.

A fundamental difference 

According to Sabre’s chief product and technology officer Garry Wiseman, there is a difference between being smart and being truly intelligent at scale.

As Wiseman puts it: “With our new MCP server and agentic-ready APIs supported by Sabre IQ and our industry-leading travel data set, we’re planting a stake in the ground. This is the smartest enterprise AI solution in travel, designed for the entire industry to build on. Future possibilities are becoming reality and Sabre is driving that change.”

Unlike fragmented, one-off tools, Sabre’s new agentic capabilities are natively integrated into SabreMosaic, the company’s modular, cloud-native platform. 

This means airlines, agencies, and developers can seamlessly adopt agentic workflows without sacrificing scale, resilience, or trust. 

For travel sellers, this translates into real business value: automation of complex workflows, lower servicing costs, smarter itineraries, and more opportunities to upsell relevant, personalized offers that convert.

Together, these innovations mark the start of a new chapter in travel retailing: one where AI works seamlessly across the ecosystem, and Sabre is setting the pace for what comes next.

The post Sabre introduces its first agentic travel solutions appeared first on Travel Daily Media.

Source: traveldailymedia

The post IWTA interviews Florence Ang on “Intentional travel” appeared first on TD (Travel Daily Media) Travel Daily Media.

 

 

IWTA interviews Florence Ang on “Intentional travel”

 

 

 

 

 

 

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to hear their story, please visit our page and complete a nomination form!

 

NOMINATE SOMEONE

 

NOMINATE YOURSELF

 

 

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Source: traveldailymedia