CULTURAL Attractions of Australia (CAOA) has announced it will place a greater emphasis on the business events sector, marketing its collection of experiences, activities and venues to national and international incentive and conference planners who are looking for a “premium event experience”.
CAOA, which is one of the eight collectives that make up Tourism Australia’s Signature Experiences Program, was launched in 2019 and combines 18 of Australia’s most iconic cultural attractions, including performing arts venues, galleries, museums, historic sites and sporting stadiums.
CAOA says its experiences can offer business event participants “behind-the-scenes entry” to some of the country’s most iconic attractions, and a “memorable legacy” that lasts beyond the day.
Annabel Sullivan, Executive Officer of CAOA, said, “we believe our members and the venues and experiences they represent are a perfect fit for business events and deliver a range of inspiring and refreshingly new options for planners who seek to deliver events with impact.”
High Tea at Parliament House in Canberra; ‘wing walking’ at the Qantas Founders Museum in Longreach, Qld; sailing on one of the world’s rarest replica tall ships, the Duyfken; and an after-hours VIP dinner at the National Gallery of Victoria (pictured) are just some of CAOA’s blue chip premium offerings.
Event planners can check out CAOA’s dedicated business events website pages and a new BE-focused fact sheet, here.
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Source: traveldaily