ADVENTURE World Travel has announced a new partnership with Hurtigruten Cruises, as the latest step in the wholesaler’s plan to help fill the void left by the collapse of Tempo Holidays and Bentours (TD 09 Oct).
The new agreement will see the Travel Corporation subsidiary incorporate Hurtigruten expeditions into its customised itineraries, as part of a burgeoning range across the Nordics and Scandinavia.
Under the pact, Adventure World agents will have full access to Hurtigruten’s booking system, with real-time availability and pricing, and a range of exclusive offers for Australia and NZ.
Hurtigruten product on offer will include the cruise line’s Original Coastal Voyage and the new Expedition Norway cruise offering (TD 03 Sep).
Core land-based excursions offered by Hurtigruten will also be part of the range.
Hurtigruten Asia-Pacific MD, Damian Perry, said he believed the partnership would benefit the trade enormously.
He said Adventure World MD Neil Rodgers and his team were “like minded, have a genuine commitment to sustainability and remain customer and trade partner focused like no other”.
Rodgers said Hurtigruten was an exceptionally well-aligned strategic partner which would allow Adventure World to launch into new destinations “with a complementary unique and diverse product offering”.
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Source: traveldaily