HELLOWORLD’S first foray into travel television has brought strong initial results, with the group reporting a significant boost in demand from its Helloworld TV series (TD 31 Jul).
At the 2018 Helloworld Frontliners Forum held in Fiji over the weekend, Helloworld Travel Group General Manager — Retail and Commercial, John Constable, told TD the new Helloworld show had “uplifted the demand at Helloworld Travel stores” and allowed “the consumer to resonate with us on Sun afternoon”.
“The early results have been phenomenal – Canada and some of the Alaskan cruising following the TV show have seen a significant uplift,” Constable said.
The 20-episode series began airing on the Nine Network last month and was one of a number of initiatives that had boosted the brand in the past 18 months.
“Since Jul this year we have had a significant partnership with News Corporation, where we have become a platinum partner for travel and with significant investment by Helloworld we’ve been able to drive demand to our agents both from cruise, touring, and from an air perspective,” Constable said.
Other areas of growth included network numbers across the brand and in the associate network, along with new technology to ensure agents had the tools to drive productivity.
To meet destination demand, Helloworld had launched three new brochures featuring South America, Japan and the Maldives.
“And of course we are delighted that the (Queensland) islands are reopening in the coming year and are expecting very strong demand in the likes of Hayman and Daydream,” Constable said.
See more on page five.
Source: traveldaily