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The travel industry remains resilient even amid economic uncertainty, as consumers continue to prioritize experiences and leverage flexible work arrangements. This is according to Deloitte’s 2024 Travel Outlook, released today, which examines what is driving continued travel intent. The report is based on Deloitte’s leisure and corporate travel research as well as data from its monthly ConsumerSignals survey, and I thought you might be interested in the findings as you continue to cover travel trends in the new year.
Key findings include:
- Travel is a bigger priority, and it’s no longer about revenge. The idea of “revenge travel” may be dwindling – by the end of last year, just 11% of Americans said they were making up for missed trips – but overall, they are placing a larger priority on travel. Across seasons, Americans’ travel spending intentions have shown more resilience than other spend categories, such as retail or automotive.
- Travelers aren’t just looking to get there: they want to do things. In another signal of enthusiasm, intent to engage with in-destination activities has climbed. Travelers planning to visit an attraction on their holiday trips jumped from 36% in 2022 to 43% in 2023.
- Laptop lugging continues post-pandemic. The share of travelers who plan to work on their longest leisure trip has surged—from about 1 in 5 in 2022 to 1 in 3 in 2023. These “laptop luggers” take more trips (47%) and longer trips (27%), and are more likely to look for local activities, visit attractions, and take guided tours.
The full report can be found here. Would you be interested in leveraging the findings for your upcoming coverage about travel this year? Please let me know if you have any questions about the data or would like to speak with Deloitte for further insights.
The post Consumers continue to prioritize experiences and leverage flexi-work arrangements appeared first on Brand TD.
Source: traveldailymedia