THE South Australian budget handed down today has revealed $45 million will be invested over four years to increase interstate and international marketing efforts in promoting the state as an attractive visitor destination.
The events sector was also a big winner, receiving $40 million over four years to fund new events and grow existing owned and managed events, while the centrepiece was an $18 million commitment to cement the return of the Adelaide 500 event in Dec, which has been absent from the calendar since 2020.
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Source: traveldaily