A new study of Australian high-end travellers commissioned by the Goldman Group has found one in five plans to spend at least $50,000 on travel in the next year.
The “Australian Luxury Traveller 2019” report released yesterday provides a range of insights into the travel patterns of the segment, with Europe remaining the most popular destination, followed by North America.
Interestingly, while budgets are significant, luxury travellers continue to seek value-adds and special offers when booking accommodation.
“This survey proves that the Aussie adventurous spirit is alive and well in the luxury travel sector,” said Goldman Group Joint MD Anthony Goldman.
Key drivers of travel included a desire for new experiences, including culinary activities along with history and heritage and “leisurely outdoor activities”.
Almost 60% of those surveyed said they preferred to use a face-to-face travel advisor rather than booking direct or via an OTA.
Qantas was the most popular airline, followed by Singapore Airlines, Emirates, Cathay Pacific and Qatar Airways, while AccorHotels was cited by 12% as their favourite hotel company.
Pictured at an event releasing the results yesterday are, from left: Virtuoso Asia-Pacific MD Michael Londregan; Anthony Goldman; David Goldman; and Peter Bates of Strategic Vision who compiled the results.
Source: traveldaily