AUSTRALIA’S Indigenous tourism offerings have been boosted today with the launch of a new Great Barrier Reef trip from ASX-listed Experience Co (EXP), which for the first time embraces the region’s historical connections.
EXP CEO Anthony Ritter told TD the “Dreamtime Dive & Snorkel” aimed to address a serious lack of product that celebrated Australia’s Indigenous history.
“The fact is that 80% of tourists don’t engage in any form of Indigenous experience while in Australia, simply because of the lack of choices available,” he said.
“Experience Co is privileged in its capacity as Australia’s leading adventure tourism company to help turn the tide,” Ritter added.
The new product will see EXP’s “Dreamtime Indigenous Rangers” share stories handed down from ancestors who lived on the coast near the Great Barrier Reef tens of thousands of years ago.
The full-day excursion ex Cairns includes a glass bottom boat tour, cultural presentation, snorkelling and lunch along with optional diving and helicopter tours.
The local traditional owners will provide travellers with a deeper cultural understanding of the diverse Sea Country ecosystem, the company said.
The fast-growing business has undertaken a wide range of acquisitions since its public float three years ago, and also recently appointed Tourism Australia Chairman Bob East to its board.
Other EXP offerings include skydiving, white-water rafting, canyoning, island tours and hot air ballooning – more on page 4.
Source: traveldaily