SPECIALIST wholesaler Greece and Mediterranean Travel Centre last night formally debuted a new “Luxury Greece Collection” brand, targeting the increasing demand from upmarket Australian travellers for Greek island holidays.
GMTC founder Halina Kubica told TD the move was a logical step for the business which has been specialising in the destination for over 16 years.
A new dedicated LGC brochure highlights a sample of the high-end accommodation options on offer, including the Myconian collection of nine properties in Mykonos (see page five).
Kubica said clients would benefit from her long-cultivated personal relationships with hoteliers in the region, meaning guests would be able to receive benefits such as complimentary upgrades, special amenities for honeymooners and the ability to secure scarce peak season accommodation which is not available via online channels.
“We are finding that today’s clients are seeking the best product that’s suitable for them, and are willing to pay for this service too,” she said.
Part of the demand for Mykonos in particular is being driven by new direct Qatar Airways flights from Doha, providing a one-stop connection from Australia directly to the idyllic holiday island.
A launch event last night included a presentation from Katia Gkikiza, Trade Commissioner from the Consulate General of Greece, who noted that visitors from Australia to Greece had almost doubled over the last two years to 324,000.
Australia was the fastest growing market for Greece in 2017, and figures for the current year indicate a continuing strong performance, Gkikiza said.
Greece welcomed 30 million arrivals overall last year.
Source: traveldaily