AAT Kings has further expanded its operations in the Red Centre, taking an ownership position in Ayers Rock Resort-based SEIT Outback Australia.
SEIT was established by Brett and Kathy Graham in 2009 and specialises in small group tours of Uluru-Kata Tjuta National Park and other areas of Central Australia including Alice Springs.
The deal was finalised by AAT Kings MD Matt Cameron-Smith, who told Travel Daily the acquisition expands the company’s brand portfolio, which also includes Cooktown-based Adventure North Australia, Down Under Tours in Cairns, and the boutique Inspiring Journeys, alongside the full AAT Kings range of day tours, short breaks and “First Choice” & “Best Buys” guided holidays.
Cameron-Smith said the business was now unquestionably Australia’s largest ground operator, carrying more than 450,000 passengers per year.
He said AAT Kings aimed to position itself as the experts in Australia and NZ, making major investments in plant and equipment, including the development of its own staff housing at Uluru.
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Source: traveldaily