VIRGIN Voyages revealed last night in Sydney it has signed a new agreement with Virgin Australia (VA), enabling the launch of “Tail to Sail” deals for its upcoming Scarlet Lady ship.
The packages, priced from $3,420ppts, are available through Virgin Australia Holidays and enable Australians to combine return flights from Syd, Melb or Bris, with Virgin Voyages cruises departing Miami in 2020.
Saluting the tie-up was Virgin founder Richard Branson, who attended a special launch event last night to talk up the deal.
“I’ve always loved coming to Australia and am delighted to launch this new partnership between two iconic brands in our Virgin family, which will bring more of our Virgin magic to Australia and allow Aussies to experience our wonderful new Virgin Voyages offering,” he said.
Also in attendance was Virgin Voyages Chief Commercial Officer Nirmal Saverimuttu, who told TD that collaborating with fellow Virgin brands was a logical part of its commercial strategy.
“I think it’s very natural for us to partner with Virgin Australia, the Virgin brand has been here since 2000 and people know in Australia what it means to fly the Virgin way and now we are very excited for Australians to find out what it means to set sail the Virgin way,” he said.
The event last night also saw the Virgin Voyages brand officially launched to the local market.
Referring to agents as First Mates, the “disruptor” cruise line is encouraging advisors to register via its dedicated online home for the trade, FirstMates.com.
“We’ve eliminated non-commissionable fares, we pay on everything,” Saverimuttu said.
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Source: traveldaily