PLAY Travel, the joint venture between ASX-listed Afterpay and LayAway Travel (TD 18 Apr 2019), has ramped up an awareness campaign in the hope of meeting demand for budget-constrained post-coronavirus travel.
The company allows travellers to book now and pay in weekly instalments, with CEO Andrew Paykel saying “the market is ready for a new OTA that offers something unique to consumers”.
“From our research we know that 74% of people surveyed would prefer to book holidays with payment plans over credit and debit cards,” he said.
Development is continuing on the Play Travel platform, which promises enhancements by the end of 2020 which will offer users the ability to curate an itinerary that not only meets their budget but also allows them to bundle flights, accommodation and experiences.
The company recently appointed former TripAdvisor, Keith Prowse, Helloworld and Adventure World executive Dan Penner as its Head of Product and Partnerships (TD 07 May).
Previously under a different URL pickpayplay.com.au, ATAS-accredited Play Travel has now relaunched at playtravel.com.au after a successful 12 month trial.
The investment remains supported by Afterpay, with the model tweaked to allow travellers to pay off trips in weekly instalments rather than fortnightly, up to 12 months prior to departure.
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Source: traveldaily