THE hotel distribution division of CWT, RoomIt by CWT, has appointed Geoffrey Waldmiller as VP of Revenue Optimisation.
Waldmiller will be responsible for improving the traveller experience through the use of data science and technology.
Formerly Waldmiller served as Chief Revenue Officer for Schulte Hospitality Group, where he led revenue management, sales, eCommerce, marketing, and analytics for 151 hotels.
Source: traveldaily