AFTA will target almost two million consumers nationally with a month-long television campaign set for launch on Sun.
Screening on the Seven Network, TenPlay and YouTube, the commercial highlights the advantages of booking with a travel agent and has been designed to help raise the profile of the AFTA Travel Accreditation Scheme (ATAS).
“There are ATAS accredited travel agents spotted in every corner of Australia and the placement of this TV commercial is in an effort to support suburban bricks and mortar travel agents wherever they may be located,” said AFTA Chief Executive Jayson Westbury.
The commercial has been produced using the findings of research agency FiftyFive5 which identified factors that motivate Australians to use a travel agent.
“The research has been used to understand the Australian Traveller and adopt the most powerful and effective marketing strategies going forward,” he said.
“The messaging used in the television commercial is the messaging that the research found to be most compelling for the consumer,” said Westbury.
He said the commercial should also remind accredited agents to use the ATAS logo in their own communication efforts.
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Source: traveldaily