LUXURY Escapes (LE) says its database of 3.2 million customers are “more than ready to travel,” with the company’s Australian product showing a significant bounce-back in all metrics for both intra- and inter-state travel.
The relaxation of COVID-19 restrictions has seen the company’s gross revenue climb daily, with monthly intra-state bookings now sitting at 165% of the average over the last year.
A new Tourism Australia partnership will launch on Mon seeing Luxury Escapes promote intra-state travel, with a second phase launching mid-Sep to highlight country-wide travel.
Further collaboration with state tourism bodies will further drive incremental exposure, LE said.
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Source: traveldaily