The post Trip.com receives accolade at TDM Travel Trade Excellence Awards 2025 – Thailand appeared first on TD (Travel Daily Media) Travel Daily Media.
The company’s “Travel 6th Sense” campaign was awarded for its unique blend of value, culture, and travel innovation.
Trip.com was named the Online Travel Agency (OTA) of the Year at the TDM Travel Trade Excellence Awards 2025 – Thailand, which underscored the efficiency of its bold new campaign “Travel 6th Sense.”
The first-of-its-kind initiative connects with Thai travellers on both a practical and emotional level. This highlights the six core benefits travellers can unlock when booking with Trip.com and offers peace of mind, convenience, and cultural connection.
The campaign taps into Thailand’s well-known belief in luck and intuition and positions Trip.com as a trusted travel partner that understands the needs and mindset of Thai travellers.
The heart of the campaign is a clear six-fold value proposition, such as best deals, which feature competitive pricing across hotels, flights, and experiences; trip coins or flexible rewards with no limitations or blackout dates; an airport VIP lounge access; transparent net pricing; free Thai customer service 24/7 with local-language support; and Bundle & Save where customers get extra savings when booking hotels and flights together.
The campaign has been rolled out in high-traffic touchpoints, including Phrom Phong BTS Station branding (29 September 2024 to 28 January 2025) for urban commuters; and Thai Airways partnership on international flights (1 December 2024 to 31 January 2025). It also has a strong online and social media presence, speaking directly to tech-savvy Thai travellers.
Led by Ployrarin Aksornsri, the campaign understands Thai travellers’ goal of balancing great value with emotional comfort. It serves as an example of how international brands can create locally relevant campaigns that truly resonate.
With “Travel 6th Sense”, Trip.com has strengthened its position as a one-stop travel app. The campaign is a new standard in travel marketing that bridges the gap between global innovation and local culture.
The TDM Travel Trade Excellence Awards – Thailand highlights the exemplary hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives that elevate the standards in the travel industry.
The TDM Travel Trade Excellence Awards 2025 – Thailand is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more details, please contact Marni Marco at +65 3158 1386 or marni@traveldailymedia.com.
The post Trip.com receives accolade at TDM Travel Trade Excellence Awards 2025 – Thailand appeared first on Travel Daily Media.
Source: traveldailymedia