PHIL Hoffmann Travel (PHT) is establishing a new mobile travel agent business, with the move providing the opportunity to grow its brand across Australia.
Suppliers were informed of the initiative yesterday, with PHT General Manager Michelle Ashcroft saying “for some time we have watched the mobile market gain momentum.
“Whilst we will continue growth through our 10 traditional bricks and mortar branches, we recognise the need to continue to evolve to ensure that we service clients of all needs, and grow our new client business,” she said.
The Phil Hoffmann Mobile Travel team will be headed up by Belinda Van Tholen, who will also continue to run the company’s Glenelg Suite team.
Van Tholen has significant experience in the mobile sector having formerly been a member of MTA – Mobile Travel Agents.
PHT Mobile Travel will commence further recruitment for new members in South Australia and nationally next month “with a continued focus on the right culture fit to our values to continue our reputation as Australia’s number one travel agency,” she added.
Ashcroft also announced that the company’s first NSW-based Mobile Travel Advisor, Barbara Baron, would commence with the company this month, saying “Barbara brings with her a wealth of industry experience, along with local knowledge and connections that will see her grow the Phil Hoffmann Mobile Travel brand across NSW”.
She noted that the move also offered PHT staff another avenue of career development “to ensure that we continue to retain our best people,” with an official launch expected in mid-Nov.
Source: traveldaily