SEVEN West Media has confirmed talks over the future of its “7travel” operations, as the company’s newly appointed CEO implements a strategy to divest all non-core brands and assets.
James Warburton took over at Seven in Aug following the resignation of Tim Worner, and has wasted no time in making changes, including the sale of Pacific Magazines to Bauer Media.
Speculation about the future of 7travel has been swirling this week, with a Seven West spokesperson yesterday confirming the company and its fulfilment partner, Flight Centre offshoot Ignite Travel Group, were “currently in discussion about the future of the 7travel brand and its ongoing operations”.
7travel launched with fanfare exactly two years ago (TD 27 Nov 2017), cementing a partnership with Ignite Travel Group earlier this year (TD 08 Mar).
Ignite MD Randall Deer said the 7travel deal had expanded the reach of his business across TV, print and digital.
He told Travel Daily while the talks were ongoing, Ignite was continuing to service all existing clients, and negotiating to buy media and the large 7travel database to continue the concept as a 100% owned Ignite Travel Group brand.
The post Seven to drop 7travel? appeared first on Travel Daily.
Source: traveldaily