IGNITE Travel Group has signed up to the Seven Network’s holiday initiative 7travel, putting its packages on offer to the broadcaster’s national audiences on television and online.
Launched on the weekend, the partnership involves exclusive limited-time offers on fly-stay packages as part of Seven’s efforts to link its travel content with purchasable product.
Ignite’s sign-up follows the launch of 7travel last year, with founding partners including Carnival Cruise Line, Tourism & Events Queensland, Destination Gold Coast, Voyages Indigenous Tourism, New Caledonia Tourism and the Tourism Authority of Thailand (TD 27 Nov).
Ignite ceo Ryan Thomas said the initiative was “a great opportunity to expand the company’s reach and exposure for its partners”.
“With the addition to 7travel, we will now reach an estimated 15 million Australians every week,” Thomas said.
Launch offers involve resorts in destinations including Bali, Fiji, the Maldives, Singapore, Phuket and Palm Cove, with “savings of up to 70%”.
Seven says 7travel is “closing the loop between content and experience”, involving online and social media audiences as well as viewers of travel features on programs including Sunrise, The Morning Show and Better Homes & Gardens.
Source: traveldaily