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James Dick, EVP of Partnerships and Media, Live Nation Asia (left) and Bo Sun, Chief Marketing Officer, Trip.com Group (Right)
Trip.com Group has teamed up with Live Nation Asia in a multi-year collaboration to integrate travel and live music experiences across key Asian markets including Hong Kong, Macau, Singapore, Thailand, South Korea and Mainland China.
With this collaboration, concert-goers from Singapore will be able to seamlessly plan concert-focused overseas trips — combining exclusive presale access to highly anticipated shows with flights, hotels, and curated local experiences through Trip.com Group’s platform. Fans travelling to Singapore for concerts will also be able to turn every show into a complete travel experience, exploring the city’s vibrant attractions and hospitality offerings alongside unforgettable performances.
This partnership marks Trip.com Group’s first step into the live entertainment travel space, reinforcing its commitment to meeting evolving travel demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.
The Rising Power of Music-Driven Tourism
According to Trip.com’s Momentum consumer survey, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend. In Singapore, close to half (47%) of those surveyed said that they have planned their travels around concerts before. Fan enthusiasm for concert travel in the region is evident – with hotel bookings tripling during Lady Gaga’s Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.
As live music becomes a growing driver of travel, this partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.
“This partnership marks Trip.com Group’s first foray into the live entertainment travel space. Not only does it reinforce our commitment to meeting evolving traveller demands, it also influences the way we bring tourism, hospitality and live entertainment together in new ways. By working with Live Nation Asia, we can do more to help fans maximise their concert travels, creating more memorable concert tourism experiences while boosting the travel and tourism sector in the region,” said Edmund Ong, General Manager, Trip.com Singapore.
“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” said Mr. Bo Sun, Chief Marketing Officer, Trip.com Group. “Through partnerships like this, we are enhancing the travel journey, adding value for fans, and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we’re proud to pioneer the future of tourism through entertainment.”
“Concert travel is redefining tourism across Asia,” said Mr. James Dick, EVP of Partnerships and Media, Live Nation Asia. “Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”
The partnership also creates room for collaboration with local hotels, attractions, and tourism stakeholders in these markets, building concert-driven products and experiences that encourage more bookings, longer stays, and greater destination appeal in Asia.
Turning Every Show into a Trip Worth Taking
To officially launch this partnership, Trip.com is offering exclusive bundled experiences for K-pop powerhouse TWICE’s tour in Hong Kong. As the Official Travel Partner of the TWICE <THIS IS FOR> WORLD TOUR IN HONG KONG, Trip.com is giving fans exclusive presale access, bundled hotel packages, and transport options.
Fans can also tap into similar offerings, including exclusive presale access and curated stay-and-play packages for the upcoming BLACKPINK WORLD TOUR DEADLINE in Singapore and Hong Kong.
These concert travel bundles will continue to expand across Asia — including Hong Kong, Thailand, South Korea, Mainland China, and Macau — featuring global and regional superstars. Each package is designed to turn every show into a complete travel experience, combining concert tickets with access to popular attractions such as Hong Kong Disneyland, Rainforest Wild Asia, and sightseeing tours, alongside convenient hotel and transport options.
By deepening its collaborations with major artists and entertainment partners, Trip.com is redefining how fans experience live music — transforming every concert into an opportunity to discover a new destination.
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Source: traveldailymedia