COLLETTE Vacations is set to once again boost its local headcount, after experiencing ongoing strong demand for its product in the Australian market.
Speaking to TD during a whirlwind visit to Sydney last week, the company’s Senior VP of Global Business Christian Liebl-Cote said staff numbers had already grown by about 30% since May, adding that “we are about to significantly increase the size of our sales team”.
Liebl-Cote said Australia was Collette’s fastest growing market, ahead of Canada and the USA, with the booming global business seeing the company recently add a fourth building to its Providence, Rhode Island HQ.
Earlier this year the company rejigged its operations in the UK (TD 31 Jul), closing its own office and instead appointing a GSA, which Liebl-Cote said was a reflection of market conditions in Britain which have been heavily impacted by Brexit.
“We want to reinvest the money we are saving in the UK into our operations in other markets, including Australia,” he said.
Liebl-Cote noted that the company’s newly released 2020 programs reflect lower prices, with the new Explorations brochure featuring 23 tours across a range of sought-after destinations such as Iceland, Patagonia, Finland and Italy.
Back to back tour bookings are popular with the Australian market, while the importance of the local business was also reflected by the recent Collette mega-famil to Iceland which took key Aussie agents to explore the “land of fire and ice”.
Other hot destinations include Japan, Russia, Croatia and South America, while Collette’s Africa programs were also expected to perform well, Liebl-Cote said.
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Source: traveldaily