THE Council of Australian Tour Operators (CATO) has announced that it will host a new standalone awards event dedicated to the land supply sector next year (TD breaking news).
Taking place in Oct 2020, the “CATO Awards” will be accompanied by a lavish cocktail function, and will represent an opportunity for Australia’s land supply sector to formally recognise the valued support it receives from travel agents.
“This is not just another awards event, this is an opportunity for our members from the land-supply sector to come together under the CATO banner to recognise excellence in the retail travel sector,” enthused CATO Managing Director Brett Jardine.
The latest announcement means CATO can expand on this year’s inaugural CATO Awards, which took place as part of the National Travel Industry Awards gala dinner.
“Following the tremendous support and opportunity provided by AFTA in 2019, the CATOs will be a showcase event on the 2020 travel industry calendar incorporating up to 14 award categories that specifically recognise agencies and consultants that are stand-out performers across a number of specialty areas,” Jardine said.
The 14 categories for the 2020 CATO Awards, up from just four in 2019, will include Agency of the Year gongs across all major international markets, as well as Consultant of the Year – Group Touring, Consultant of the Year – Youth Travel, Consultant of the Year – Ski, Consultant of the Year – Adventure, Rookie of the Year, Trade Media Award, and a CATO Ambassador Award.
Details regarding the venue and awards criteria will be announced to the trade in early 2020.
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Source: traveldaily