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The Tourism Authority of Thailand (TAT) presented the best that its home country has to offer at the International Travel Expo Ho Chi Minh City 2025 (ITE HCMC 2025.)
From 4th to 6th September at the Saigon Exhibition and Convention Center, TAT representatives underscored The New Thailand vision as a way of boosting their home nation’s role in advancing tourism growth and regional connectivity across ASEAN.
During the ministerial sessions, TAT governor Thapanee Kiatphaibool declared: “Thailand is committed to driving ASEAN tourism forward by fostering collaboration, expanding air connectivity, and delivering innovative experiences that reflect our cultural richness and sustainable practices. Participation at ITE HCMC 2025 reaffirms Thailand’s leadership in regional travel and our role as a trusted partner in shaping the future of tourism.”
Kiatphaibool’s participation at the ministerial session and panel discussion on Shaping the Future of Tourism: Embracing Digital and Green Transformation further highlights Thailand’s active contribution to advancing tourism dialogue at the regional level.
Marking its 19th year, ITE HCMC is recognised as Vietnam’s leading international tourism trade fair, welcoming over 520 exhibitors from more than 30 countries and about 28,000 attendees during its three-day run.
A proud cultural showcase
At the Thailand Pavilion, six Thai tourism businesses presented their products and services; namely Maple Hotel, Urbana Langsuan Hotel, Lark Holidays, Chiang Mai Night Safari, Phuket Jet Tour, and SAii Hotels & Resorts Thailand, including Santiburi Koh Samui.
Visitors likewise got an immersive taste of Thai cultural heritage through Lai Yang fabric demonstrations from Phetchaburi, including gilded textile painting, DIY rosebud keychains, and traditional Thai costumes.
At ITE HCMC 2025, TAT introduced several new experiences for Vietnamese travellers which ranged from Michelin-starred dining and Bangkok street food to adventure activities such as tandem skydiving in Rayong and cultural festivals like Loi Krathong in Sukhothai.
Major international events including Tomorrowland Thailand 2026, Rolling Loud, Wonderfruit, and the Honda LPGA Thailand were also given the spotlight, alongside themed journeys by bus, train, luxury rail, and river cruise.
Leading up to a golden anniversary
Looking ahead to the 50th anniversary of diplomatic relations between Thailand and Vietnam in 2026, TAT also launched several campaigns including Thái Lan, càng hiểu càng yêu (the more you know, the more you love), with exclusive promotions and group travel privileges to deepen bilateral ties.
Vietnam remains one of Thailand’s most important short-haul markets, with travellers often returning several times a year.
Vietnamese tourists are drawn to Thailand’s cuisine, history, nightlife, wellness, and beaches, while also showing growing interest in emerging destinations such as Kanchanaburi, Ayutthaya, Khao Yai, Phang-Nga, and Krabi.
That said, TAT expects arrivals from Vietnam to reach no less than 900,000 by 2026.
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Source: traveldailymedia