ACCOR Hotels has revealed details of a major makeover of its Le Club AccorHotels loyalty scheme, which is being relaunched as “ALL – Accor Live Limitless”.
Applicable for stays across the full Accor 30-strong brand portfolio, members will also be able to earn points on F&B purchases at any participating property, and the program will feature a range of associated “Elite Experiences”.
In early 2020, two new tiers will be added: Diamond status, accessible upon reaching 26,000 status points, as well as another “invitation only” status level.
New benefits will be offered to Platinum status members including up to 12 “Suite Night” upgrades annually depending on points earned, along with executive lounge access and high-speed wi-fi where available.
Program partners, including sports, live music, fine dining and more will also offer a variety of other ways to earn points under the program, Accor confirmed.
A new app and website will shortly debut, with Accor saying the changes will “bring Augmented Hospitality to life”.
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Source: traveldaily