ENTIRE Travel Group yesterday unveiled a major brand consolidation, which will see its various destination specialist wholesale operations brought together under a single banner.
Effective immediately, the previous nine individual websites for brands such as French Travel Connection, Spain & Portugal Travel Connection, CIT Holidays, Tahiti Travel Connection and Maldives Travel Connection have been consolidated into a new site at www.entiretravel.com.au.
The massive change also includes a new Entire Travel Group logo and “when experience matters” tag-line, while an updated phone system will allow agents to call a single number giving access to the company’s specialist consultants for each destination.
CEO Brad McDonnell stressed that the revamp would not impact Entire’s longstanding approach of offering individual teams of destination experts.
“We are aiming to simplify how agents deal with us – we now have one brand, one website, and one 1300 number,” he said.
New brochures rolling out from today feature a new look and a centralised call to action, while the website also allows consultants to search by “experience” or “theme” such as cycling, nature, wellness, honeymoon and more.
The company’s full product back-end has also been revamped to offer new features such as agent-friendly invoicing across all destinations, McDonnell said.
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Source: traveldaily