FORMER Intrepid Travel and G Adventures senior executive Pete Rawley has today announced the launch of the “Evolution Travel Collective (ETC),” which he has established after spotting a gap in the industry for an “innovative sales and marketing representation company”.
Rawley, who left Intrepid as GM of Sales for Asia Pacific in Mar this year, said he believed it was time for the representation sector to evolve, with ETC a hybrid model that is new to the Australian and New Zealand travel industry.
“We are not a traditional GSA business, nor are we a representation company that only offers day-to-day sales calls,” Rawley said.
“The ETC model is built on providing the highest quality representation for wholesalers and tour operators looking for a cost effective solution within the region…it will also increase sales conversion with all enquiry directed back to the partner’s own specialised reservations team,” he added.
Rawley said in the coming weeks further additions to his team would be unveiled, along with ETC’s first wholesaler/tour operator partnerships, including “several well known global and Australian businesses”.
See evolutiontc.com.au.
Source: traveldaily