AirAsia’s Chinese New Year ad celebrates tradition through child’s journey

AirAsia’s Chinese New Year ad celebrates tradition through child’s journey

AirAsia has released its Chinese New Year ad to usher in the festivities, casting fresh eyes on an age-old tradition – the lion dance, an integral part of Chinese New Year celebrations, bringing in the good and keeping away the bad. The three-minute video conceptualised by tha carrier’s in-house brand team, depicts a young boy’s […]

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