EXPLORE Worldwide has signed Adventure World Travel as its local GSA as it mounts a renewed push into the Australian market.
Targeting an “adventurous 50-plus audience”, the UK-based specialist will offer its portfolio of 600 small-group tours alongside Adventure World’s own range of tailored product, which it says will create a “one stop shop” for the soft adventure market.
The move marks a return to Adventure World for Explore, which previously partnered with The Travel Corporation brand when it launched in the Australian market in 1984.
For the past six years it has been represented in Australia by Cox and Kings.
Explore Worldwide Managing Director Joe Ponte said the company saw significant opportunity for growth in Australia and had begun evaluating its local representation after his appointment four months ago.
“Really early on Adventure World was the stand-out choice for us,” Ponte said.
“They’re as passionate as we are about experiential adventure travel and their extensive networks throughout the Australian industry are incredible,” he said.
Adventure World Managing Director Neil Rodgers said Explore would complement AW’s existing core range.
“Explore is a natural fit for our pillars which are wildlife and wilderness, and culture and heritage,” Rodgers said.
A new Explore Worldwide 2019-20 brochure is available now, with an Active brochure due in coming weeks and the full range online at exploreworldwide.com.au.
Cox and Kings will continue to manage its existing Explore customers through to departure.
Source: traveldaily