MTA Mobile Travel Agents yesterday unveiled a comprehensive new travel agent training and certification program, with the aim of supporting members in their “commitment to travel industry professionalism”.
The new MTA Professional Plus program has been developed in-house by the Helloworld offshoot’s in-house training manager, Kirsty Tate.
MTA CEO Don Beattie unveiled the initiative at an event in Sydney yesterday, saying it would help enhance members’ standing as travel industry professionals.
“The various pathways are intended to help advisors further their expertise in the capability of all MTA technology, gain master-class product knowledge, learn about small business compliance and management while providing the requisite skills needed to assist them in building client relationships and growing their business,” Beattie said.
The self-paced program comprises nine core and two optional pathways, with elements including social media, corporate, cruise, air, land product, luxury, marketing, business and professional development.
Completing the program will enable members to market themselves as “MTA Certified Travel Professionals,” Beattie said.
AFTA CEO Jayson Westbury backed the move, saying it showed how MTA’s “market-leading initiatives support its people and align with the values of AFTA by elevating its already very high standards”.
The new MTA program is voluntary, includes a range of assessment techniques and has maintenance modules required to be completed annually to maintain accreditation – see traveldaily.com.au/videos.

Source: traveldaily