AFRICA travel specialist Bench Africa is seeing strong demand following the release of its 2020/21 brochure last month, with General Manager Martin Edwards highlighting the boost to sales provided by new projects, openings and reopenings.
“Things are going well,” Edwards told Travel Daily at the company’s Around the Campfire event in Sydney last night.
“Demand is high, some of the camps we work with may only have half a dozen rooms, so we’re limited.
“If we have a group looking to travel in 2020 to Namibia, we’re being asked if they can hold off to 2021, so things are already looking busy in certain destinations.
“It doesn’t affect the FIT traveller as much, but it’s been all over as well…South Africa is very strong, Kenya and east Africa is very strong,” he said.
“We’re also benefiting from new properties opening, properties we’ve been working with having refurbs, new projects we’re working on…we’re very fortunate to have such a great standard of three-star and five-star, and a lot of options for every kind of traveller.”
Bench has also expanded its sales team, and developed and updated its online presence to aid and stimulate business.
“We have a growing sales team with five people…we’ve got a new website called benchhelp.com which includes all the main questions you need to ask clients.
“We really do feel as if we’re starting to make Africa more of a mainstream destination as opposed to a once-in-a-lifetime destination,” he concluded.
CLICK HERE to see Bench’s 2020/21 brochure – more on pg4.
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Source: traveldaily