THE Australian Federation of Travel Agents (AFTA) yesterday confirmed a major addition to next year’s National Travel Industry Awards, in the form of a new agreement with Fairfax Media’s Traveller (TD breaking news) which will boost consumer engagement and recognition of the industry gala event.
AFTA CEO Jayson Westbury said the partnership would “turbocharge the consumer engagement strategy AFTA has embarked upon to raise awareness of ATAS accredited agents, and will bring the prestigious National Travel Industry Awards into mainstream consumer media”.
Traveller is produced each weekend in the Sydney Morning Herald and The Age, and also has a strong online presence, with editor Anthony Dennis saying the publication’s “leadership in innovative and award-winning Australian travel journalism across multiple platforms makes it the perfect partner to raise consumer awareness about AFTA and its program”.
The agreement was brokered by Philippa Walker, Head of Travel at Fairfax Media (TD 18 Jan 2018) who said the deal “recognises our deep commitment to the travel industry,” with Traveller providing a credible platform to engage Australia’s passionate travel consumers.
Source: traveldaily