THE Travel Corporation is celebrating a decade of operation of its not-for-profit Treadright Foundation with a renewed pledge to make an even greater difference to the planet’s future.
Making a visit to Sydney this week, TTC CEO Brett Tollman told Travel Daily the company aims to “strengthen the storytelling and messaging around Treadright,” which operates around the key pillars of People, Wildlife & Planet.
Funded exclusively from the company’s profits, the Treadright ethos permeates multiple levels of The Travel Corporation’s activities and also involves support for grass-roots programs that directly benefit some of the communities where the various TTC brands travel.
Treadright has driven initiatives such as elimination of single-use plastics, volunteering days for staff, various brand offset programs and incentives to reduce paper documentation.
On a wider scale the company is subsidising special silicon-charcoal filter bottles for Contiki passengers to eliminate plastic water bottles as well as working within destinations to make local communities self-sufficient.
Wildlife is also a key focus, with Treadright supporting local activities in support of koalas, penguins and kiwis as well as projects in Africa, and leading in the elimination of tourist activity exploiting animals.
Tollman said a new website would launch in early Mar to highlight Treadright’s work, with the aim of making travel agents and their clients more engaged with the difference they can make by booking with TTC brands.
“We want to show how travel can make a meaningful difference in the world,” he said.
A video showcasing Treadright is at traveldaily.com.au/videos.
Source: traveldaily