TOURISM Western Australia has committed funds to market Western Australia in India for the first time, revealing it will soon appoint a dedicated marketing representative based in Mumbai.
WA Tourism Minister Paul Papalia announced the marketing effort while in India to meet with six Indian airlines in a bid to attract a direct service between India and Perth.
“We are working with Perth Airport to secure a direct air link between Perth and India, and this marketing activity will help promote WA and create even greater demand for these flights once they begin,” Papalia said.
“The State Government is serious about growing WA’s tourism industry, and entering a new market such as India, with the potential to deliver thousands of more visitors, will help us achieve that goal.”
India is currently WA’s 10th biggest market in terms of visitors, with 28,200 Indians spending $68m in the state in the year ending Mar 2018.
The first marketing activity in India will focus on cricket and include a co-operative marketing deal with Thomas Cook, offering travel packages to Perth for the first-ever cricket test match at Optus Stadium, from 14-18 Dec.
Activities available to tourists in Perth, Fremantle and Rottnest Island will also be highlighted during the test through visiting sports media, social media influencers and media deals.
Cricket commentator Harsha Bhogle will share his experiences with his followers on social media throughout the duration of his stay in WA for the test.
Source: traveldaily